AGENCYCREDENTIALS

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aboutagency•  7yearsofPRexper@seonUkrainianmarket•  20specialistsontheAgencyteam•  Over200successfulprojects•  60Brandsmanagedwithintheagency•  BasecampandHighriseusedtomanageprojectsandregulate@meefficiencywithintheAgency

•  FirstPRAgencytobecomeamemberoftheUNGlobalCompact•  Over 15 Social Projects implemented for Clients: Sun InBev Ukraine, JTI,TetraPakUkraine,Let'sdoitUkraine

•  Exper@se in digital PR and constant collabora@on with colleagues fromHoshvadigital

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awards

———————2011———————• PRAVDAAwards:Bronzeprizefor“MostEffec@veSolu@ons”

———————2010———————

• PRAVDAAwards:Goldprizefor“MostEffec@veSolu@ons”• PRAVDAAwards:Bronzeprizefor“MostEffec@veSolu@ons”

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partners:mslgroup•  InOctober2012, theAgencybecametheaffiliateofMSLGROUP inUkrainethatgivesusaccesstotheworld'sbestcasesandprac@cesinallPRareas

•  TheNetworkhasover85officesin22countries.It’sworthmen@oningsomeglobalclients:Ci@bank,Nestle,P&G,Huawei,Microsob,PayPaletc.

•  MSLGROUP specializes on Public Rela@ons, Financial Communica@ons,Reputa@onManagementandSocialMediaMarke@ng

•  MSLGROUP is one of the five biggest global PR Networks and the part ofPublicisGroupeCommunica@onHolding

•  MSLGROUPistheReputa@on,PublicRela@onsandEventnetworkofPublicisGroupe.IthasheadquartersinParis

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Event management Sponsorship

AgencyServices

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•  Strategicandtac@calPRcampaigns•  Mediarela@ons(bothproac@veandreac@ve)

•  Genera@onofcrea@venews•  Brandbuilding•  Digitalcommunica@ons• Webdesignandmanagement

•  Reputa@onmanagement•  Corporatesocialresponsibility•  Crisis/issuemanagement•  Experien@alPR•  Cause‐relatedmarke@ng•  Communica@onaudit•  DigitalPR

AGENCYTEAM

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teamprofile:oksanahoshvaWork•  HOSHVADigitalLLC:Owner,CEO•  HOSHVAPRLLC:Owner,CEO •  KEYCommunica@ons:SeniorPRmanager(2003–2005)•  M1MusicTVChannel:PRdirector(2002–2003)

Educa@on•  Execu@veMBA+andDigitalMarke@ngprogram.IEBusinessSchool,Spain.Expectedgradua@ondate–2014,July.

•  CIM/CAMDiplomainDigitalMarke@ngprogram.LondonSchoolofMarke@ng.Expectedgradua@ondate–2013,December.

•  Masters‐level Diploma in Public Rela@ons program. Overall grade –Merit.CharteredIns@tuteofPublicRela@ons,London.

•  Graduated SumaCumLaude in the top5%of the classwith aBachelorofBusiness Administra@on degree. Cumula@ve GPA: 3.88 (based on the 4.0gradingscale).Interna@onalChris@anUniversity,Kyiv,Ukraine

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teamprofile:oksanahoshvaProfessionalaffilia@onsandawards• MemberoftheCharteredIns@tuteofMarke@ng,London,UK.•  BoardMemberoftheUkrainianAssocia@onofPublicRela@ons(2008–present);Headofthe‘UAPRforStudents’Commioee(2008–2012);HeadoftheDigitalPRCommioee(2012–present);coordinatorofthe‘PRDirectorsClub’project

•  Developedandcarriedoutaresearchproject‘TheroleofthesocialmediaincorporatePRprac@ceusingtheUkrainiancontextasacasestudy’.AvailableatSlideshareandpresentedduringEuropeanPRCongressinKyiv(2011,October)

•  Created and hosted First Ukrainian PR Podcast. Received UAPR’s ‘PRAVDAAwards’recogni@onforitin2010

•  Jury member of: Kyiv Interna@onal Adver@sement Fes@val (2013), UAPR’s‘PRAVDAAwards’compe@@on(2011),‘ZolotoyPROpeller’(2009–2011)

•  Featured speaker at the Marke@ng Directors’ Forum (2012), Marke@ngRevolu@onConference(2012)andothers

•  Editor’s choice at ‘35 under 35’ special edi@on ofMarke&ng Media Reviewmagazine(March,2013)

