REACHING THE UK'S MOTORISTS
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Transcript of REACHING THE UK'S MOTORISTS
EUROPE’S LARGESTFLEXIBLE DIGITAL SCREEN MEDIA COMPANY5,500 SCREENS REACHING 50 MILLION ADULTS EVERY WEEK
REACHING THE UK’S MOTORISTS
OVER 2,200 FOR TOur partnership with the UK’BP, Shell, Esso, that we can deliver 100% of the UK’and motorways. Motorists are daily drivers and habitual forecourt users, when they fill up their cars they have their keys in hand and car in sight. Amscreen forecourts provide advertisers with the perfect opportunity to deliver meaningful content to drivers in a receptive mind-set and an environment ideally suited to foster immediate action and consideration.
SCREENS IN THE UK
44 MILLION FORTNIGHTLY REACH
PE
(SOURCE: QUIVIDI & NETWORK PARTNER’S TRANSACTION DATA)
0 FOR TARGETING MOTORISTSOur partnership with the UK’s largest fuel vendors such as BP, Shell, Esso, Total, Moto and Welcome Break means that we can deliver 100% of the UK’s motoring audience across roads and motorways. Motorists are daily drivers and habitual forecourt users, when they fill up their cars they have their keys in hand and car in sight. Amscreen forecourts provide advertisers with the perfect opportunity to deliver meaningful content to drivers in a receptive mind-set and an environment ideally suited to foster immediate action and consideration.
PETROL FORECOURTS ARE PERFECT
INCOMEAVERAGE PERSONAL
THE FORECOURTMOTORIST
43%97%
OWN A CAR
WWORK FULLORK FULL--TIMETIME
HAVE CHILDREN
MARRIED / LIVING AS A COUPLE
61%
40%£28,573
65%
MOST LIKELY AGED
9,140 MILES A YEAR 18% MORE THAN
THE AVERAGE ADULT
FORD, VAUXHALL, VW, RENAULT, TOYOTA, NISSAN, PEUGEOT, HONDA, CITROEN, BMWTOP 10 CAR BRANDS OWNED IN THE UK
(SOURCE: TGI)
Innovative cars
Their car to be equipped with all possible safety features
Seeing content onscreen for motorrelated products& services
3
62% REQUIRE
45% LIKE
DRIVE
57%
S A COUPLE
61%
AR 8% MORE THAN
GE ADULT
GI) (SOURCE: TGI & FACTS INTERNATIONAL)
MOTORISTS
Innovative cars
Their car to be equipped with all possible safety features
Seeing content onscreen for motorrelated products& services
32% LIKE
62% REQUIRE
45% LIKE
To buy a vehiclein the next
2 years
Fuel efficiency isthe most important
factor whenchoosing a car
Than the averageadult to agree thatadvertising is the
2nd most importantfactor influencing
their decision to buy
57% BELIEVE
97% MORE LIKELY
36% INTEND
ARE CAR ‘CHAMPIONS’
DRIVE
Are decision makers of the policy (51)*
Have bought tyres in the last 12 months (83)*
Pay a subscription for digital TV
More likely than the average to have changed both utility suppliers in the last 12 months
CAR INSURANCE
TYRES
HOME UTILITIES
HOME ENTERTAINMENT
Own a phone and 88% pay their own bill
TELECOMS
FORECOURT MOTORISTS THINK ABOUT
OTHER THINGS
66%
49%
97%
65%
28%
(SOURCE: TGI)*PERCENTAGE MORE LIKELY THAN THE AVERAGE ADULT
Richard King, Founder & CEO, Ingenie
TESTIMONIAL
(Leading youth insurance brand)
AN AUDIENCEWHO NOTICE, LOOK & ACT
ACT ON IT
SEE IT
94%
68%
Look at the screens
WELCOME IT
82%Say the screens are a
helpful source of information
Consider visiting a dealership after
seeing the ad
ATTENTION GRABBING PROXIMITY SIGNAGE WHICH ENGAGES
THE CONSUMER WITH RELEVANT CONTENT WHILE
THEY ARE WAITING IN LINE
(SOURCE: FACTS INTERNATIONAL & QUIVIDI)
{WHO ARE
82%Say the screens are a
helpful source of
TIONAL & QUIVIDI)
TESTIMONIAL“With the advanced technology featured in the new Cee’d model, Amscreen’s forecourt advertising network offered us the perfect motoring target audience in the right mind-set. Being able to talk exclusively to motorists who would be receptive to our technology messages in an environment where they have time to consider them, made the Amscreen network a highly relevant advertising platform for the launch of the new Kia Cee’d”
Lawrence Hamilton, Marketing Director, Kia
BUDGET SHOPPER
WORK HARDPLAY HARD
MODERNMAN
MUMS FASTLIVING
ROADWARRIOR
SOPHISTICATEDME
{ { { { { { {
(SOURCE: 5 ONE)
WHO ARE FORECOURT CONSUMERS?
OUR
IS PROVEN TO WORK
(SOURCE: FACTS INTERNATIONAL)
47% prompted awareness
27% would most likely purchase a VW if they had to make a decision
today
60% were more likely to find out
more information about Vauxhall
after seeing the ad
91% are willing to travel up to 20 miles
to a dealership
1/3 recalled specific dealership details
CLIENTS WHO HAVE WORKED WITH US
MEDIA
VOLVO, SKODA, HONDA, RENAULT, FORD, PEUGEOT, MINI, MERCEDES, FIAT, TOYOTA, KIA & BMW
TESTIMONIAL
ADVERTISING
S INTERNATIONAL)
1/3 recalled specific
Choose the most relevant time for your ad to feature
Select locations by site or postcodes
One ad with automated local details making
it location specific
D WITH US
“As global leaders in satellite
navigation delivering intelligent
innovative navigation and GPS
solutions, this partnership is a
great match for both of us.
We’re able to utilise Amscreen’s
unique technology to talk to our
customers using the latest
targeting and delivery methods
to give ultimate stand out.
The ease of their technology also means that we
can trial new advertising and communication ideas
quickly and monitor the results without any hassle.”
Dawn Ramsay,
Managing Director of Garmin UK
Whether you want to reach consumers at specific places, at specific times of the day or keep them updated on up to the minute
information, we make the complicated stuff easy.
OPPORTUNITIES
GEO Location Specific Targeting
GEO +Automated Geo Targeting
GEO Location Specific Targeting
DAYPARTTime Specific Targeting
& BMW
EUROPEFLESCOMP5,50
RE
4TH FLOOR32-36 GREAT PORTLAND STREETLONDON W1W 8QX Tel: +44 (0)20 7291 [email protected]
CONTACT