Digiday Video: ooVoo Tech Talk: Social Video: Getting Brands into the Conversation
How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
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Friction How Challenger Brands Become Passion Brands Jeff Rosenblum Founding Partner of Questus www.questus.com
Transcript of How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com
Act I:Welcome To The Revolution
PASSION BRANDS
Macro MicroCategory Level Brand Level
EmpowermentOverInterruptions
8XPerformance
Act II:The Brand Hierarchy
FrictionlessLeadership
FrictionlessCategories
FrictionlessCommerce
FrictionlessAdvertising
Macro
Micro
Media
Org
The BrandHierarchy
How Do I Help People Get More Out Of My Category?
Macro Friction
Act III:Physician Heal Thyself
This IsA Creative Renaissance
FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com
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