How can we meet consumerdemands as fast as they arise?

How can we get a rapiddiagnosis right here?

How can we delivercleaner energy today?

Answers.

The Siemens answers: Digital engineering for flexible production. An efficientenergy conversion chain. And the world's first pocket ultrasound system.www.siemens.com/answers

Answers to Thailand’s toughest questions confronting Industry, Energy and the Environment, and Healthcare.www.siemens.com/answers

stakeholders have to act rapidly and decisively to avoid adverse impact on the environment. As an integrated technology company, we have answers for all needed solutions in the area of energy efficiency and environmental care to tackle challenges climate change is posing on mankind.

At the core of Siemens’ business philosophy is innovation. The company’s goal is to be first in bringing to market ever more advanced products, systems, solutions, and services in the fields of electronics and electrical engineering and to always be the leader. Today, backed by over 160 years of accumula-ted experience, technology and knowhow, the company empowers customers and consumers around the world to do better and more competitive business.

The way Siemens Ltd. Thailand performs takes into full consideration the best interests of all its stakeholders. Not only are we fully commit-ted to helping our customers achieve success but we also devote major resources to the task of continually developing our personnel and contributing in every way we can to the country’s prosperity and that of its people. Because only then, we believe, can we ourselves look forward to long-term growth and success of our Company.

For over a century, Siemens has enjoyed close business and technical linkages with Thailand. The company’s history dates back to an agency agreement signed between what was then Siemens & Halske AG (S&H) and B. Grimm & Co. of Bangkok in 1900. Since then, those relations have expanded exponentially.

In 1995, Siemens took its involvement in Thailand to another level of closeness with the establishment of Siemens Ltd. Thailand, a com-pany which has gone to offer a comprehen-sive array of cutting-edge products, systems, solutions and services in Industry, Energy and Healthcare sectors as well as the IT cross-sector business. We have supported in the economic development and social advancement of Thailand in answering tough questions, especially in the industry sector and infra-structures such as mass transit systems, power generation and power transmission & distribu-tion. We play a major part in enhancing the quality of life of the people in Bangkok byproviding all existing mass transit systemsincluding system maintenance: BTS and M.R.T. We improve quality of life of Thai people with our state-of-the-art medical equipment, enabling patients to receive early and accurate diagnosis for prompt and proper treatment.

In light of threatening global warming which is now a concern for everyone, all

The manufacturing industry in Thailand is on the threshold of a new era with a production concept that slashes time from product to market. Welcome to the intelligent factory.

Drive TechnologiesFrom electronics manufacturing solutions to standard and large drives applications, Siemens’ intelligent factory offers a spectrum of solutions that addresses the needs of an ever-evolving industry.

MobilitySiemens networks various transportation systems to move people and goods efficiently. We do this by combining our competencies in operating systems for rail and road traffic with solutions for airportlogistics, postal automation, traffic solutions and rail transportations.

Industry AutomationAs the world’s largest industrial automation supplier, Siemens optimizes value-added chains of manufacturing companies – from design and development, to production, sales and service.

Building TechnologiesSiemens offers a wide portfolio of building solutions in energy management, building automation, security and fire protection systems, ensuring maximum comfort and energy efficiency in buildings, while maintaining a high level of security and fire safety.

Industry SolutionsAs the systems and solutions integrator for plant business, we have the know-how for increasing the productivity and competitiveness of enterprises as well as creating environmentally-compatible solutions for water processing and raw material processing systems.

LightingOsram helps you see the world in a different light. A wholly-owned Siemens company, Osram offers a comprehensive range of lighting applications and products that are cost-effective, environmentally-friendly and energy-efficient.

Answers for Industry

The intelligent factory

Ind

ustry

Mobilizing BangkokHundreds of thousands of people can now enjoy greater quality of life even at the heart of Thailand’s busy metropolis

There are more than 10 million city dwellers inside Greater Bangkok. The number continues to increase and over 5.5 million vehicles are registered in Bangkok alone. The result: heavy traffic and deteriorated air quality due to emissions from vehicles. The city was calling for an effective mass transit network to move and connect the mass of people.

