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Hotels & Hospitality Group | January 2017

Hotel Destinations Thailand

Contents

13Contributors

Destinations

05 Bangkok06 Phuket07 Khao Lak08 Koh Samui09 Krabi10 Pattaya11 Hua Hin12 Chiang Mai

05

04Thailand’s Key Destinations

14 Quick Facts

Hotel Destinations Thailand4

2013

26.5 million2014

24.8 million2015

29.9 million2016E

32 million

Chiang Mai

PattayaHua Hin

Phuket

Koh Samui

Khao Lak

Bangkok

Krabi

Thailand’s Key Destinations

Source: Department of Tourism Thailand, Ministry of Tourism and Sports Thailand

INTERNATIONAL VISITOR ARRIVALS

15.9 million2010

19.2 million2011 2013

26.5 million2014

24.8 million22.4 million2012 2015

29.9 million2016

32.6 million

5Hotel Destinations Thailand

Bangkok has performed strongly in its re-emergence against recent local political and global economic challenges to achieve record visitor arrivals. With ongoing infrastructure improvements, and recognition in global tourism rankings, prospects for the Thai capital’s hotel and hospitality sector looks positive. Bangkok offers a mix between cultural charms of Royal palaces and temples, to a modern and vibrant shopping, culinary and night life scene. Its location also serves as a starting point for international visitors to enjoy a colourful city break en-route to the country’s paradise seashores and lush northern regions.

B a n g k o k

NOTABLE HOTEL DEALS

UPCOMING HOTELS

QUICK FACTS

NEW NOTABLE HOTELS

Hotel De’MocPresident Palace Bangkok

Swissotel Nai Lert Park (2017)

Park Hyatt Central Embassy The Bangkok EDITION by Ritz-Carlton

Hyatt Regency Bangkok SukhumvitPremier Inn Sukhumvit Soi 11

ibis Bangkok IMPACT Note: Thailand Hotels refers to Luxury Hotels.Source: STR Global (YTD Nov 2016), Department of Tourism Thailand, Ministry of Tourism and Sports Thailand, JLLADR - Average daily rate, RevPAR - Revenue per available room

248rooms

AVANI Riverside Bangkok Hotel

Bangkok welcomed 19.4 million international visitors in 2015, representing a strong

growth of 24.5% y-o-y, as visitation exceeded the international arrivals

number in 2013 to set a new high for the city. According to the Mastercard Global

Destinations Cities Index, Bangkok is expected to be the most visited city in the

world in 2016, with a 9.8% increase in tourist arrivals as at October 2016 reaching

17.3 million.

Mainland Chinese visitors continue to be the largest source market to Bangkok, followed

by Japan, South Korea, and India. As at October 2016, the fastest growing markets

to Bangkok y-o-y were Mainland China (13.3%), USA (13.1%), India (11.4%) and

the Middle East (11.1%). While Russia has dropped out of the top ten source markets to Bangkok in 2015, YTD October 2016 saw a

pickup in Russian visitor arrivals of 8.6% y-o-y.

In 2016, over 1,952 rooms entered the hotel market. Hotel room supply is expected

to substantially grow in the near future with some 3,000 rooms proposed to

enter the market during 2017. However, we see 45.0% of this future supply being located outside of the Sukhumvit area,

and concentrated in the upscale segment. Notable future openings include the Park

Hyatt Central Embassy, The Bangkok EDITION by Ritz-Carlton, Premier Inn Sukhumvit Soi 11, and ibis Bangkok

IMPACT.

The Thai government plans to further boost visitation to the nation by extending its multiple entry visas for certain visitors, alongside a temporary reduction in visa

charges and waiver of visa fees for foreign visitors from 19 countries. To support further growth in visitor arrivals, both Suvarnabhumi

and Don Mueang airports are undergoing expansions to enable greater flight and

passenger capacities. With ongoing infrastructure improvements to boost both domestic and international connectivity, Bangkok is set to further benefit from

the emergence of new destinations as a regional stop over.

