Hollywood Fringe F&B Sponsorship Packet 2013

7/29/2019 Hollywood Fringe F&B Sponsorship Packet 2013

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Partnership Opportunities 2013

The Hollywood Fringe Festival returns in 2013 to turn aspotlight on performing artists in the media capital of the world.

Best Upstart Theatre Festival --LA Weekly, Best Of 2012 Issue


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www.hollywoodfringe.org

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What Is The Hollywood Fringe Festival?The Hollywood Fringe Festival is an annual, open-access event cel-

ebrating freedom of expression and collaboration in the performingarts community. Each June during the Hollywood Fringe, the arts in-ltrate the Hollywood neighborhood: Fully equipped theaters, parks,clubs, churches, restaurants and other unexpected places either hostor provide services for hundreds of productions by local, national,and international arts companies and independent performers. June2013 will mark the fourth year of the festival.

The Hollywood Fringe was immediately embraced by the localarts community during its inaugural festival in 2010. A registered501(c)(3) non-prot, the organization quickly became known formeeting the needs of local artists by providing a networking oppor-

tunity for dozens of theater companies otherwise made disparate bydistance. This success was reected by local media: The festival was called an artful feast by the LA Times,a roaring success by Backstage, and a triumph by LA Weekly during its rst year.

Participation in the Hollywood Fringe is completely open and uncensored, which has only intensied the eventspopularity. First, this free-for-all approach underlines the festivals mission to be a platform for artists instead ofa self-serving curative body. By opening the gates to anyone with a vision, the festival is able to exhibit the mostdiverse and cutting-edge points-of-view the world has to offer. Additionally, by creating an environment whereartists must self-produce their work, the Fringe motivates its participants to cultivate a spirit of entrepreneurial-ism in the arts. Put another way, LA Weeklys Steven Leigh Morris has said that the Hollywood Fringe is thepurest program we have that embodies the open market of ideas and entertainments.

It is now a regular occurrence each June for thousands of patrons and artists to converge in Hollywood to seewhat new works are about to break out. With over 25,000 tickets sold in 2012 (a 25% increase over 2011)and $200,000 going back to artists and venues, the Hollywood Fringe has not only become one of the largestuncensored arts festivals in the United States, but also an integral part of the Los Angeles arts scene.

Its difcult to put into words what makes the Hollywood Fringe so special. Many say it is the festivals mission.Others point to the events young, passionate community. Perhaps a Los Angeles Times reporter stated it best:My Hollywood Fringe Festival experience allowed me to become immersed in a community of talented andkind individuals, sharing in a love for the arts as well as life that went well beyond the stage.

By helping small companies and solo performers to produce and promote their shows, and by providing anetwork that puts artists in touch with one another, the Fringe seeks to advance the goals of its website mission

statement: See Shows. Make Friends. Have Fun. --Los Angeles Times


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Why Partner With The HFF?

Promotional Impressions/Media Coverage

The Hollywood Fringe has an expansive mission that seeks to champion underground artists, challenge the limits

of established performers and spur growth in the local community. The festival has become a rallying point forartists and provides a critical mass of audience that is young, outgoing and energetic.

The Hollywood Fringes business model relieves the organization from depending on outside sources offunding to survive, but the organization relies on its partnerships to sustain growth. If your business is interestedin expanding programming for developing artists, extending cultural opportunities for local patrons or exposingyour brand to a youthful and vibrant community, there are advantages to partnering and collaborating with thisyoung organization.

Seats SoldYour brand will connect with:

25,000+ patrons700,000+ page views

5,200+ email subscribers

4,500+ facebook users

2,500+ twitter followers

Audience Age Breakdown

53% Female -- 47% Male

After only three years, the Hollywood Fringe Festival has proven

it can bring an increasingly large and diverse community into onesquare mile of Hollywood every June. This outgoing Fringe communi-ty spends tens of thousands of dollars in Hollywood and its surround-ing areas. In this way, the festival serves as a boon to local venues,retail stores, restaurants, and other local businesses. Some of themost successful locations have earned tens of thousands of dollarsdirectly from their participation in the Fringe.

The patrons and participants of the festival have shown a loyalty tothe Fringe that impresses, continuing to search for and cultivate theFringe spirit all year long. By partnering with us, your companysbrand would be xed in the minds of our audience. As the Fringe is a501(c)(3) non-prot, your cash sponsorship is fully tax-deductible.

With steady upward growth in performances, audience, ticket salesand media coverage, the Hollywood Fringe is poised for another hugesuccess in 2013. Join the Fringe movement!

Broadcast: 1 million+

Print: 750,000+

Online: 9.5 million +

Facebook: 1.8 million+

10,000+ Tweets

A triumph...

--LA Weekly


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Food & Beverage Sponsorship

Fringe Central Station has always served as the main hub for Fringe social activity and in 2012 over 11,000patrons joined us at Bryans Bar, and thats only those who ordered drinks. As a sponsor on any level, you willenjoy high-prole brand placement and major exposure of your company to thousands of arts lovers from acrossLos Angeles and around the world. We want you to be just as much a part of the Fringe as the artists them-selves, and by becoming a sponsor, you will also have the chance to receive VIP treatment at Fringe CentralStation/Bryans Bar, VIP tickets to Fringe-run events, and much more!