When the authorities of Bangkok heard the city’s cry for better mobility, the elevated BTS system consisting of Silom and Sukhumvit lines were erected by the Bangkok Mass Transit System Public Co. Ltd. who in turn awarded Siemens the turnkey contract for the mechanical and electrical works including rolling stock, project management as well as maintenance of the system. Ten years since the inaugural operation in December 1999, Siemens

has consistently proven its world class standards in system performance and availability and the prided BTS has been consistently running for over 400,000 commuters per day.

In 2004, The Blue Line or also known as the Chaloem Ratchamongkhon Line ran its track as the first subway system. Siemens who was also the turnkey contractor for the mechanical and electrical works handed over the system ahead of its schedule. It demonstrated Siemens’ commitment to support requirements of both the customer “Bangkok Metro Public Co., Ltd.” and the Mass Rapid Transit Authority of Thailand, a government’s arm overseeing the project for improving Bangkok’s much needed mass transit network. Siemens presently maintains the metro system which transports approx. 180,000 passengers daily.

Siemens’ full suite of Industry Solutions gears automotive plants into a smooth performance of excellence

Shorter time-to-market, more vehicle models and variants, higher productivity, highest plant availability, increasing energy costs- challenges for an automotive industry do not only require high-end technology but also an industry-specific know-how from the tasks, technologies and processes involved in every step of the way. Siemens was called in with the technology and the industry expertise by Continental Automotive Ltd, a name that is no stranger to the world of automotive industry. The turnkey contract outlined Siemens’ deliverables to supply and commission the entire electrical and communication system of its new Diesel

Common Rail Systems plant in Thailand. Siemens’ total integrated power solutions delivered the concept of reliable and cost-efficient power supply to its manufacturing areas with twofold benefits: increased plant availability, and secondly, increased produc-tion quality and machine lifetime. The new plant, armed with Siemens’ security and fire alarm system makes sure that it has the op-timum environment for the plant’s high per-formance needs. And Siemens’ communica-tions system handles both communications and data traffic, turning sophisticated inter-connection and highly complex networks into an opportunity of faster business processes and effective cost management. Now any plant can be a smooth operator.

Auto Cruise Waste NotA brewing challenge was turned into an opportunity with the complete supply of Siemens Wastewater Treatment Solutions

For Thailand’s first and largest brewery, Boon Rawd Brewery, conducting responsible business is a reputation that the company could not gamble with. With a constant increase in demand of its product lines from beer, soda to all other drinking beverage, the company planned an expansion of its produc-tion capacity in the Khon Kaen Brewery. This in parallel imposed a new challenge of treating the waste water to both meet the discharge qualities and also generate biogas as an alternative source of fuel to be used in the boiler system. Siemens supplied a complete solution comprising anaerobic and aerobic treatment including the sludge dewatering process. The advanced technology is capable of treating high strength organic wastewaters. And the unique treatment process recovers biogas in two zones, allowing better mixing and separation than traditional anaerobic reactor technology. An activated sludge system including a DualAir® Fine Bubble Diffuser, The DualAir® is designed to minimize pipe and mounting hardware resulting in a lower installed cost. And the Tow-Bro® system effec-tively removes settled secondary sludge from the clarifier, while its flat bottom design redu-ces construction costs. With all objectives met, 5,000m3 of waste water was able to be treated each day.

Ind

ustry

Rolling SteelThe future of Thailand’s steel supply rests on Siemens’ fully integrated electrical and automation system

When ThaiNox, Thailand’s sole manufacturer for stainless steel sheets and coils decided to increase its production capacity to 300,000 Tonnes Per Annum, Siemens was the name that was roped in to its expansion plan. With 60 percent of local industries and another 40 percent of exports depending on ThaiNox’s production capabilities, the decision was not something they would take risks with. Entering into a consortium with a French machine supplier, DMS, Siemens was on full force to supply, install and commission the entire electrical and automation system for the new cold rolling mill. Equipped with Siemens’ SINAMICS MV and SIMATIC S7, the intelligent automation solution is geared to create long term competitive strength through life cycle services that seek not only to optimize com-ponents, but to genuinely improve the quality of the product, process and production. The patented Contactless Flatness Measurement system with integrated strip-edge detection, SIFLAT, will also be supplied for the first time in Thailand.