Novotel Sukhumvit 20

240rooms

442rooms

Grande Centre Point Hotel Thonglor

17.3million 1,952rooms 72.9%THB 5,954 THB 4,341

International Visitor Arrivals (YTD Oct 2016)

Number of New Rooms 2016

Occupancy Average Daily Rate (ADR)

Revenue per Available Room (RevPAR)

TOURISM DEMAND SUPPLY OUTLOOK


NEW NOTABLE HOTELSNOTABLE

HOTEL DEALS

UPCOMING HOTELS

QUICK FACTS

Boathouse by MontaraMazi Design Hotel by Kalima Phuket

Rosewood PhuketBest Western Plus The Beachfront

The SIS Resort

P h u k e t

Note: Phuket Hotels refers to Marketwide Hotels.Source: STR Global (YTD Nov 2016), Department of Tourism Thailand, Ministry of Tourism and Sports Thailand, JLLADR - Average daily rate, RevPAR - Revenue per available room

161rooms

Hyatt Place Phuket Patong

The completed expansion of Phuket International Airport increasing capacity

from 7.5 million to 12.5 million passengers per annum, ongoing road improvements

throughout the island, and plans for light rail development, will help alleviate infrastructural bottlenecks in the future.

Already a prominent resort destination, the government’s focus on high value source

markets to Phuket and a recent crackdown on zero-dollar tour groups aims to result in higher spending visitors, supporting

expansion of the island’s hotel and tourism market.

JLL estimates that approximately 1,150 rooms entered the market in 2016. The

total number of rooms in Phuket stands at almost 60,000 as at end-2016. The west

coast (including Patong, Kalim and Kamala) remains the most popular location for new

developments capturing almost 60% of future supply between 2017 and 2019.

Mainland Chinese visitors continue to be the largest source market to Phuket, followed

by Russia, South Korea, and Australia. As at October 2016, the fastest growing markets to Phuket y-o-y were Russia (48.5%), Germany (36.8%), France (30.7%) and South Korea

(30.1%). While Russian tourist arrivals have yet to reach pre-2014 levels, visitation

has demonstrated ongoing recovery as the Russian Rouble continues to stabilise.

Anecdotally, there was a noticeable slowdown in the growth of tourism numbers from

Mainland China towards end-2016 as a result of the government crackdown on zero-dollar

Chinese tour groups.

Phuket welcomed a total of 9.1 million international overnight visitors in 2015,

registering y-o-y growth of 12.5% from 8.1 million the previous year as the country recovered from a challenging 2014. The

impressive growth seen in 2015 was largely due to the increase in Mainland Chinese

arrivals, and Phuket has continued to benefit from this source market in 2016. New retail openings such as King Power, Royal Gems

Pavilion, as well as the much anticipated BluPearl by The Mall Group, in addition to the expansion of Central Festival Phuket,

will add to Phuket’s demand generating power.

Phuket is Thailand’s largest island and one of the most established resort destinations in Southeast Asia. Located in the Andaman Sea, the island’s long history has allowed Phuket to develop a unique cultural charm, while the addition of shopping and wellness experiences makes it a destination for all. These attributes complement its natural heritage of sea, sand and world-renowned diving sites, and have made Phuket a complete tourist destination. Sino-Portuguese architecture casts its spell delighting visitors, while Phuket’s unique hospitality and local charm never fails to impress tourists from all walks of life.

9.1million 1,156rooms 76.2%THB3,621 THB 2,758

International Visitor Arrivals (2015)




Wyndham Grand Phuket

214rooms

187rooms

Lub D Hotel

144rooms

Andakira Crest Tri Trang Resort & Spa Pool Villas



NOTABLE HOTEL DEALS

UPCOMING HOTELS

QUICK FACTS

There were no hotel transactions in 2016.

Bangsak Merlin ResortLa Vela

AVANI Khao Lak

Source: Department of Tourism Thailand, JLL* Based on JLL estimates as at Dec 2016

K h a o L a k

Khao Lak’s tourism market is driven by a strong growth in tourism arrivals. This

strong demand has translated to occupancy improvements as traditional European markets shift from Phuket alongside

increasing arrivals from Australia, Mainland China, and other East Asian countries. Further growth in tourist arrivals can be expected with the expansion of nearby

Phuket International Airport, as well as a surge in chartered flights to both Phuket and Krabi airports. There have also been news of interest in the addition of a new airport in Phang Nga, propelling tourism prospects

if materialised.

