How a High-tech Manufacturer survived the downturn by

supercharging online marketing channels

Data Mining for Sales and Profits

This high-tech manufacturer is a leading provider of products to

telecommunications manufacturers. For this client in Crystal Lake, IL,

there were no second thoughts about facing the business glut. During

the second half of 08, the firm began to lose significant market share to

other competitive resources.

Primary probe and analysis of the company’s market environment and

its marketing operations resulted in recommendations for realignment of

marketing approaches. Moreover, there was pressure to attract new

leads without exponentially increasing marketing costs.

Sales, marketing, and operations relied on manual processes and

different data sources

Poor breakup of customer segments reduced the effectiveness of

marketing campaigns

Inefficient management of customer data led to lost deals and lost

revenue

Missing information about customers crippled the marketing & sales

team

Gained a single, accurate, organized view of their customers by

consolidating data across different data sources

Achieved 3X improved customer acquisition gains and retention

through targeted email campaigns

72% reduction in work by streamlining lead generation through

effective lead nurturing tool

Deployed more than four times as many campaigns as the

corresponding period last year

Post campaign tracking of campaigns helped the team to implement

changes to the template. This improved email deliverability rates by

24%

Improved customer relationships by regular email communication

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Testimonial:

Manufacturing Industry

Confidential

2,340

Marketing Support Services

“We knew B2Bdatapartner could help us ease us from the current marketing deadlock. We just didn’t realize how quickly that would happen, or how much revenue we could actually earn from those products in the first year. They surpassed our expectations”.

Dean Walsh, Sales Head.

Case Study

www.b2bdatapartners.com 800-382-4081 info@b2bdatapartners.com