EURO RSCG RUSSIA CREDENTIALS

_ Euro RSCG Russia enters in a worldwide advertising network “Euro RSCG Worldwide”

_ The network “Euro RSCG Worldwide” develops integrated solutions to global, regional and local clients with the help of the following tools: _ Advertising_ Marketing Services_ Corporate communications_ Interactive solutions

_ PR_ Trade marketing_ Sales and consumer promotions_ Databases and direct marketing

About Euro RSCG Russia

233 offices

75 countries

Around the world

2009 – The European Communications Group of the Year

Advertising Age gave to the network a title “World’s Largest Advertising Network” for the third time in a row

The Digital Agency “Euro RSCG 4D”

The Creative Agency “Euro RSCG”

The PR Agency “Euro RSCG PR”

The Pharma Marketing Agency “Euro RSCG Life”

Full support of HAVAS Media agencies (MPG-Russia and Arena) and other business

units of ADV Group

_ Euro RSCG Russia operates in the Russian market since 2003._ More than 80 colleagues _ Since 2009 Euro RSCG and ADV Group are strategic partners in Russia

Euro RSCG Russia Structure

_ Euro RSCG PR is a part of the integrated group Euro RSCG Russia that provides PR & Corporate Communications services to Russian and foreign companies

_ The division was launched in the Russian market in 2009

_ Our advantages are:_Synergy with Euro RSCG Worldwide PR divisions _Synergy with creative & digital divisions of the group, including research, strategic consulting, design and production

_Expertise in different business categories (B2B, B2C, FMCG)_ Know-how PR technologies_ In-house development of the full range of PR services, including strategic planning, monitoring & analytics

About Euro RSCG PR

Synergy with Euro RSCG PR Worldwide

About Euro RSCG Worldwide PR

_Headquartered in Paris with a strong established network across 49 agencies in 29 countries

_Extensive experience in creating and managing PR programs for a wide range of clients of all sizes globally

_Best Corporate Communications Agency in Europe (Holmes Report)

_Ranked #1 in France and Israel, top 3 in Poland, top 5 in Germany, Finland and The Netherlands, and the only specialized corporate communications agency in the Middle East

_In the UK, winner of the Campaign of the Year 2007/08 (PR Week) and voted PR Firm of the Year 2008 (Hedgefund Journal Awards)

_Winner of Best Communication Case in France and Benelux (European Excellence Awards 2008)

Laurent HabibEuro RSCG WW PR CEO

Our Capabilities

Sydney, Canberra, Melbourne, Australia; Shanghai, China; Bangalore, Mumbai, New Delhi, India; Manila, Philippines

Asia Pacific:

Tel Aviv, Israel; Beirut, Lebanon; Dubai, U.A.E.

Middle East:

Prague, Czech Republic; Helsinki, Finland; Paris, France; Düsseldorf, Frankfurt, Hamburg, Germany; Milan, Rome, Italy; Rotterdam, Netherlands; Denmark, Sweden, The Nordics; Warsaw, Poland; Madrid, Barcelona, Spain; London, Edinburgh, Manchester, U.K.

Europe:New York, San Francisco, Los Angeles, Pittsburgh, USA

North America:

Global Coverage of Euro RSCG WW PR

Mexico City, Mexico; Lima, Peru; Panama, Panama; Buenos Aires, Argentina; Caracas, Venezuela; Bogotá, Colombia; Montevideo, Uruguay; Quito, Ecuador; La Paz, Bolivia; Brasilia, Sao Paulo, Rio de Janeiro, Brazil; Santiago, Chile

LATAM:

1,500 pr & corporate experts. 29 countries. 49 offices.

Top 10 Global Network

Source: The Holmes Group, July 2007

Key Clients of the Network

Recognized Talents

_2008 European Consultancy of the Year_2008 Baltic Region Award (Volvo C30 Launch in Poland)_2008 Best Communication Case France (INPES)_2008 Best Communication Case Benelux (World Whisky Index)_2007 Financial Consultancy of the Year_2007 Best Campaign of the Year – Grand Prix_2007 Best Corporate & Business Campaign_2007 Best Financial Communications Campaign (Mittal Steel bid for

Arcelor)_2007 Best European PR program (Mittal Steel bid for Arcelor)_2007 European Communications Awards for best M&A

communications in Europe_2006 Best European Financial Communications Campaign_2006 Benelux Consultancy of the Year_2006 Financial Consultancy of the Year (AMO network)

Source: Sabre Awards/Holmes Report, 2006- 2008 & European Excellence Awards 2008

And Recognized Thought Leadership

_Brands in Recession (2008)

_Role of Corporations in Today’s Society (2007)

_Opinion Leaders – The new generation of corporate, finance, media and influencers (2006)

_E-influence (2006)

_Corporation in Crisis and the Media – The Misunderstanding (2005)

_The Common Values of Europeans (2005)

_Opinion Leaders – The Society of Mistrust (2004-2005)

What can Euro RSCG PR do for you?