Hotel openings in Khao Lak have been limited in 2016, with only a few key notable

openings totalling 264 rooms. However, a significant increase in new openings is expected over the next two years, with a

pipeline of nearly 1,000 rooms concentrated in the upscale segment.

Khao Lak’s top source markets in 2015 (latest data available) were visitors from Germany, Mainland China, Sweden, and

Switzerland, making up 29.7%, 8.0%, 7.2% and 6.7% of international visitors to the destination, respectively. European countries make up the largest source

markets to Khao Lak, however, the fastest growing source market was Mainland China.

Recording an impressive growth rate of 122.9% y-o-y to reach over 53,000 visitors in 2015, this source market is helping to

drive visitation to the destination throughout the year.

Improved destination awareness and greater year-round marketing has led to a

10.6% y-o-y increase in overnight visitation to Khao Lak and Phang Nga in 2015 (latest

data available), reaching almost 670,000 international visitors from just over 600,000

the prior year. Appealing to different source markets continued to provide greater visitation during the traditional

‘Green Season’ in 2016, increasing annual occupancy levels.

Additional

106rooms

Mai Khaolak Beach Resort & Spa

NEW NOTABLE HOTELS

Khao Lak is set along a stretch of Phang Nga’s coastline overlooking the Andaman Sea, only one and a half hour’s scenic drive from Phuket International Airport. The serene beaches emerge from the lush tropical mountainside, making it an ideal destination for those seeking a tropical beach getaway. Secluded, pristine, and private, Khao Lak is popular as both a family and couple’s destination, with hotels and resorts catering to both markets. In addition to its seashore, Khao Lak is home to various tropical waterfalls and national parks, and acts as stop over for the famous Similan Islands National Park.

X10 Khaolak Resort (Soft Opening)

100rooms

668,187 264rooms 65.0%*THB 3,500*

THB 2,275*International Visitor

Arrivals (2015)Number of New Rooms

2016Occupancy Average Daily Rate

(ADR)Revenue per Available Room

(RevPAR)




HOTEL DEALS

UPCOMING HOTELS

QUICK FACTS

37rooms

The Privilege Hotel Ezra Beach Club

395,299 131rooms 77.5%THB 10,621 THB 8,232

Visitor Arrivals* (YTD April 2016)


Occupancy Average Daily Rate(ADR)


Ritz-Carlton Koh Samui COSI Samui ChawengSALA Samui Chaweng

(Formerly Muang Kulaypan Hotel)ibis Styles Samui Chaweng Beach

Elements Boutique Resort & Spa Hideaway Koh Samui

Note: Koh Samui Hotels refers to Marketwide Hotels.* Visitor arrivals include both international and domestic.Source: STR Global (YTD Nov 2016), Department of Civil Aviation Thailand, JLLADR – Average daily rate, RevPAR – Revenue per available room

Koh Samui is the second largest island in Thailand, located a short 70-minute flight from Bangkok. The destination has the reputation as the most pristine island amongst its archipelago in the Gulf of Thailand, with highly acclaimed white sandy beaches, lush tropical gardens and turquoise waters. Populated with renowned resorts and branded villas, Koh Samui is considered one of Asia’s leading luxury resort islands and one of Thailand’s most popular honeymoon locations.

K o h S a m u i

In 2015, the island saw over one million visitor arrivals. As at YTD April 2016 (latest data available), the growth in key source markets has led to a 10.4% increase in visitor arrivals to Koh Samui compared to the same period last year, reaching

approximately 395,000 visitor arrivals. This growth in visitor arrivals (both international

and domestic) to Samui International Airport was in part due to the increase in the daily

flight ceiling from 36 to 50 flights daily, which was announced in December 2014.

Germany remains the top source market to Koh Samui in 2015 (latest data available),

followed by the Eastern European countries and Australia at 13.3%, 10.1%, and 9.1% of total international overnight visitors to Koh Samui, respectively. The fastest growing

source market was Mainland China with a growth rate of 44.7% y-o-y, reaching almost

130,000 visitors in 2015. Mainland China makes up the largest number of visitors arriving through immigration at Samui

International Airport, making Koh Samui their first port of arrival in Thailand.