Travel LightNew gateway to Suvarnabhumi International Airport with Airport Rail Link services

Towards the end of 2009, travelers to and from the Suvarnabhumi airport will have a new and efficient option to commute when the new Airport Rail Link is open to public service. With the Airport Express line, a journey will take only 15 minutes for a 26km route between Makkasan/Asoke City Air Terminal and Suvarnabhumi airport. Passengers will also have a possibility of airline and luggage check-in at the Makkasan/Asoke City Air Terminal, making this non-stop trip to the airport comfortable, fast, timely and above all, safe. When the city line service commencing operations, people living along the airport route will also have a possibility to come into the inner city faster and more conveniently, and will be able to connect to both the Skytrain at Phayathai and the subway at Petchburi Station, without feeling frustrated about the traffic. They can plan and manage their time more efficiently as well.

All this has been made possible by Siemens Mobility solutions and technology! Siemens’ scope includes project management, systems integration, equipment installation and commissioning, in addition to manufacturing and supply of trackwork, rolling stock, power supply systems, communications, automatic fare collection systems, tunnel equipment, depot workshop equipment as well as passenger check-in and baggage handling facilities.

No More Bottleneck,More BottlesMachine Specialist reaps full benefits from Siemens’ Totally Integrated Automation

Plant operators get their innovative solution by using decoration line from PackSys Global (PSG) Thailand. The company develops and builds complete solution for customers, for the decoration of tubes, caps and cans production lines. To be at the forefront of the industry trends and innovation, PSG decided to have a partner as innovative and reliable as they are. Five full sets of Siemens’ SIMOTION Motion control system were built to start up the construction of their specialty machines to give PSG the freedom to create and construct their most modern machines. The high flexibility of Siemens’ future oriented motor and drive solutions creates an ideal platform for easy integration and upgrades for a wide variety of system versions. Thanks to Siemens’ Totally Integrated Automation, the customers of PSG can profit throughout the complete life cycle of your plant – starting with the initial planning steps, during operation, and up to modernization, Siemens does more so that customers can reduce the number of interfaces to a minimum, raise interoperability and plant availability to a maximum.

Power DistributionThe specialities of the Power Distribution Division range from solutions for the automation of power grids, to products like medium-voltage switchgear and components.

Energy ServiceUtilizing the most advanced plant diagnostics and systems technologies, Siemens’ Energy Service Division provides comprehensive services for complete power plants and rotating machines.

Oil and GasBesides the extraction, conversion and transport of oil and gas, our portfolio also includes solutions for power generation and distribution, compressors with electrical and mechanical drives, process and automation technologies, water management and integrated IT solutions.

The challenge facing Thailand’s energy providers is one of sustainable development. That is, to provide a growing population with reliable supplies of electricity without contributing to climate changes. With technologies – from power generation to transmission and distribution to renewable energy – Siemens is delivering eco-friendly answers to the nation.

Answers for Energy and the Environment

Ecofriendly electricity

Fossil Power GenerationOur Fossil Power Generation Division offers highly-efficient products and solutions for power generation based on fossil fuels. Siemens has also introduced the world’s most powerful gas turbine at 340 megawatts, which can achieve more than 60% nett efficiency in a combined cycle power plant.

Renewable EnergyIn the wind energy business, the Renewable Energy Division from Siemens bundles both off-shore and on-shore wind parks for fresh power.

Power TransmissionFrom High Voltage Direct Current (HVDC) transmission systems and substations to switchgears and transformers, we offer products and solutions for the high-voltage field.

En

ergy

The First, the Longest, the Only in ASEANNot many can claim the titles, but thetransnational High Voltage Direct Current (HVDC) link project connecting Thailand and Malaysia earned it all for Siemens

When a conventional AC interconnection ceases to guarantee power reliability in over-loads, that’s when big scale technology comes to play. Even during economic uncertainties in the late 90’s, two countries, Thailand and Malaysia boldly decided that power and system reliability for their countries’ energy needs are not to be compromised. That’s when the idea of a transnational power grid, the TNB-EGAT High Voltage Direct Current (HVDC) Link started to brew.

