How Chip Kron and educate2earn has helped AmeriFirst Financial
Transcript of How Chip Kron and educate2earn has helped AmeriFirst Financial
EDUCATE2EARN
Investing In You
Chip Kron JT
YOUR CHALLENGEVisibility Credibility
Profitability
OUR PLAN
Educate2earn By The Numbers 19,361 agents have attended 691 classes and earned 58,083 CE credits
58,083 hours agents spent with our 68 loan officers currently approved to teach classes
Real Estate school approved in 16 states with another 12 in process
12 approved classes - 1 new class is added per qtr. based on current market trends Professional Power Points include 533 pages of current, relevant information
Each class has anywhere from 14 to 31 pages of handouts that go with its presentation teach 2 classes a month, with 28 agents in each class meet 672 agents a year!
That means instead of begging for 10 minute meetings, you get 1800 hours of meetings where the Agents Come To YOU!
This marketing plan has grown one mortgage companies business by over 483%
Performance School of Real Estate
Approved CE Class TopicsBehind the Scenes in Mortgage Lending FHA/VA Loans-What Realtors® Need to KnowHome Affordable Foreclosure Alternative ProgramUnderstanding FHA and VA Distressed Property OptionsUnderstanding Short Sale RE Transactions in ArizonaHow to Market Your Listings in 4 Easy Steps Down Payment Assistance and the Consumer Generating Leads Through Social Media Marketing Section 8 Housing Understanding Preforeclosure Purchases in Arizona Understanding FICO Scoring and Managing Credit Buying and Selling HUD Homes
Re-fi-
nance70%
Purchases30%
Where we came from…
Re-fi-
nance 28%Pur
chase 72%
2010 Results – By Dollar Volume$401.3M
Re-fi-
nance
17%
Purchases 83%
2011 Results – By Dollar Volume$547.8M
Over 36% Growth
Re-fi-
nance
11%
Purchase 89%
2011 Results – By Units3,248 Funded Loans
Dollar Volume Growth2011 vs. 2010
50.7% Growth
Total Loans Purchase Loans $-
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
20102011
36.5% Increase($146.5M)
56.3% Increase($162.7M)
Unit Volume Growth2011 vs. 2010
50.7% Growth
Total Loans Purchase Loans0
500
1,000
1,500
2,000
2,500
3,000
3,500
20102011
31.8% Increase(784 Loans) 47.6% Increase
(928 Loans)
AmeriFirst Financial
16 Branch Locations Today and Growing
Arizona – 11 Branch Locations
California – 4 Branch Locations
Idaho – 1 Branch Location
Licensed in AZ, CA, CO, ID, ND, NM, UT, WA (TX in process)
Branches on the Horizon
TexasTucson
Utah
OhioColorado
Nevada
WashingtonIdaho
Courthouse Steps ProgramCourthouse Fix and FlipStated Income Foreign National Program (Investor)Capital Mortgage Services
FHA Loans:FICO down to 580Manufactured Homes (No singlewide)
Conventional Loans:Up to 10 financed propertiesForeign National Program-30% downDelayed Financing programFannie/Freddie 125% programHauled Water (Needs their approval)
Amerifirst Expanded Programs
educate2earn Links
Chip Kron explains educate2earn Marketing Plan
JT explains the educate2earn Marketing Plan in Detail
What AmeriFirst LO Does for The Realtor
The Value of Being Seen – CE Class Slides
FHA – CE Class Slides
Sample CE Class – Social Media Marketing
1992
• Ralph Larsen formed Amerifirst
1993
• Ken Bowlby joined Amerifirst
1998
• Eric Bowlby joined Amerifirst
2001-2005
• Eric and Ken built Amerifirst to a $30 million a month company
2005
• Eric and Ken bought Amerifirst from Ralph
2007
• Amerifirst endured a lot of growth
2009
• Fred Kron joined Amerifirst Financial
2010
• Amy Hilliard joined Amerifirst Financial
2011
• Expansion into California and outside of Maricopa County (Yuma)
2012
• Exciting new partnerships & programs that will continue to set us apart from our competition
AmeriFirst Financial History
OURMISSION STATEMENT
Our goal is to be the lender of choice for the professional real estate agent and their clients in each market we enter as measured by all industry
service level surveys reported.
We will succeed by meeting the needs of our borrowers through exceptional communication and transparency throughout the loan process and
conducting our business with absolute integrity.
Amerifirst’s people will be the source of our competitive advantage. We will distinguish ourselves by creating an environment that fosters teamwork and innovation. We will utilize our employee’s abilities to the fullest while at the
same time treating each other with dignity and respect.