Hotel openings in Koh Samui have been limited in 2016 with only 131 keys added to the market. However, a significant increase

in new openings is expected over the next three years, with a pipeline of nearly 900 rooms concentrated in the luxury and

upscale segments.

While Germany and the Eastern European countries remain top source markets to Koh Samui, the island has seen growth shifting towards the Asian countries. This is likely to continue as Bangkok Airways launches new routes regionally, especially between Koh Samui and China, namely Chongqing

and Guangzhou. With over 50 flights daily to Surat Thani International Airport, and ferries

running hourly during the day from the mainland to Koh Samui, low cost airlines’ all-in-one travel plans {air travel, bus, and ferry} to Koh Samui are expected to push

regional arrivals up further.

FuramaXclusive Farmers Boutique (Formerly

Farmer’s Boutique Resort)

Additional

29rooms



NOTABLE HOTEL DEALS

UPCOMING HOTELS

QUICK FACTS

NEW NOTABLE HOTELS

1.9million 604rooms 71.6%THB 5,896 THB 4,219



Occupancy Average Daily Rate(ADR)


The ShellseaPimalai Resort & Spa

Banyan Tree HotelAva Sea Resort


Note: Krabi Hotels refers to Upscale and Luxury Hotels.Source: STR Global (YTD Jun 2016), Department of Tourism Thailand, Ministry of Tourism and Sports Thailand, JLLADR - Average daily rate, RevPAR - Revenue per available room

In 2015 (latest data available) Krabi welcomed 1.9 million international overnight

visitors, a y-o-y growth of approximately 5% from 1.8 million international visitors in 2014. This trend of growth has continued

through 2016, benefiting from the increase in arrivals largely driven by the growth of the Mainland China source market, as well as benefiting from well-travelled tourists who

are increasingly looking for new destinations to explore.

Mainland China replaced Sweden as the largest source market to Krabi, and 2015

saw overnight visitors from Mainland China increasing 43.1% y-o-y to over 310,000

visitors. Malaysia followed as the second largest source market to Krabi, accounting

for almost 10% of international tourist arrivals, registering y-o-y growth of 16.7%. Other key source markets include the UK, Germany and France, making up 9.0%, 7.9% and 6.1% of international visitors,

respectively.

2016 saw the addition of 604 rooms to the Krabi market. However, supply additions over the next two years are expected to

be more muted with 818 rooms expected from 2017 through to 2018, with a 47.4%

concentration of future rooms in the upscale segment, followed by the luxury

segment (30.4%). The majority of supply is concentrated in the Ao Nang Area.

Krabi’s hotel market outlook is positive as visitor arrivals are expected to grow further with increasing direct flights to

the coastal town. The capacity of Krabi International Airport is to be expanded

further with an ongoing study for expansion to accommodate five million passengers per year. Sea transportation is also being upgraded with a new marina, Port Takola.

218rooms

Holiday Inn Express Krabi Ao

Nang Beach

Centra by Centara Phu Pano Resort

158rooms

76rooms

Best Western Hula HulaAo Nang

(Formerly Hula Hula Resort & Spa)

Krabi is an emerging international tourist resort destination, located in southern Thailand, and supported by its own international airport and an upcoming marina. The mainland destination benefits from its white sandy coastline, stretching approximately 160 km along the Andaman Sea. Krabi is famous for its breathtaking islands including Koh Phi Phi, Koh Lanta and Koh Hong, all accessible via long-tail or speed boat. Renowned beaches in the resort town include Tub Kaek Beach, Ao Nang Beach and Klong Muang Beach.