With its breadth of competence and literally attuned with the 2 countries’ geographical curves and conditions, the HVDC transmission line was successfully stretched out from the Klong Ngae 230kV DC converter substation in Thailand and the Gurun 500/275kV DC con-verter substation 500/275kV DC converter sub-station in Malaysia and some 110 kilometers away.Both stations were fully equipped with cutting edge, state of the art technology in power electronics and control systems; with 8kV electrically-triggered- thyristor.

A super grid was created and until today the two countries are sharing spines of its energy reserves through a first of its kind agreement, commissioning a 500kV, 300MW monopole, designed to be easily upgraded to a 600MW when the need arises.

The A-TeamUnmatched excellence in power engineering services is in the hands of Siemens’ own experts

With world-class engineering expertise combined with the accumulated years of experiences of a local team (19 persons), Siemens Thailand has been the engineering competence centre for designing works, from medium voltage switchgear panels to medium voltage and high voltage substations up to 500 kV, covering both AIS and GIS types. The local team supports Siemens’ projects across all con-tinents around the world, including Germany, Australia, China, UAE, India, Norway and Chile.

Proud references in Thailand include two 500kV AIS substations in Chombung and Pluak Daeng, and two 500kV GIS substations in Nong Chok and Sai Noi for the state power utility. And not to mention, more than 5,000 medium voltage switchgears for the Metropolitan Electricity Authority, the Provincial Electricity Authority and private industrial customers.

En

ergy

A Greener OptionCombined Cycle Power Plants offers an option for a more efficient and cleaner generation of power

Almost half of Thailand’s energy is consumed by its hungry industrial sector. This is why a sufficient, clean and highly reliable energy supply is essential to meet the critical demand – which is expected to rise by five to six percent each year.

Siemens along with consortium partner, Marubeni Corporation of Japan were entrusted by the Electricity Generating Authority of Thailand to build two new combined cycle power plants with Siemens Gas Turbines 5-4000F. The Chana power plant situated in Songkhla province - Thailand’s southern economic hub - supplies electricity to 14 southern provinces to meet an increase in energy demand as the economic and industrial develop-ment in the south is constantly growing. The Bang-pakong Block V power plant, which lies 60 kilome-ters east of Bangkok in Chachoengsao province has

been put into service since early 2009, providing an efficient and reliable power supply to drive the nation‘s continuous economic and social de-velopment. With an aggregate capacity of 3,680 megawatts, Bang Pakong power plant is presently Thailand‘s biggest and most modern power plant employing state-of-the-art technology in power system and environmental management. It plays a vital role in securing the power system, now producing well over 25 percent of the country‘s electricity needs.

Both power plants use natural gas as the primary fuel which has significantly reduced the country‘s dependence on imported oil, and thus saving substantial foreign currency each year. With a 750 MW capacity each, the power plants’ highly efficient gas turbine technology from Siemens were commissioned to reduce carbon dioxide emission per unit of electricity produced so that less damage is done to the environment.

Smooth Flowextension bays, 100 MVA transformers, protection system and related accessories enables the flow of energy between the refinery itself and the state’s power grid. Excess energy generated during the refinery process can also be sold as additional revenue for Thai Oil. Since a refinery is a sensitive and hazardous area, the substation was erected with 100% safety procedures in mind. Given the complex scale and difficult execution, Siemens could still finish the construction in record time of just 10 months- 15 days ahead of schedule. This accomplishment was to the fullest satisfaction of the customer.

The bottleneck of electricity flow helps increase revenue for Thai Oil

Limitation of electricity flow is generally the main culprit for a blackout at a refinery plant which leads to a temporary plant shutdown. This can cause huge damage and loss to the plant’s productivity and thus impact revenue, even if a shutdown lasts only a few minutes. To avoid such incidents, Thai Oil Refinery, a leading refinery of Thai Oil Group, selected Siemens to supply and build a 115 kV substation at its refinery at Ao Udom, Sriracha of Chonburi province. The substation which includes

Answers for life

Patient-centric solutions

Imaging and ITProviding imaging systems for early diagnosis, intervention as well as for more effective prevention, systems from the Imaging & IT division are networked with high-performance healthcare IT to optimize processes.

Clinical Workflow & SolutionsFor fields in cardiology, oncology and neurology, this Division delivers solutions for women’s health, urology, surgery and audiology as well as turnkey solutions and consulting.