Darya is a very experienced PR professional with deep theoretical knowledge she got in Moscow State University of International Relations (MGIMO University), Faculty of International Journalism, Public Relations and successful implementation of that theory during last 5 years in well-known international companies being responsible not only PR projects but strategic consulting projects as well. Darya has a great energy and attention to keep eye on each single detail in daily projects and ability to see perspectives and long-term strategy

Since March 2009 – Euro RSCG PR, PR Manager, Client: Peugeot

2007-2009 – Colliers International (a leading real estate consultancy), Project Manager (corporate brand, HORUS Capital, MIRAX Group, Capital Group etc)

2005-2007 – Strategic consultant, AGA Management (IES-Holding, Renaissance Insurance etc)

Darya Belunskaya, PR manager

Ilya has analytical mind-set which along with his previous work experience at research projects helps him in his daily responsibilities, such as: PR campaigns analysis, planning and preparation of analytic reports. In parallel Ilya is a very talented communications expert. He easily installs and supports relations with persons that helps him to build large database of media representatives of all segments

Since April 2009 – Euro RSCG Russia, PR Manager

Client: Peugeot

2008-2009 – Public Promotions, PR Manager (Bally, ENEL, Furla, H&M, Santoni)

2007-2008 – SU Higher School of Economics, Junior research fellow

2004-2008 – Publishing house Planet five continents, researcher and correspondent

Ilya Baryshev, PR manager

PR Cycle

Internal & External PR Audit

Our Services

PR Strategy & Tactics Development

Work with Media

Events’ OrganizationMarketing &

PR Materials

Development

Work with Opinion Leaders

Media Monitoring

Analytics

Case Study: PR services provided to Peugeot Russia

Internal & External PR Audit

_ Before starting a project we review the current PR situation of the company, including its presence in mass media, correspondence of PR work to the brand’s positioning & to the company’s strategic goals, and the competitive environment

PR Strategy & Tactics Development

_ The results of PR audit help us to provide the client with efficient and detailed communications strategy and PR plan

Work with Media

_ As work with media is the key PR activity, we are concentrated on being in close day-to-day contact with the journalists, providing them with information and comments, initializing articles and interviews

Events’ Organization: 308 CC Launch

_ Press breakfast_ 44 journalists (TV, radio, lifestyle & specialized publications, on-line

media)_ 2 video interviews, 3 issues on radio, 38 publications

308 CC Launch: LCI Reportage

http://tf1.lci.fr/infos/economie/entreprises/0,,4401949,00-l-auto-bleu-blanc-rouge-tient-la-route-en-russie-.html

308 CC Launch: LCI Reportage

http://tf1.lci.fr/infos/economie/entreprises/0,,4401949,00-l-auto-bleu-blanc-rouge-tient-la-route-en-russie-.html

Events’ Organization: Press Conference

_ Press conference dedicated to changes in Peugeot Russia top management_ 40 journalists (TV, radio, business & specialized publications, on-line

media)_ 2 video interviews, 3 issues on radio, 3 interviews for top business titles

(Vedomosti, Interfax, Reuters), 4 interviews for specialized media

Marketing & PR Materials Development

_ Experience of PR team and synergy with other Euro RSCG Russia divisions allow us to develop all the marketing & PR materials in-house

Work with Opinion Leaders

_ Opinion leader’s point of view is a very efficient tool to influence the target audience. That’s why we work with celebrities, known bloggers and other opinion leaders in order to engineer buzz around the client’s brand

Media Monitoring

_ Daily media monitoring along with follow-up help us to immediately see the effect of our activity and to update it if needed

Analytics

_ Analysis of PR index provides us with ongoing information on the efficiency of the implemented tactics. Competitors’ activity analysis helps to better understand the current situation and to find the best PR solutions for the client’s business development

Thank you for your attention!