K r a b i




HOTEL DEALS

UPCOMING HOTELS

QUICK FACTS

6.7million 1,706 rooms 78.3%THB 3,781 THB2,961


Number of New Rooms2016



Citadines North PattayaCitadines Jomtien Beach Pattaya

Best Western Plus AD Wongamat PattayaHoliday Inn Express Pattaya Central

Eastin Easy Jomtien Pattaya

Sigma Resort Jomtien Pattaya

Pattaya, a former fishing village on the Gulf of Thailand, has evolved to become one of Thailand’s primary tourist destinations, known for its pulsating nightlife, various beach activities and world-famous cabaret shows. Now also host to family attractions including museums, seaside malls and a waterpark, the destination has become popular as a holiday destination for Thais, local expats and tourists alike. Pattaya is easily accessible by car, a 90-minute drive from Bangkok’s Suvarnabhumi International Airport, and a 30-minute drive from U-Tapao Rayong-Pattaya International Airport.

In 2015, Pattaya welcomed more than 6.7 million international overnight visitors (latest data available), recording a 7.4% y-o-y growth. Pattaya’s tourism market experienced a downturn in 2014, due to

political instability and depreciation of the Russian Rouble towards year-end. While international visitors rebounded in 2015, this was driven by the influx of Mainland

Chinese visitors which saw 70.0% growth y-o-y. Despite the decline in Russian

visitation in 2015, the number of Russian visitors to Thailand has picked up at end-

2016.

Pattaya’s proximity to Bangkok makes it a popular weekend destination amongst Thais, with domestic visitors making up

almost a third of overnight visitors to Pattaya. In 2015, Mainland China overtook

Russia as the city’s top source market, comprising 28.7% of total overnight visitors to Pattaya. Russia and South Korea were

the second and third largest source markets, at 8.8% and 7.1% of international visitors, respectively. This is supported by direct flights from China to U-Tapao Rayong-Pattaya International Airport, namely

Nanning and Nanchang.

Pattaya saw significant supply addition in 2016 with over 1,700 rooms added to the market. This will continue in 2017 as over 4,000 keys are expected to be added to the Pattaya market, should all projects

materialise. However, this includes over 3,000 rental pool units with guaranteed

returns from developers. A large portion of future supply is concentrated in Jomtien

(33.4%), followed by Na Jomtien (28.4%). Hotels in the midscale category account for over 60% of the total future supply. International hotel brands continue to

dominate Pattaya’s hotel market.

While the Russian market to Pattaya has yet to rebound to pre-2014 levels, other source markets such as Mainland China have remained strong with further growth expected. The addition of new attractions,

including the renovated CentralPlaza Marina, upcoming Terminal 21 Pattaya and the Ramayana Water Park, are expected to attract more visitors. The outlook remains positive with future infrastructure projects including the expansion of U-Tapao to an

international commercial airport supporting three million passengers per year.

P a t t a y a

282rooms

Centra Maris Resort Jomtien

Mövenpick Siam Hotel Pattaya

260rooms

130rooms

Amari Residences Pattaya

Note: Pattaya Hotels refers to Upscale and Luxury Hotels.Source: STR Global (YTD Jun 2016), Department of Tourism Thailand, Ministry of Tourism and Sports Thailand, JLLADR - Average daily rate, RevPAR - Revenue per available room



NOTABLE HOTEL DEALS

UPCOMING HOTELS

QUICK FACTS

NEW NOTABLE HOTELS

6.2 million 477rooms 70.6%THB 4,657 THB 3,288

Visitor Arrivals* (2015) Number of New Rooms 2016



Note: Hua Hin Hotels refers to Upscale and Luxury Hotels in the Hua Hin and Cha Am area.*Visitor arrivals include both international and domestic. Source: STR Global (YTD Jun 2016), Department of Tourism Thailand, JLLADR - Average daily rate, RevPAR - Revenue per available room

Best Western Plus AD Hua Hin Lake & Resort

Ananda Hua Hin Resort & Spa by Compass Hospitality

Hua Hin is one of Thailand’s original holiday destinations, favoured by King Rama VII as the ideal summer getaway from Bangkok since the early 1920s. Located 200 km, or two and a half hours’ drive from Bangkok, its upmarket and family friendly hotels and resorts along a 6 km stretch of beach, make Hua Hin one of the most popular getaway destinations from Bangkok. Amongst its attractions are six world class golf courses which draw both Thai and international visitors to the area. The Hua Hin market stretches beyond its geographical area to also include Cha Am, a beach area within half an hour’s drive from Hua Hin city centre.

