How effective is the combination of your main product & ancillary texts?

Recurring Themes...

Blue

We’ve used the colour blue throughout our project, mostly in the form of a blue sky. This is because a blue sky has romantic connotations, yet the clouds enhance the mystery elements. The blue sky also has connotations of freedom & adventure with factors of “the unknown”. By making this theme recurrent, we aimed for audiences to associate a blue sky with the movie, & therefore the blue sky in the trailer will catch their eyes as it was the same as on the poster they’ve seen. Or the magazine, which they can relate to the poster & the trailer. The image of a blue sky should hopefully be a memorable one, which will encourage the audience to watch this film.

FontBy using the same font throughout we have shown consistency. It also shows how the products relate to one another, so if a member of the audience see’s the poster, they can relate it to what they’ve seen in the trailer as a result of the same font. This also helps create a memorable image in the minds of audiences, which will also associate the vivid image of a blue sky along with the font.

The magazine cover uses a different font, as realistically they use the same font per magazine, & do not change based on the movie, we have however bolded it in blue, in hopes audiences will be familiar with the bold blue font.

Tagline

The movie tagline “when you just can’t let go is presented on the movie poster, as this follows the conventions of movie posters, as all the ones we looked at had some form of tagline on their posters. We’ve kept the same tagline present within the movie trailer as well, as this helps it stick in the minds of audience members to encourage them to watch it.

Here are examples of other movie taglines, including romances, teen movies & supernatural movies, we’ve also looked at two different taglines from Eternal Sunshine of the Spotless Mind, to show how they’ve captured their audiences attetion.

ActorsThe same two characters have remained dominant through both, the main product & the ancillary texts. Despite having another main character within the trailer, we’ve focussed the attention on these two, as these two help put emphasis on the romantic genre. They will also help the audience to associate them with the film. By using these two actors who are of similar ages to our target audience, we are more likely to attract larger numbers who feel they can relate to a teenage love story. We’ve shown the couple embracing in all three texts, as this confirms the genre of romance.

CostumesWe’ve kept the actors within similar costumes throughout the main product & both the ancillary texts. For example, the female character, although she changes outfits, she wears pale pink/white outfits throughout, keeping to her feminine characteristics, which make her instantly recognisable to the audience. The boy however has a sharp contrast, wearing black/navy all the time, which too makes him instantly associable.

CompositionFor both the magazine cover & the poster, we’ve placed the characters in the centre so that your eyes are immediately drawn to them, whilst using bright blue sky backgrounds to enhance the mystery. We used the same effect within most scenes of our trailer, rather than having the actors leave the shot, we followed them with the camera, keeping them in the centre. This effect makes them the centre of the audiences attention, yet also becomes a trademark of the movie.

To Conclude...

By using recurring themes within both the main product & ancillary texts, we were able to create memorable elements of our movie. As we’ve used the same actors, colour scheme & composition throughout all three products, it creates a link between the three, which will spark an interest for audiences. We’ve hoped that the combination of all three encourages audiences to want to watch the movie: the repetition of the movie title & repetition of the couple creates a powerful image that should hopefully stick in the audiences mind. We’ve presented the genre clearly to any target audience & specified the characteristics of the characters visibly, which will hopefully relate to our target audience. I believe our products have remained consistent regarding their similarities. Yet the differences, such as the magazine layout, reflect the realism of the product. The trailer is also more detailed, as this will be the main product to attract the most audience members, whereas the poster & magazine cover may influence its audience to watch the trailer, before paying to see the movie.