How digital is shaping the future of sustainability
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Transcript of How digital is shaping the future of sustainability
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How digital is shaping the
future of sustainability
JOAKIM LUNDQUIST & JAMES OSBORNE
Lundquist Srl
Stockholm, 16 October 2014
@Lundquist
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MiljöRapporten conference
REPORTING IS NOT ENOUGH
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MiljöRapporten conference
SPOT THE DIFFERENCE? …THE NEED FOR DIFFERENTIATION
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MiljöRapporten conference
THE IMPORTANCE OF RELATIONSHIPS
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SIX VIEWPOINTS FROM THE CSR ONLINE AWARDS SEMINAR
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MiljöRapporten conference
Presentations available at:
bit.ly/Lundquist-event
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THE CONTEXT FOR SUSTAINABILITY COMMUNICATIONS
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MiljöRapporten conference
IS REPORTING ENOUGH FOR A BETTER FUTURE?
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MiljöRapporten conference
AN ACCELERATING TREND IN UN-READ REPORTS
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6th CSR ONLINE AWARDS
HOW TO GET YOUR CONTENT TO THE PEOPLE WHO MATTER?
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6th CSR ONLINE AWARDS
SHARABLE CONTENT
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6th CSR ONLINE AWARDS
DIGITAL DISRUPTION IN CORPORATE TRANSPARENCY
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MiljöRapporten conference
THE RISE OF SOCIAL MEDIA
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MiljöRapporten conference
* Figures refer to
proportion indicating
“likely” or “very likely” to
follow or engage.
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HOW ARE COMPANIES RESPONDING?
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MiljöRapporten conference
MEASURING LEVEL OF ONLINE TRANSPARENCY
2% 5% 7%
21% 21%
10%
76% 74% 83%
0%
20%
40%
60%
80%
100%
Europe 100** Nordic 40* Germany 30
Finalists
Below the basics
Not reporting
* Non-reporting companies are holding companies referring to disclosure of
invested companies
** Total does not equal 100 due to rounding
Source: Lundquist CSR
Online Awards 2014
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6th CSR ONLINE AWARDS
EVALUATION BASED ON 7 PILLARS
ZURICH SEMINAR
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MiljöRapporten conference
HOW WELL TOP NORDIC COMPANIES COMMUNICATE
0%
10%
20%
30%
40%
50%
60%
70%
Concrete
Exhaustive
Ongoing
User friendlySocial
Integrated
Distinctive
Nordic average (top 29)
Europe average (top 76)
Source: Lundquist CSR
Online Awards 2014
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6th CSR ONLINE AWARDS
CONCRETE
ZURICH SEMINAR
Best in Nordic:
AstraZeneca
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6th CSR ONLINE AWARDS
EXHAUSTIVE
ZURICH SEMINAR
Best in Nordic:
Danske Bank
H&M
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6th CSR ONLINE AWARDS
ONGOING
ZURICH SEMINAR
Best in Nordic:
Novo Nordisk
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6th CSR ONLINE AWARDS
USER FRIENDLY
ZURICH SEMINAR
Best in Nordic:
Electrolux
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6th CSR ONLINE AWARDS
SOCIAL
ZURICH SEMINAR
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6th CSR ONLINE AWARDS
INTEGRATED
ZURICH SEMINAR
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6th CSR ONLINE AWARDS
DISTINCTIVE
ZURICH SEMINAR
Best in Nordic:
Novozymes
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MiljöRapporten conference
• At a time when sustainability reporting has become mainstream
and audiences remain sceptical, pro-active communications allows
you to:
• Take the message to your stakeholders
• Explain it in a way that they can understand, relate to and remember
• Involve your stakeholders in your sustainability agenda
BENEFITS:
• License to talk & to engage
• Improved stakeholder relations
• Employer branding
• Reputation in capital markets
• Perceptions among business partners
• Positive brand association for customers
• “Immunity” against risks and crisis
• …
SO WHAT?
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MiljöRapporten conference
UNITED WE STAND, DIVIDED WE FALL A new model for sustainability…
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MiljöRapporten conference
• Better understand users to see how digital is transforming the
company-stakeholder relationship (measurement)
• Draw up a shared strategy to overcome silos internally and ensure a
coherent approach
• Develop a lucid story about what sustainability means to the business,
why it is relevant both internally and to external stakeholders
• Change mentality about what constitutes “engagement”: more
informal acts of engagement (140 characters), less formal
• Reassess skills & capabilities in the team (or internal organisation)
WHAT CHANGES?
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MiljöRapporten conference
HOW WE WORK: FIAT
Integrated storytelling
Distinctive, visual
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MiljöRapporten conference
HOW WE WORK: NOVARTIS
Concrete & material
Integrated
Ongoing
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MiljöRapporten conference
HOW WE WORK: SNAM
Aligned with
priorities
Exhaustive & clear
Case study format
User friendly
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MiljöRapporten conference
WHITE PAPER:
bit.ly/Lundquist-whitepaper
FIND OUT MORE
USER SURVEY:
bit.ly/Lundquist-survey
SEMINAR PRESENTATIONS:
bit.ly/Lundquist-event
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MiljöRapporten conference
Email:
Twitter:
@JoakimLundquist
@jabosborne
Website:
www.lundquist.it
Via San Maurilio, 23
Milan 20123
Italy
t. (+39) 02 - 3675 4126
f. (+39) 02 - 9287 8792
LUNDQUIST SRL CONTACTS
SOCIAL PRESENCE
Lundquist company page
@Lundquist
Lundquist page
Lundquist channel
Slideshare account
Contacts | Dialogue | Sharing