Hua Hin and Cha Am welcomed 6.2 million visitors in total during 2015. Its tourism

market attracts a high portion of domestic visitors, seeing almost five million domestic overnight arrivals in 2015, accounting for approximately 80% of its market. While

Hua Hin continues to attract Thai visitors, generating a CAGR of 12.7% from 2010-2015, the seaside getaway has also been charming international travellers, seeing a

CAGR of 14.3% over the same period, albeit from a lower base.

International visitors from the UK, Germany, and Denmark continually feature as key

source markets, making up 12.1%, 10.9%, and 8.7% of international visitors in 2015, respectively. Despite Mainland China not

being in the top five source markets, it saw the highest growth in visitor arrivals,

registering a growth of 24.6% y-o-y in 2015. This trend is expected to continue in

the future.

The Hua Hin and Cha Am market saw 477 rooms added in 2016, and 2017 is

expected to bring to market a much larger supply addition of 1,361 rooms if all projects materialise. While 2016 saw the addition of luxury and upscale properties, the majority

of future supply is concentrated in the midscale segment (63.2%), followed by the

upscale segment (36.8%).

The outlook for Hua Hin remains positive, despite being affected by the bombing

in August 2016, the effect has proven to be short-lived. In terms of visitor arrivals growth, Hua Hin is expected to remain

popular with the domestic and its European source markets. Hua Hin has been seeing growth in arrivals from Asian countries in

addition to Mainland China, namely, Japan, South Korea and Hong Kong, attracted by its many famous golf courses. To improve accessibility, the Thai government recently

launched a trial run of ferry crossings across the Gulf of Thailand between Hua Hin

and Pattaya.

H u a H i n

Additional

103rooms

Hua Hin Marriott Resort & Spa (Renovated)

118rooms

Radisson Blu Resort Hua Hin





HOTEL DEALS

UPCOMING HOTELS

QUICK FACTS

Note: Chiang Mai Hotels refers to Upscale and Luxury Hotels.Source: STR Global (YTD June 2016), Department of Tourism Thailand, Ministry of Tourism and Sports Thailand, JLLADR - Average daily rate, RevPAR - Revenue per available room

U NimmanX2 Chiang Mai Riverside Hotel

Rimkok Resort Hotel Chiang Rai

44rooms

Anantara Vacation Club

Chiang Mai, or ‘New City’ in Thai, was founded in 1296 as the capital of the ancient Lanna Kingdom and was the largest and most culturally significant city in Northern Thailand. Today, Chiang Mai is the education, economic, and business hub of northern Thailand. It is known for its spectacular mountain-top scenic views, rich culture, and a magnitude of cafés, restaurants and bars. Chiang Mai charms visitors with its relaxed way of life, the hospitality of the hill tribes, and the nearby adventure activities such as trekking and rafting. Located on a plain at an elevation of 316 meters, and surrounded by mountains and lush countryside, it has a cosmopolitan air and a significant expat population, factors which have led many from Bangkok to settle permanently in this ‘Rose of the North’.

Since 2010, Chiang Mai has continuously registered impressive growth in international

visitor arrivals with a five-year CAGR of 11.8% from 2010-2015. In 2014, while other destinations in Thailand suffered from the political unrest, Chiang Mai registered an

11.3% growth in international visitor arrivals y-o-y as tourists shifted away from Bangkok.

In 2015 (latest data available) Chiang Mai welcomed almost 2.6 million international visitors, registering a y-o-y growth of over 9%. This trend has continued in 2016 as Chiang Mai benefited from the increase

in arrivals strongly driven by the growth of Mainland China as a key source market.

In 2015, Chiang Mai’s top source market was Mainland China, with over 560,000

visitors, accounting for over 20% of overall international visitors and achieved an

impressive growth of over 34.8% y-o-y. The other top source markets include Japan

(8.0%), United States (6.5%), France (6.2%), UK (6.1%), Australia (5.5%) and

Germany (5.0%).

