How Auto Trader enables the UK's largest digital automotive marketplace

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How we enable the UK's largest digital automotive marketplace Russell Warman

Transcript of How Auto Trader enables the UK's largest digital automotive marketplace

PowerPoint Presentation

How we enable the UK's largest digital automotive marketplaceRussell Warman

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Who are we?UKs largest automotive marketplace with over 400,000 cars listedHigh brand awareness48 million cross platform visits per monthLargest percentage of online minutes on classified sites2.9 billion advert views in a year70% of searches originate from mobile or tablet devices

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How we workValues driven cultureExtremely agileHighly collaborativeOrganised into tribes and squads

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A rare example of a market-leading legacy business retaining its pre-eminent position online

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FTSE250

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Our digital transformation

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Culture

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Our principlesOVERRIDING PRINCIPLE*OVEROVERRIDING PRINCIPLEAchieving our MissionOVERShort Term FinancialsOPERATING PRINCIPLE*OVEROPERATING PRINCIPLEEfficiency & ExcellenceOVERROI HungerSimplicity OVERSophisticationProduct EvolutionOVERProjectCompletionOVERInitiationPeople Development OVERExternal Hires & ContractorsBEHAVIOURAL PRINCIPLE*OVERBEHAVIOURAL PRINCIPLECollaborationOVERCompetitionEmpower & TrustOVERProcess & ControlRelationshipOVERTransactionValue & LearningOVERHierarchy & Status

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Our culture

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Environment

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Our environment

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Our environment

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Our environment

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Our environment

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Tools

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Our tools

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Our tools

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What next?

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