NFL charitiesAmerican Heroes

“Most of the time it’s good that the little vince lombardi trophy sitting on our shoulder tells us to shut up and play through the pain, otherwise we’d never get anything done.”

Research Company ResearchPersonasSWOTCreative Brief

Creative DevelopmentDesign ResearchMoodboardsLogo

Design StandardsLogo standardsLogo GuidelinesColor Palette

Typography

Media StrategyDocumentaryWebsite

Mobile AppMusic Single

1. Research

1.1 company1.2 persona1.3 swot1.4 creative brief

logo standardsLogo redesign

The old NFL Charities logo was a simple round design that somewhat emulated buttons seen on denim jeans. The new logo for this particular campaign is refeshed with an active appearance that denotes action, movement and infers upward mobility drawn on development and actions of those who served in the past to support positive causes in NFL and military history.

Old New

logo standards logo use

The new logo is designed for use specifically for the American Heroes campaign. After this particular campaign has ended its active season, this logo can easily be applied to the other charity media. The logo is intended only for full tri- or single color use, with the exception of 45% opacity for video media use.

NFL CharitiesAmerican Heroes

Research Company ResearchPersonasSWOTCreative Brief

Creative DevelopmentDesign ResearchMoodboardsLogo

Design StandardsLogo standardsLogo GuidelinesColor Palette

Typography

Media StrategyDocumentaryWebsite

Mobile AppMusic Single

Research

1.1 Company1.2 Persona1.3 SWot1.4 creative brief

Logo Standards logo use The old NFL Charities logo was a simple round design that somewhat emulated buttons seen on denim jeans.

The new logo for this particular campaign is refeshed with an active appearance that denotes action, movement and infers upward mobility drawn on development and actions of those who served in the past to support positive causes in NFL and military history.

The new logo is designed for use specifically for the American Heroes campaign. After this particular campaign has ended its active season, this logo can easily be applied to the other charity media. The logo is intended only for full tri- or single color use, with the exception of 45% opacity for video media use.