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teamprofile:team1

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KeyPerson:OksanaVygovskaEduca@on:TarasShevchenkoNa@onalUniversityofKyivExperience:morethan10yearsinPR

sector Specializa@on&services

• Industrial• IT(corporatedirec@on)• Retail

• CorporateandbrandPR• Events• MediaRela@ons• Presscentre• CSR

CLIENTS:•3M•DeNovo•Watsons•Regus•Life•PROMENADACENTER•Bella‐Trade•Colgate

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teamprofile:team2

KeyPerson:SabinaAblyaevaEduca@on:TauridaNa@onalUniversityExperience:morethan5yearsininterna@onalPRagencies

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sector Specializa@on&services

• FMCG• IT(consumer)

• CorporateandbrandPR• Mediaaudit• CSR• Presscentre

CLIENTS:•TetraPak•Danone•Obolon•Microsob,•Intel•Amstor•MediaGroupUkraine

clients&CASESTUDIES

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clients2013

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Brandcommunica@ons:OtbornoyeGoals•  To present a new product for media aber launchcampaign

•  Toholdaninteres@ng,informa@veevent•  ToInvolvejournalistsintopresenta@onDecisions•  Touseacrea@veformatofspeed‐milking•  To create 5 presenta@on tables: Milk Sommelier,Creamy Barista, Gastro Corner, Informa@on Centre,Laboratory

•  To divide journalists into groups and circulate themthroughtables,switchingevery15minutes

•  To involve opinion leaders as experts (AuroraOhorodnyk)

•  To involve journalists into ac@vi@es to show uniqueproduct features (to learn laoe art, cook dairybreakfastsetc.)

Results•  26journalistsaoendedtheevent•  Leoersofgra@tudefromjournalists•  Preliminarymediaexposure:45–50 13

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Goals•  Toturnstudents’minds to theproblemofexcessiveandirresponsiblebeer‐drinking

•  To inform about generally accepted rules of beerconsump@on

•  To aoract young leaders for forming responsibleautudetobeer‐drinking

Decisions•  To create funny comics about problems thataccompanyirresponsiblebeerconsump@on

•  To hold an event using original format andextraordinaryideaof‘ComicsIn24Hours’

•  To involve opinion leaders, student audiences andprofessional illustrators, inductSMMcoverageof thewholecomicscrea@on’process

Results•  AoainedinvolvementofFacebookPagefans:+371%•  FacebookCommunitygrowthdynamics:+357%•  Facebookcoverage:800000(2ndwaveofcampaign);•  Opinion leaders involvement into campaign asvolunteers:24people 14

CSRProjectforObolonResponsibleBeerConsump@on

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Aims•  To posi@on companies ‐ Sun InBev Ukraine, JTI,OTP Bank ‐ as experts and aorac@ve employersforstudents

Decisions•  Todevelopaneventconcept–‘EmployersvsStudents’debates–averbalduelbetweenteamofstudentsandteamofemployersResults•  Duringthreerounds,representa@vesofSunInBevUkraine,JTI,OTPBank,andmembersofthe youth AIESEC and EYP‐Ukraine organiza@onswith the assistance of independent expertsdiscussed students’ expecta@ons fromemployersandviceversa

•  EventwascoveredinNewMedia,inpar@cular,therewascreatedandregularlyupdatedblogoftheprojectthatconductedMediaRela@ons

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EmployerBrandDevelopment

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Goals•  Toformandconsolidateanassocia@onof“MicrosobOffice2010=produc@vity”,“MicrosobOffice2010givessuccessandstabilityinSMBopera@on”

•  TodeliveramessageofCloudsolu@onsprospectsDecisions•  ToformcasesofsuccessfulexperienceofITsolu@onsusage,basedonresearchresults•  Topitchtargetmedia•  Toexperimentwitharepresenta@veorganiza@onforITprac@cessolu@onsinSMB

Results•  Mediapitchingresult:21detailedmaterialswithhighlightsontheallkeymessages•  Experimentresult:4materials(allthekeymessagesreported)•  Pitchingandinterviewresult:2interviews

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ConsumerPRforMicrosob,CampaignforSMB

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Goals•  Buildawarenessandposi@velyengagedautudetoBudasasymboloftheglobalbrand’scommitmenttofootballallaroundtheworld

•  Differen@ateBudfromotherbeerbrandsinfootballfield•  Throwaneventformediaandfootballfansinordertopresent2014FIFAWorldCupWinner’sTrophyinUkraine

