How gatorade and revlon optimize with sticky 9.18.13

How Gatorade and Revlon Optimize with StickySticky September 2013

Digital Campaign for Gatorade: Viewability = 100%

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Yardbarker.com Sportsillustrated.cnn.com Nbcsports.com Scout.com Rantsports.com

Digital Campaign for Gatorade: SEEN range from 13% - 50%


22%

50%

26%

22%13%

SEEN varied significantly between both sites and ad placements.


SEEN range from 13% - 50%, with an average of 27%


%

Avoid underperforming sites, and increase the average SEEN level with 43%


22%

50%

26%

22%13%


Digital Campaign for Revlon: Viewability = 100%


www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com

http://www.glam.com/

http://www.glamour.com/

http://www.luckymag.com/

http://www.allure.com/

http://www.totalbeauty.com/

Digital Campaign for Revlon: SEEN range from 9%- 65%, Average 27%


14%

9%

33%

39%

16%

9%

10%

33%

65%

SEEN varied significantly between both sites and ad placements







Avoid underperforming sites, and increase the average SEEN level 47%


14%

9%

33%

39%

16%

9%

10%

33%

65%

• Brands win by optimizing buy• Publishers win with high levels of ad engagement & larger ad buys• Agencies win by helping increase campaign value







Optimize your media plan with SEEN data. It’s simple.


How gatorade and revlon optimize with sticky 9.18.13

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