Small and medium unbranded, independent, and boutique hotels dominate the city’s

existing hotel supply. Supply remained fairly stable in 2016 with only 164 notable key

additions. Future supply will be concentrated in Nimmanhemin (40.9%), and primarily

positioned in the upscale segment (83.3%). Scheduled hotel openings in 2017 include the 147-key U Nimman Chiang Mai, the full

opening of the 120-key Portofino Resort and Spa Chiang Mai (78 keys opened in 2016

with 44 keys expected in 2017), and the 30-key X2 Chiang Mai Riverside Hotel.

Recognised by Travel+Leisure as the best city to visit in Asia, outlook for Chiang Mai is positive, with the robust growth of the recent

years expected to be maintained in light of continuing demand. Over the long-term

Chiang Mai, known as a health and wellness destination, will benefit from this growing

global trend. Chiang Mai and neighbouring Chiang Rai’s Golden Triangle area are

recognised as a single tourism market. With Chiang Rai’s emergence as a destination, the area will benefit from further tourism

development.

C h i a n g M a i

2.6 million 164 rooms 75.0%THB 4,979 THB 3,736





North Hill City Resort

42rooms

78rooms

Portofino Resort & Spa Chiang Mai(Soft Opening)


C O N T R I B U T O R S

Scott HetheringtonChief Executive Officer [email protected]

Mike Batchelor Managing Director Investment Sales, [email protected]

Front cover Phi Phi Island in Krabi, Thailand

About JLL Hotels & Hospitality Group JLL’s Hotels & Hospitality Group has completed more transactions than any other hotels and hospitality real estate advisor over the last five years, totalling more than $68 billion worldwide. Between negotiating the world’s most extraordinary, enticing, and profitable property deals, the group’s 350-strong global team also closed more than 4,400 advisory, valuation and asset management assignments. Investors worldwide turn to JLL to shape their strategies, tailor their portfolios and maximise the value of their assets. We are recognised as the global leader in real estate services across hospitality properties of all shapes and sizes. Our expert advice is backed by industry-leading research. We apply our broad spectrum of hotel valuation, brokerage, asset management and consultancy services through every phase of the hotel lifecycle. We have helped more hotel investors, owners and operators achieve high returns on their assets than any other real estate advisor in the world. Whether you are looking for a hotel or you’re ready to sell, we’ll use our capital markets expertise, hospitality industry knowledge and global relationships to put the right parties together and execute a bespoke deal that exceeds your objectives.

To find out more, talk to JLL. www.jll.com/hospitality

Karan KhanijouSenior Vice PresidentInvestment Sales, [email protected]

Frank SorgiovanniHead of ResearchAsia [email protected]

Chakkrit Paul Chakrabandhu Na AyudhyaSenior Vice PresidentInvestment Sales, [email protected]

Jonathan Ottevaere Senior Vice PresidentStrategic Advisory, [email protected]

Nutchayuda TephabutrSenior AnalystStrategic Advisory, [email protected]


1 Visitor arrivals include both international and domestic.2Based on JLL estimates as at December 2016

International Visitor Arrivals

Number of New Rooms


Revenue perAvailable Room

(RevPAR)

BANGKOK 17.3 million (YTD October 2016)

1,952 rooms 72.9%(YTD November 2016)

THB 5,954(YTD November 2016)

THB 4,341(YTD November 2016)

PHUKET 9.1 million(2015)

1,156 rooms 76.2% (YTD November 2016)

THB 3,621 (YTD November 2016)

THB 2,758 (YTD November 2016)

KHAO LAK 668,187 (2015) (Phang Nga)

264 rooms 65.0%2 THB 3,5002 THB 2,2752

KOH SAMUI 395,2991

(YTD April 2016)131 rooms 77.5%

(YTD November 2016)THB 10,621

(YTD November 2016)THB 8,232

(YTD November 2016)

KRABI 1.9 million (2015)

604 rooms 71.6% (YTD June 2016)

THB 5,896 (YTD June 2016)

THB 4,219(YTD June 2016)

PATTAYA 6.7 million (2015)

1,706 rooms 78.3% (YTD June 2016)



HUA HIN 6.2 million1 (2015)

477 rooms 70.6%(YTD June 2016)



CHIANG MAI 2.6 million (2015)

164 rooms 75.0%(YTD June 2016)

THB 4,979(YTD June 2016)


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