Health

care

Laboratory DiagnosticsIn in-vitro diagnostics, we offer a broad portfolio of performance-driven diagnostics solutions that provides more effective ways to assist in the diagnosis, monitoring and management of diseases.

Hearing InstrumentsSiemens provides a wide range of discreet, attractive and advanced hearing systems that are tailored to the needs of modern, active lifestyles and open up an entirely new world of hearing. The company holds numerous patents for improving the quality, reliability and accuracy of fitting of hearing systems, positioning Siemens as a market leader in the worldwide hearing aids market.

Thailand has emerged as the medical hub of Asia with more than four hundred hospitals offering the most advanced treatments. Medical tourists are expected to reach 2 million by the year 2010. And with aging population and demographic change, the demand for healthcare, both preventive and curative is expected to continue to soar. Siemens is in the blueprint to make high quality and affordable world-class healthcare a continued reality for Thailand.

The Best SliceAsia’s largest private practice adopts the best in its class for detection of even the earliest signs of cancer with Siemens PET/CT scanner

As distinguished as its name, the Bumrungrad International is Southeast Asia’s largest private hospital in a class of its own. It is the first hospital in Asia to be granted the prestigious Joint Commission International Accreditation (JCIA) and offers nothing less than the best state-of-the-art diagnostic, therapeutic and intensive care facilities for more than a million patients from local ground and abroad each year. Siemens was entrusted to install a Biograph 64 True Point True V PET/CT (Positron Emission Tomography/Computed Tomography) scanner, a high resolution medical imaging device used for early cancer detection that enables doctors to pinpoint the location of abnormalities and tumors as small as 3-6 millimeters in size. This instrument provides an

anatomical map for pinpointing the exactlocation of tumors in the body with 64-slices per revolution in only 0.33 seconds; thus providing enhanced quality and faster views for both two and three dimension images. The symptoms can be diagnosed with more precision and accuracy than using either normal PET or CT separately. Apart from early cancer detection, the PET/CT can be used to detect brain abnormalities such as Alzheimer’s disease and epilepsy. Bringing its standards up another notch, Siemens’ Ysio x-ray system is also used by this internationally accredited hospital. The remarkable flexibility andimaging excellence of the wireless mobile detector (wi-D) of this equipment is designed to facilitate specific positioning imaging and provides superb image quality. The Bumrungrad today gives the assurance of Siemens’ cutting edge innovation, and its’ patients are assured of the promised merit of a prestigious healthcare provider.

Health

care

Phraram 9 Hospital knows that advanced medical technology does come with a heart

A Magnetic Resonance Imaging (MRI) scanner sends radio waves through the body and collects the signal that is emitted from the hydrogen atoms in your cells. This information is collected by an antenna and fed into a sophisticated computer that produces the images. Siemens Avanto MRI scanner with Total Imaging Matrix (TIM) technology is brought into Phraram 9 Hospital where the best in class patient care is not an option. The hospital’s call to provide patient care as though they are “part of our family” explains why the Avanto is an obvious choice. With unmatched capability in outstanding image quality, it seamlessly scans up to 250cm without having to reposition or change coils. Quick and confident diagnosis can also be achieved in a wide variety of cases, such as strokes, musculoskeletal disorders and cancer. Avanto’s excellence goes beyond clinical requirements, but wholesomely designed with total care of patients’ comfort. Built solid yet with ultra-lightweight coils, the experience becomes a more comfortable experience for patients. A low table position also makes access easier for those with limited mobility, plus the noise emitted during scanning can be greatly reduced, making lengthy procedures more tolerable. The 60cm wide bore and option of feet first examinations also eases feelings of claustrophobia and is suitable for obese patients. That’s what they call thoughtful technology.