Decisions•  Toconducteventofna@onalimportance(topresent2014FIFAWorldCupWinnersTrophy)

•  ToaoractfirstpersonsofUkrainianfootballtotheevent•  Topresent2014FIFAWorldCupWinner’sTrophytofootballfans

Results•  43journalistsatevent•  152publica@ons–totalamount•  Nearly10000UkrainianfootballfanscametohavealookattheTrophybetween2p.m.and8p.m.onApril,18th

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Brandcommunica@ons:BUDFIFA2014

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CSR,consumer&corporatePRforTetraPakGoals•  Tosupportpresscentre•  Todevelopreputa@onaoributes•  Tosupportmarke@ngandCSRprojectsScopeofwork•  Presscentre24/7support (nearly800materialsperyear,10interviewsand30comments)

•  Strategydevelopmentandimplementa@onofallthe reputa@on aoributes (more than 10 eventsperyear)

•  CSRprogramdevelopmentandimplementa@on:Environmental Care (more than 7 events peryear)

•  Strategydevelopmentofdairycategoryevolving

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DigitalPR,ModernEduca@on

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Scopeofwork•  TodevelopCommunica@onStrategyindigitalmediaon‘Moderneduca@on’SCMproject•  To develop the concept of a website onhighereduca@on—BestUniversi@es•  Website account management for BestUniversi@es in Social Media (Facebook andVkontakte), as well as mini ac@vi@es and liveworkshops•  Project prac@cal workshops for students ofUkrainianuniversi@es—FormulaS •  Workwithprojectsambassadors

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Scopeofwork•  Aworkingconceptforsocialmedia•  Concept and construc@on of Dynamic Museumwebsite

•  OfficialFacebookaccount:pos@ngandpromo@on•  Conductac@vi@esanddevelopCampaigncontent—‘LeipzigReadsUkraine’

•  Digital campaign for formal presenta@on of theUkrainiandelega@onattheLeipzigBookFair

•  Networkwithpartners,includingGoogleUkraine

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DigitalPRforRinatAkhmetovFounda@onforDevelopmentofUkraine

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TrainingsforMcDonaldsandsirotstvy.netContent•  Principlesofmarke@nginsocialmedіa•  Communica@on strategies within digitalmedia

•  Social Media Marke@ng for ‘Family care’direc@on of Rinat Akhmetov Founda@on forDevelopmentofUkraine

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Reputa@on,MediaAuditsandStrategiesScopeofwork•  ToconductpresenceanalysisofMediaGroupUkraine in informa@on field, compare withcompe@tors

•  Todeterminethepropor@onofmain‘voices’ofmediaplayers

•  TodeterminethenatureoftheGroup'sassetspercep@on

•  Toanalyzepressservicesofassets•  To provide recommenda@ons to improvepress serviceswork in construc@on of powerassetsoftheGroup

•  To develop a strategy of loyalty formingprograms(Comfy)

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ConsumerPR,ColgateOralHealthMonthGoals• TocreateaPRProgramandaMediaRela@onsstrategy• Toinvolveleadingden@stsandcelebri@esintotheProject

Decisions• Specialprojectswithmassmedia,pressconferencewiththeHeadDen@stoftheMinistryofHealthofUkraine• Anopenclassfrom‘Liceum100Podil’studentsformediaandcelebri@es• ‘HealthySmileAlphabet’conceptdevelopmentandcrea@onincoopera@onwithTvoyMalyshmagazine

Results• Over40publica@onsinwomen’sandgeneralmediaandTV

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Agency‐ClientCoopera@on

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WORKINGPRINCIPLESInefficientprocessesop@miza@on

•  Minimumclientinvolvementinrou@ne/dailywork•  Minimumclientinvolvementintac@calpartoftheProject

IMPLEMENTATION• SystemworkwiththeClientinvolvedonlyatthestartoftheProject,andtheirinvolvementinitsrealiza@onisminimized• Jointbrainstorms(Agencypreparesdrabideas)• TeamworkatthestartoftheProject• Quarterlymee@ngstounderstandClient’sbusinessobjec@vesandtargets

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RATESRatesperhour,UAH,excludingVAT

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Сonsultant 1800

ClientServiceDirector 1200

GroupAccountDirector 800

SeniorAccountManager 600

AccountManager 400

Copywriter 300

AccountExecu@ve 200

Assistant 100

Let’sgostraighttobusiness

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