Mavericks & Margaritas

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    23-Jan-2017
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Transcript of Mavericks & Margaritas

  • MAVERICKS & MARGARITASlearning from risk takers

    a presentation by

    DENISE KENISTON

  • web4retail.com 1-877-536-4786web ecommerce seo social email

    MAVERICKS & MARGARITAS learning from risk takers

    SO WHAT QUALIFIES A RISK TAKER, & WHAT MAKES A SUCCESSFUL ONE?

    Risk taking was something I had to do from the very start. Growing up in Northern Maine without much to call my own or a safety net to fall back on, I had both the desire to make something of myself, and more importantly, the NEED to do it.

    RISK TAKING WAS A NECCESITY,

    NOT A LUXURY

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    MAVERICKS & MARGARITAS learning from risk takers

    KEEPING YOUR EYE ON THE PRIZE

    As time went on I learned that not all things work out the way you want them to. Success takes effort and hard work. High School Basketball showed me that I could rally a group of people and lead them to success.

    BEING A GOOD LEADERCAME NATURALLY

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    MAVERICKS & MARGARITAS learning from risk takers

    STEPPING STONES TO SUCCESS

    After getting scholarships and grants, I went to college, earned my education, and made good use of it. My first job, for $12K/year, lead me across the country and to the desk of a professional news anchor. This provided financial stability and a bit of notoriety, but was just the start of my journey as a business woman.

    FIND OPPORTUNITIES

    & SEIZE THEM

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    MAVERICKS & MARGARITAS learning from risk takers

    TAKING LEAPS OF FAITH

    One of the riskier decisions Ive made was to leave my job as an anchor and build my own business. People said I was crazy, but in 2000 I took a leap of faith and created Keniston & Company. The risk paid off, and lead to partnerships with media giants like Adelphia and Comcast Cable as well as my own TV series, Treasure Hunt.

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    MAVERICKS & MARGARITAS learning from risk takers

    MAKE THE MOST OF THE REWARDS

    Despite the success of Keniston & Company, I again decided to move on to greener pastures. In 2007, I sold Keniston & Company, took the knowledge and experience Id gained from it, and started a new business that Im still managing and growing today: Web4Retail.

    NEVER SETTLE FOR LESS& ALWAYS STRIVE FOR BETTER

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    MAVERICKS & MARGARITAS learning from risk takers

    CHARACTERTISTICS OF A GOOD ENTREPRENEUR

    TENACITYWhen failure happens, and it WILL, pull yourself up and start again. You have to be able to live with uncertainty and push through obstacles for years on end. Entrepreneurs who can avoid saying uncle have a better chance of finding their market and outlasting their inevitable mistakes.

    PASSIONExcitement and belief gets you through the

    hard times. Its commonly assumed that successful entrepreneurs are driven by

    money. But most will tell you theyre fueled by a passion for their product or service, by

    the opportunity to solve a problem, or to make life easier, better, or cheaper.

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    MAVERICKS & MARGARITAS learning from risk takers

    TOLERANCE OF AMBIGUITYYou need to have the ability to withstand the fear of uncertainty and potential failure. It all boils down to being able to successfully manage your fear. This is where the ultimate entrepreneurial test takes place: the mental battlefield.

    VISIONYou need to be able to spot an opportunity

    and imagine something where others havent. Entrepreneurs have a curiosity

    that identifies overlooked niches and puts them at the forefront of innovation and emerging fields. They imagine another

    world and have the ability to communicate that vision effectively to others.

    CHARACTERTISTICS OF A GOOD ENTREPRENEUR

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    MAVERICKS & MARGARITAS learning from risk takers

    CONFIDENCESelf-confidence is a key entrepreneurial trait. You have to be completely sure that your product or service is something the world needs and that you can deliver it to overcome the naysayers, who will always deride what the majority has yet to validate.

    FLEXIBILITYBusiness survival, like that of the species,

    depends on adaptation. Your final product or service likely wont look anything like

    what you started with. Flexibility that allows you to respond to changing

    tastes and market conditions is essential.

    CHARACTERTISTICS OF A GOOD ENTREPRENEUR

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    MAVERICKS & MARGARITAS learning from risk takers

    RULE BREAKINGEntrepreneurs exist to defy conventional wisdom. A survey last year from the University of California, Berkeley, found that among incorporated entrepreneurs, a combination of smarts and aggressive, illicit, risk-taking activities is a characteristic mix. This often shows up in youth as reckless or rebellious behavior. That description would certainly hold true for some of the most famous entrepreneurs of recent years.

    CHARACTERTISTICS OF A GOOD ENTREPRENEUR

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    MAVERICKS & MARGARITAS learning from risk takers

    MAKING PEOPLE BELIEVE IN YOU

    For most risk-taking entrepenuers, having help from others goes a long way. But how do you find the right people, form a reliable team, and keep them believing in you and your ideas?

    A few things that go a long way are good communication skills to help people understand and share your vision, and self-confidence, which can in-turn inspire confidence in your team.

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    MAVERICKS & MARGARITAS learning from risk takers

    STAYING HUNGRYOne of the most important things for any entrepreneur to remember is that you should never find yourself saying that youve finished what you started, or that your work is done. It should never be done, because theres always a way to improve upon it or make it better. You should have an innate desire to push yourself for no other reason than because you can.

    NEVER LOSE THE DRIVETHAT GOT YOU WHERE YOU ARE