Hotel Reputation Management Pyramid

Will People Highly Recommend Our Hotel?

Hotel Reputation Management

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No portion of this presentation may be reproduced without the prior written consent of Ann Manion.

Hotel Advantage / Ann Manion ©

Provide hotel marketing groups bandwidth by showing them strategies for developing and managing their greatest asset: their reputation.

Deliver reputation management advisory services on a practical, cost effective project management basis. We’re roll up your sleeves, “hands-on” partners in your business.

Share best practices for balancing traditional marketing and social media.

Reputation Management forthe Hospitality Industry

http://www.hotelreputationmanagement.com

What We DoHotel Advantage helps hotels attract more customers byshowing them how to build a strong online reputation

Highlights


THE HOTEL ADVANTAGE REPUTATION PYRAMIDCOMPONENTS OF BUILDING YOUR ONLINE REPUTATION

#1 -Listen and Respondto Online Guest Reviews

#2 -Build Your Community

#3Upgrade

Your VisualReputation

ROI on Social Media starts at 6

hours a week.


#1 - START BY LISTENINGYOUR STRONG FOUNDATION IN REPUTATION MANAGEMENT

Unfavorable reviews are the primary driver in lost hotel bookings.

You need to know what your guests really think so you can meet unmet needs and wants.

Don’t worry, more than 80 percent of online reviews are favorable.

Brand value is what you do, not what you say. Responding to feedback is critical.

Companies that achieve best in class customer service ratings have the shortest amount of time between learning about customer needs and taking action on that feedback.

Listen and Respond


#2 - ENGAGE IN SOCIAL MEDIASTART TO BUILD YOUR HOTEL’S OWN ONLINE COMMUNITIES & ENGAGE

Social media programs get you more customers and better link-ability to your web site where you capture reservations directly.

Creating your own online content allows you to positively influence your online reputation.

Hotels that have the strongest dialogue with guests have the strongest brand.

The best ideas for service advances and innovations come from the hotel guest. Go where your customers are talking and join the conversation.

Build YourCommunity

Social Media Opens Doorsto New Customer Connections


#3 - MANAGE YOUR ONLINE VISUAL REPUTATIONDEVELOP A LIBRARY OF VIDEO & IMAGES ONLINE THAT ATTRACTS GUESTS

Hotel guests are text weary and increasingly rely on pictures and images to judge your value.

A positive online visual reputation humanizes your hotel and conveys your brand’s “specialness” like no other social media platform.

A picture’s worth a thousand words. What do your online images and videos say about you?

UpgradeYour VisualReputation


Hello, and thank you for your interest in Hotel Advantage.

We advise hotels on how to attract more guests by building a strong online reputation.

Hotel Advantage specializes in blending emerging social media tools with traditional marketing programs. We provide a practical way for General Managers and hotel marketing groups to increase their bandwidth to access reputation management expertise on a project management basis.

Outcomes of our work include higher guest satisfaction ratings, stronger customer loyalty, and rising rankings on travel review sites that attract more guests.

Hospitality companies choose to work with us because they desire a tailored program for building reputation equity in their hotel brand.

To find out ways to advance your online reputation and how we can help your hotel, please contact me directly at [email protected] or by calling 617.531.1672., ext. 701.

HTTP:/WWW/THEHOTELADVANTAGE.COMPHONE 617.531.1672

Ann Manion


This presentation and its contents are the property of Hotel Advantage.

No portion of this presentation may be reproduced without the prior written consent of Ann Manion.

Hotel Reputation Management Pyramid

Business

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