Thoughtful TechnologySiemens’ SOMATOM Definition cuts a breakthrough in CT imaging for top quality and comfort for patients across Thailand

Leading hospitals in Bangkok, both large public and private hospitals, such as Siriraj, Vichaiyuth hospitals and the prestigious Chulabhorn Cancer Center rely on Siemens’ highly advanced computed tomography system: the SOMATOM Definition. With two X-ray tubes and a dual-detector design, the equipment routinely provides images at twice the temporal resolution, twice the speed and twice the power of single-source systems. Its unique configuration also allows it to employ a number of dose-saving techniques that have not been realized on single-source scanners. The CT innovation is an ideal tool for one-stop diagnosis in acute care imaging, including the assessment of patients with acute chest pain, abdominal pain, and suspicions of stroke. The system enables faster and earlier diagnosis in acute care patients while maintaining the highest image quality, regardless of patient’s size and condition. Not only extraordinary features, but SOMATOM Definition also proves its worthiness to hospitals with financial benefit. The development of imaging performance and workflows provides hospitals with more capacity to increase number of cases while shortening scanning and diagnostic time and therefore reducing hospitals’ production cost. The superb imaging quality and comfort during scanning is not just limited to the city dwellers of Bangkok but also benefit those in the north as the same model is now installed in the Chiangmai University Hospital.

Twice as Good

Cross-sector Business: Siemens IT Solutions and Services

Beyond Cost CuttingSiemens’ Offshore SAP Application Management Services extend Siemens’ Asia-Australia business value beyond savings

Today’s business and public sector organizations exist in an increasingly globalized environment. As applications are shared more widely across organizational and geographical borders, the task of achieving best-in-class performance becomes ever more complex.

Siemens is one of the 800 customers subscribing to the Application Management Services by Siemens IT Solutions and Services, as an integral part of its cost efficiency exercise. Siemens IT Solutions and Services Thailand provides Level 2 Offshore Application Management Services to the Siemens Asia Australia setup. This includes ABAP programming development services, user admini-stration, process implementation and monitoring. This comprises bug fixing as well as initiation of the change request process to cater to new system requirements. Change requests are handled with full support for technical feasibility, impact analysis, realization, documentation, after-live support, and reporting. Siemens Asia-Australia countries now benefit from the realization of off-shoring price advantages by lowering their ERP management total cost of ownership (TCO).

“Anytime Anywhere” Training SolutionsInnovative e-Learning Application for SAP communities becomes a stepping stone for future learning modules

The Siemens Spiridon Asia-Australia community is made up of 10,000 active users who are constantly in need of regular trainings on various modules and business processes. These trainings can be costly and difficult to manage, as users are spread out across the region. SIS Thailand developed an e-Learning application in order to provide a comprehensive learning experience for these users. The solution features 60 Flash-based courses that cover business processes and other aspects of the main modules and sub-modules of SAP Spiridon. The “anytime-anywhere” training service includes features such as interactive slides, voice-over and text narration, live-action demonstrations of the Spiridon system, professionally designed animation and graphics, quizzes and a final test to complete the loop of knowledge realization. This success has become a basis for the development of other training courses beyond SAP, covering topics such as information security, on-boarding of new hires and product trainings for sales teams.

and supply planning. With Siemens’ successfulimplementation of the SAP ECC 6.0 with up to 80 development objects from forms, reports, workflows and interfaces, the customer became well positioned in a globally competitive busi-ness environment. Core business processes were smoothly integrated, financial reporting and master data were centralized and costs were kept at bay with a systematic data and process reconciliation.

The same benefits were gained for the HMC Poly-mers joint venture between PTT Thailand, Bangkok Bank and LyondellBasell. When the customer deci-ded to migrate from its existing system to SAP ERP, the entire technical and BI-upgrade was completed in just five months. With Siemens’ highly renowned quality gates and high adherence to project schedu-ling, cost, and undivided consulting support, the cu-stomer was able to reap the benefits of the system value beyond expectations. The satisfied customer has called on Siemens again to implement further projects.

Merge and MultiplyJoint ventures of global and local industry players reap full benefits by streamlining partnerships using SAP ERP systems implemented and managed by Siemens IT Solutions and Services.

When a homegrown company enters a joint venture with an international setup, a harmonization process is needed to ensure that the full potential of a joint venture can be tapped and utilized, thereby surpassing all barriers of culture, legally diverse business processes, and variation of reporting policies.

