How Five Secret Emails Can Help Your Business

Send and Receive:

The Shocking Truth about How Five Secret Emails Can Help Your Business Crush the Competition

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What is email marketing?

e mail mar ket ing (noun)

Email marketing is a form of direct marketing which uses email as a means of:• Promoting products or services• Building brand awareness• Generating conversions (sales, registrations,

subscriptions, etc.)


Top 3 email marketing misconceptions


#1Email marketing isn’t effective

#2Email marketing is all aboutspamming people

#3Email is dead-social mediais king now

Email is old. But it still rocks.“Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology. Forty years later, and it’s still the most powerful (digital) communication tool on earth.”

-Robert Bruce for Copyblogger.com


Here’s why:According to the Direct Marketing Association, email marketing’s ROI for 2011 was $40.56 for every $1 invested-the highest ROI of all online marketing channels…

What’s moreThe DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.


6 Ways Your Business Will Benefit From Email

Marketing

Build relationships and influence


Build brand awareness

Gain new customers

Generate more revenue per customer


Boost website traffic


Promote events, webinars, special offers

Which is why…68% of small businesses surveyed in mid-2011 by Pitney Bowes listed email as their preferred marketing channel


Which is why…The 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies revealed that 70% of brand marketers planned to invest in email marketing in 2011 (this was the joint highest result)


Challenges (there are a few)• Time to dedicate effort (content creation, testing,

reporting)• Organization focus/planning• Crafting an effective strategy• Building and maintaining a list of contacts

But remember…Email marketing’s ROI for 2011 was $40.56 for every $1 invested.

What else yields that kind of return?

How can your business get the maximum return on investment

from email marketing?


5 Secret Emails That Will Help Your Business Crush

the Competition

1. The autoresponder• Starts with an opt-in box on your website• Give them incentive• Follow up with a sequence of emails with specific objectives• All on auto-pilot!

2. The e-newsletter• Humble powerhouse• Education = authority• Top of mind• Website conversions

3. The referral ask• Testimonials!• Social proof = gold• Reinforces and strengthens relationships• Opens dialogue


4. The ‘we miss you’• Re-engage clients/prospects• Crazy effective!• Option: include coupon, deal or discount

5. The offer• Email sells!• Great for low priced offers in particular• Great for first step in sales process• Offer coupons and short term incentives

*BONUS*5. The ‘thank you’• Send an email immediately after purchase• Thank them for being a customer• Give incentive to purchase again, share with a friend, etc.


Make sure you are using all 6!


How to succeed with email 101

Always build your list!


Always build your list

• Quality over quantity• Use a double opt-in• Practice regular hygiene• Try to add to it everyday


Don’t Spam!


Don’t spam

Quantity isn’t important; quality is…• Email is about trust• Understand CAN-SPAM regulations• Don’t email too frequently• Don’t be deceptive with your subject line


Be compelling

Be compelling

• Write irresistible subject lines• Create click-worthy content• Include images• Compelling offers and calls-to-action



Be human

Be human

• Even business emails are best with personality• Be warm, fun, casual, entertaining, personal• Remember that conversations have TWO sides



Test, test, test

Test, test, test

• Split-test your subject lines• Test various send times• Test different content types• Monitor your analytics


Overwhelmed?

Start small


But do start

And keep going


And remember…According to the Direct Marketing Association, email marketing’s ROI for 2011 was $40.56 for every $1 invested-the highest ROI of all online marketing channels…


You CAN do it. WE can help.


Questions?

We’d love to help.

• Just get in touch!


(213) 607-9100

How Five Secret Emails Can Help Your Business

Business

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