How CRM can work for smaller charities
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Corporate Fundraisers SiG – June 2008 Bill Giles – Interim Corporate Partnerships Manager – Child Accident Prevention Trust
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How CRM can work for smaller charities. Corporate Fundraisers SiG – June 2008. Bill Giles – Interim Corporate Partnerships Manager – Child Accident Prevention Trust. Bill Giles Freelance Fundraising. Child Accident Prevention Trust (CAPT). Corporate Fundraisers SiG – June 2008. - PowerPoint PPT Presentation
Transcript of How CRM can work for smaller charities
Corporate Fundraisers SiG – June 2008
Bill Giles – Interim Corporate Partnerships Manager – Child Accident Prevention Trust
Corporate Fundraisers SiG – June 2008
• Small National Charity• Income circa £650k• One Fundraiser• All fundraised income from Corporates
Corporate Fundraisers SiG – June 2008
• Many companies produce safety products for children/babies • CAPT brand well recognised in child safety circles • Copy Cat principle, see others do it and copy idea
Corporate Fundraisers SiG – June 2008
• Currently 5 Cause Related promotions• Longest now into third year• None generate more than £15k per annum• Won’t accept less than £5k guarantee• Very low % of product sale price to CAPT• Bigger options on the horizon
Corporate Fundraisers SiG – June 2008
Corporate Fundraisers SiG – June 2008
• Building corporate relationships is hard work and resource intensive• As a small charity you have to have a niche cause or brand• Other methods of fundraising may/will produce more £ more quickly
Corporate Fundraisers SiG – June 2008
Corporate Fundraisers SiG – June 2008
