Upselling UX: Moving from Pixels to Strategy Jim Laing – @jhlaing MidwestUX 2012.
Hotel upselling
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Transcript of Hotel upselling
Executive Presentation
Our Work
Incrementa is a consulting company dedicated to develop potential sell skills to key, Front Desk and Reservations staff, in order to promote Up Selling guests to higher room categories, generating incremental revenues for the hotel.
We have a positive proven record working with IHG, Starwood, among many hotel chains, with more than 45 programs implemented in the USA, Mexico, Central and South America.
Our objective is to provide the hotels and its staff with the adequate tools to generate incremental revenues via Up Sell.
Our program includes:
Implementation of the Up Sell corporate strategy. Training, coaching and follow up sessions. Report and analysis of the results.
Proven Results – We increase your actual Up Sell results !
Thanks to our programs Hotels have seen:
Average incremental revenues of 550% in their Up Sell results. Positive impact in RevPar and ADR.
Hotel
Average Up Sell
Revenue per Month
before Incrementa
Average Up Sell
Revenue per Month
after Incrementa
Average
Incremental
Revenue per Month
% Increase
Atlanta 10,220.00$ 25,540.00$ 15,320.00$ 250%
Buenos Aires 8,125.00$ 12,400.00$ 4,275.00$ 153%
Cancun 3,809.00$ 13,800.00$ 9,991.00$ 362%
Cozumel 7,054.00$ 38,103.00$ 31,049.00$ 540%
Guadalajara 5,206.00$ 19,106.00$ 13,900.00$ 367%
Los Cabos 7,084.00$ 12,600.00$ 5,516.00$ 178%
Mexico City 4,600.00$ 18,000.00$ 13,400.00$ 391%
Monterrey 2,700.00$ 7,180.00$ 4,480.00$ 266%
Puerto Vallarta 855.00$ 3,181.00$ 2,326.00$ 372%
Rio de Janeiro 500.00$ 13,140.00$ 12,640.00$ 2628%
San Jose 19,437.00$ 25,859.00$ 6,422.00$ 133%
Santiago 1,085.00$ 8,760.00$ 7,675.00$ 807%
Sao Paulo 3,694.75$ 14,701.00$ 11,006.25$ 398%
Average 9,933.95$ 547%
Proven Track of Record with InterContinental
Immediate Increase
An average increase of 138% in Up Sell revenues per occupied room, immediately after our implementation.
Hotel
Revenue Per Occ
Room Before
Incrementa
Revenue Per Occ
Room After
Incrementa
% Increase
Atlanta 1.18 3.18 169%
Buenos Aires 1.37 2.23 63%
Cancun 0.62 1.97 218%
Lima 0.65 3.29 406%
Mexico City 0.80 1.87 134%
Rio de Janeiro 0.20 1.37 585%
San Jose 2.14 4.29 100%
Santiago 0.15 1.64 993%
Sao Paulo 2.31 4.97 115%
Average 1.07 3.96 138%
Actual Results - Benchmark
Our Coverage
Positive track record in more than 45 hotels through the Americas.
Offices in Dallas, Mexico City & Sao Paulo.
Training programs and consultants available in English, Spanish & Portuguese.
Programs implemented in hotels from 3 to 5 stars.
Worked with large hotel chains, and independent hotels affiliated to Leading, Preferred & Virtuoso.
Is a highly successful training and consulting program, designed to help properties increase their current Up Sell revenues.
Guarantees the increase of Up Sell revenues, by implementing the proper strategy, in which the FD staff will learn how to sell the product.
Promotes professional development, converting the FD staff in qualified sales people, capable of generating incremental revenues for the hotel.
The Program
The Business Model – A win win Situation!
Our trainings are based strictly on generating incremental revenues; if your hotel does not see an increase on your actual results after our implementation, the training is no cost to you.
How this works:
We implement the program with no initial cost to the hotel.
With our Shared Revenue option, your hotel pays for our training and consultancy by sharing the incremental revenues that are generated as a result of the implementation of the program.
Only the revenues that are made, above what you are currently making, are considered incremental and only those are shared.
Our consultancy is covered by sharing these incremental revenues, at 50/50 for 12 months.
If the hotel does not increase its current Up Sell revenues, then our trainings are free of charge.
What's Included
Four days training for all your front desk staff.
Two one-day, on site follow up sessions every 4 months.
Category and revenue maximize consulting.
Up sell reporting training.
Implementation of Up Sell policies and commission structure.
Testimonials
“Jorge, I am sure you would love to see this graph !
We track Up Selling incremental revenues to Club and Suites, and the effect after your training clearly shows on the hotel RevPar and ADR.”
Edwin VanRooijen, Director of Rooms, InterContinental Buckhead Atlanta
________________________
“Incrementa did an excellent job, providing professional and personalized consulting and training services, that are undoubtedly visible in our up sell results.
You can count on my recommendation of you as a person and the programs you lead”.
Michael Hoeknudsen, Former GM, InterContinental Buenos Aires Regional Director Operations IHG, Venezuela, Colombia, Peru & Ecuador _________________________
“We have a very positive experience with Incrementa in Mexico, and have been working with them for the last 3 years in all our hotels; we have been very pleased with the shared revenue option, since there is no cost to us and we only pay if actual up sell results are increased”
Julien Debarle – VP Operaciones, Grupo Presidente, Hoteles Presidente InterContinental
Our Clients
Trained Hotels
InterContinental Hotels Atlanta
Monterrey México City Guadalajara
San Jose del Cabo Ixtapa Puebla
Puerto Vallarta Merida Cancún Cozumel
San Jose Costa Rica Rio de Janeiro
Sao Paulo Santiago
Buenos Aires
Westin Hotels Westin Lima
Hoteles Libertador
Lima Cuzco
Starwood Luxury Collection
Paracas Tambo del Inka
Crowne Plaza
Monterrey
Holiday Inn Monterrey
Puebla
Fiesta Americana México City - Reforma
Guadalajara Guadalajara Grand
Camino Real México City - Polanco México City - Pedregal México City - Santa Fe
México City - Aeropuerto Guadalajara
Guadalajara Expo Monterrey Tijuana Veracruz
Velas Hotels & Resorts Grand Velas Riviera Maya
Grand Velas Riviera Nayarit Velas Vallarta Casa Velas
Tivoli Hotels
Sao Paulo Mofarrej
Restaurantes Spoleto México City
Contact & References
Contacts: References: Jorge A Bravo Julien Debarle President & Managing Director VP Operations Mexico [email protected] Presidente InterContinental Hotels Michael Hoeknudsen VP Region Andina InterContinental Hotels Francisco Garcia VP Regional IHG Brasil Guillermo Valencia General Manager Presidente InterContinental Mexico City