Siam Daikin Sales is a joint venture between Siam Motors Group and Global Daikin International with the purpose of installing and distributing air conditioning systems in Thailand. The ultimate goal for Siemens was to implement the SAP ERP system and create a thorough streamlining process of automated data entry, global reporting policies,

Siemens IT Solutions and Services (SIS) Thailand Rolls Asia-Australia into One

All Eyes on the Future of Thailand

Co

rpo

rate Resp

on

sibility

After the Tsunami

After the collapse of lives and even the hope to continue living, Siemens Thailand reached out to the tsunami survivors especially the young ones with a sustainable program in mind and a responsible attitude at heart.

When the disastrous tsunami hit the Andaman shores in December 2004, there were great devastations and losses to coastal villages and their local inhabitants. In Thailand alone, thousands of children became orphans and those who survived are in urgent need of clean water and shelters. Siemens Thailand, in cooperation with Thai Red Cross society under the Royal Patronage donated 6 mobile water filtration units for purifying water in Tsunami affected areas such as in Phang Nga and Krabi. Each water filtration unit is able to treat and produce up to 100,000 litres of potable water each day.

In addition to financial scholarships for 100 tsunami-orphaned students, the children from Phang-Nga

province were also given a new ray of hope when Siemens’ employees came down to pay them a visit. Also, instead of giving a one time visit before fleeing back to their normal lives, the employees were en-gaged in continuous activities such as a field trip to Bangkok and sustainable activities to foster unbroken bond and support between Siemens’ volunteers and the children.

Siemens Thailand also entered a joint initiative with the Thai-German Institute (TGI-ITS), the Vocational Ed-ucation Commission (VEC) and the Phang-Nga Province to build the “Academy and Community Center” at Ban Pruteaw, Ta Kua Pa district. The centre becomes the community centre to promote learning and also equip-ping them with professional and vocational skills ran-ging from construction, electrical, landscaping, hotel administration and foreign language.

What better way to rebuild eroded lives and shine a brighter future, than to empower the survivors to keep going on even stronger and better, one day at a time.

Siemens Caring HandsSiemens Caring Hands sets the pace and empowers our colleagues to reach out and give back to society. This corporate citizenship program encompasses a volunteer program in which employees are given a day off per year to undertake community work; and support for organizations and projects for the lessfortunate.

Answers for CommunityBeing responsible corporate citizens in each of the country Siemens operates in is a value that we hold close to heart. Here in Thailand, we have woven our commitment into caring for the young sprouting shoots of this historic land, from its people to its environment. To touch lives is an easy task, but to continuously inspire the lives of youth and mould them to carve their future is an ongoing effort that we have taken upon ourselves to do. Our employees from the Management to the grassroots have gone to lend their own caring hands and make a real difference for these communities and areas that we’ve pledged our commitment to. And it is all for one sole purpose - to leavebehind an intact environment for future generations.

Widen the Little World

Nothing opens up the minds of young children more than reading- and sometimes, our easy access to books makes us forget that not every child is as lucky to afford them. Siemens Thailand pioneered the Widen the Little World project, an ongoing effort to build libraries for needy rural schools. From erecting the infrastructure of conducive libraries to filling up the racks with books, learning materials and even sports equipments, we strive to give the little minds from all walks of lives the opportunity to open up their world, while laying a foundation for good education and a healthy lifestyle. More importantly the initiative is not just about giving access to reading but to cultivate an enjoyable experience of reading for those children who have not been intimately exposed to the enriching habit.

Mangrove Men at Work

As environmental concern is an embedded responsibility in Siemens’ business, Siemens Thailandhas put Earth Care as a focus area of activities as well. The most recent effort was a conservation program where 80 of our employees got down and dirty into the swamp of the Samut Songkram province to do an actual replanting of the Mangrove Plants. Known for its massive root systems, the shrubs were planted to protect the coast from erosions and storm surges. At the end of the program, a total of 1200 mangrove plants were replanted in its natural habitat to help restore the ecological balance at the Klong Khon district.

Our vision

Our values

A world of proven talent delivering break through innovations giving our customers a unique competitive edgeenabling societies to master their most vital challenges and creating sustainable value

Responsible – Committed to ethical and responsible actionsExcellent – Achieving high performance and excellent resultsInnovative – Being innovative to create sustainable value

Co

rpo

rate Resp

on

sibility

Answers for Employees

Graduate Programs (Young Talent Acquisition Activities)

Siemens aims to place itself among top employers. We do everything in our power to attract, recruit and systematically develop exceptional employees. Our people strategy is aligned with business strategy to ensure top performance and sustainable business success. The foundation for sustained personnel deve-lopment at Siemens is prepared systematically through People Excellence concept: By attrac-ting young talents, identifying and developing

Top Talents, establishing global talent pool, leveraging leadership skill and network, enriching expert career and ensuring transpa-rent performance evaluation and development measures with Performance Management Pro-cess. People Excellence stands for a corporate culture in which all individuals strive for peak performance, know their goals precisely, and are able to contribute their potential to the fullest.

An

swers fo

r emp

loyees

Leadership Excellence ProgramSiemens Leadership Excellence (SLE) is one of the signature programs, covering from junior management to executive classes. The courses are divided into 5 levels ranging from Manage-ment Course (MC), Advanced Management Course (AMC), General Management Course (GMC), Top Management Course (TMC) and Corporate Management (CMC). All courses aim at leveraging the experience of all leaders in Siemens by internal faculty with involve-ment of Top Management in combination with world-class external faculty. The participants profit from the concentrated knowledge and experience of Siemens management practice including skills development through interactive learning concept. In addition, the cross-group and cross-region network of Siemens managers is also enlarged through the SLE program.

Performance Management Process (PMP) This unique Siemens process enables employees to contribute peak performance by helping managers and employees determine their goals, continue their development, with clear reward structure related directly to the results achieved. It also allows an open and constructive feedback between manager and employee. During the PMP, it is possible for management to identify Top Talents and Key Experts and determine proper development measures for individual employees.

Expert Career To become the technology leader in many fields, Siemens has established a career track for key experts, along with a career path for manage-ment positions. For overall career management, employees are able to predict and develop their own career through development tools acces-sible from the Intranet. The tool also allows managers to use as a crucial guideline for deve-loping their own people and strengthening their team in order to optimize business pace.

Enlarge Global Talent Pool Within Siemens’ high-performance culture, we recognize Top Talents at an early stage and ensure their visibility and identification to the company in order to provide close support for their individual development plan. Top Talents at Siemens are visible to the Siemens global, not only to individual sector or country. All Top Talents are provided with a guideline for their individual development plan, in which Siemens’ executives take crucial part. In completing the individual development plan, a Top Talent toge-ther with the respective superior shall identify necessary actions and timeline to develop spe-cific knowledge, experience and capabilities. In addition, Top Talents have greater visibility with top management; this means assuming greater responsibility in projects, taking part in corpo-rate events and other business discussions with top management. As a Top Talent, the visibility to top management is a key benefit for acqui-ring a top management style and leadership experience. During the development program, members of the top management defined for the “Mentorship Program” are assigned as men-tors to help groom these talents by providing constructive feedback to consistently foster their development, and groom them for leadership positions.

All across the globe, Siemens combines the expertise of engineers and business specialists. The result is innovation for a better tomorrow. That‘s why people with initiative and talent have excellent career prospects with us. We offer graduate programs for ambitious and talented young professionals.

Engineering Graduate Program (EGP):1. an 18-month program designed for highly talented young engineering graduates. We identify high potential new engineering gra-duates and foster them with Siemens busi-ness knowledge and values. The program is divided into three theoretical and three practical assignments. After completing the program, participants have a great oppor-tunity to become part of our professional engineering team and pursue their future career with Siemens.

Siemens IT Solutions and Services Intern-2. ship Academy Program (SIS Academy): a 6-month-internship program designed for young graduates with less or non work-experience in IT or business administration academic background. The program

structure has a unique blend of conceptual classroom training and hands-on experience in SAP productive support environment. A mentorship program is established where a mentor is assigned to each intern. After the internship period, an assessment day is or-ganized to identify appropriate participants who will represent Siemens IT Solutions and Services in real life business.

Commercial Apprenticeship Program Asia 3. Pacific (CAPAP): a 2-year program for young professionals with less or non work-experience in busi-ness administration-related functions. Parti-cipants who pass an entrance examination profit from theoretical and practical phases and gain experience and exposure to the international and dynamic working environ-ment.

The university liaison activities are carried out every year with leading universities of Thailand. The objectives are to attract and recruit talented candidates to become part of our innovative team as well as to offer practical training and internship for students.