The best way to gain visibility for your brand at Bryans Bar is to sponsor one or more nights of our festivities.Every night at Fringe Central Station is a distinct affair and we will work with you to pair your brand with theevening you sponsor. Our staff includes much-lauded mixologists who have devised specialty cocktails for thediverse events at Fringe. Our specialty cocktails are always a big hit and are a great way to popularize newavors or variants on your existing brand.

Weekends/Opening/ClOsing parties - 2 Cases liquOr/Wine; 4 kegs Beer/Cider; $1500There is simply no better way to reach our audience than to sponsor our high-trafc nights, when up to 600guests attend the festivities. Your in-kind donation will place a specialty cocktail featuring your brand at the topof our menu or, in the case of beer and wine, your brand will be offered as the exclusive brand for your night.Specials are always a big hit with the Fringe crowd and are a great way to instill brand loyalty with our patrons.Additionally, well hang a branded banner prominently over the bar menu and utilize your branded bar coastersor cups.

Weekdays/sundays - 1 Case liquOr/Wine; 2 kegs Beer/Cider; $500

Due to the high-volume of performances at our festival, there is always something happening. Weekday nightsand Sundays are no exception and Fringe Central Station sees strong patronage on these evenings. Your in-kind donation will place a specialty cocktail featuring your brand at the top of our menu or, in the case of beerand wine, your brand will be offered as the exclusive brand for your night. Specials are always a big hit withthe Fringe crowd and are a great way to instill brand loyalty with our patrons. Additionally, well hang a brandedbanner prominently over the bar menu and utilize your branded bar coasters or cups.

In addition to the cash sponsorships detailedabove, we realize that many beverage compa-nies deal in in-kind donations of supplies. In ouruniverse, any contribution is welcome. A singlebar mat donated is as valuable as a donation ofproduct or money. Tangible items on our wishlist that would help us run at peak efciencyinclude:

Product/mixers

Bar equipment such as ice machines, keg-erators, and lowboys

Branded merchandise/swag such as cups,barmats, keychains, and bottle openers

Bryans Bar -- #2 Theatrical Event of 2011

--LA Weekly


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Program Sponsorship Opportunitiesstudent Fringe - $1,500

Student Fringe brings middle and high school students to the Holly-wood Fringe through exciting day-long events including performances,workshops and Q&A sessions conducted by Fringe artists. Fostergood-will for your brand by supporting this important outreach pro-gram bringing arts education to the students of LAUSD. Your brandwill be prominently placed at Student Fringe venues and mentionedthroughout the days proceedings.

Fringe Family - $1,500

Sunday afternoons during the festival, Fringe Central Station opensits doors to the children of Los Angeles. A plethora of family-friendly

performances from the festival are given the spotlight alongside rovingmagicians, balloon craftsman and other family-friendly fun. Your brandwill be prominently displayed at the events and your materials distrib-uted in gift bags for our young attendees and their parents.

Fringe shuttle - $2,500

Your sponsorhip furnishes the Fringe community with free transpor-tation to and from major Fringe venues. Your branded sign will bedisplayed on the side of the Fringe shuttle and your materials/brandingwill adorn the interior.

Fringe musiC - $1,000

Bands and composers are placed front and center on the Cabaret andUp Stages on Fringe Music nights. We strive to provide a cross-sectionof the vibrant musical culture of Los Angeles. Your brand will be dis-played prominently and illuminated above the stage on Fringe Musicnights.

Fringe tV - $500/episOde

Fringe TV is a multi-episode news-style coverage of all things Holly-wood Fringe, including interviews with Fringe participants and videocoverage of Fringe events. Your logo will be placed on a title card atthe beginning and end of each episode.

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TV


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Event Sponsorship Opportunities* Opening night party - $2,500

You sponsor the grand kickoff of Fringe 2013. Over 600 guestswill attend this gala event. Sponsoring the opening night partyplaces your logo front and center at the entrance to Fringe CentralStation. VIP attendees will receive your merchandise/materials intheir gift bags. Our MC for the evening will announce your businessseveral times over the course of the night, including before a speechby Festival Director Ben Hill.

* Fringe aWards CeremOny & ClOsing night - $2,500

You sponsor the grand nale of Fringe 2013. Over 600 guests will

attend this gala event. Sponsoring the event places your logo frontand center at the entrance to Fringe Central Station as well as overthe stage for the Fringe Awards. VIP attendees will receive yourmerchandise/materials in their gift bags. Our MC for the evening willannounce your business several times over the course of the night.

* Fringe prOm - $2,500

You sponsor an event where Fringe participants and audience dontheir formal wear for an evening of dancing. Sponsoring the eventplaces your logo front and center at the entrance to Fringe Central.VIP attendees will receive your merchandise/materials in their gift

bags. Our MC for the evening will announce your business severaltimes over the course of the night, including before the crowning ofthe Prom King and Queen.

*Denotes Exclusive Sponsorship


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Location Sponsorship Opportunities* Fringe Central statiOn Banner/entry - $5,000

Your sponsorship will place your banner immediately beneath a 40long Hollywood Fringe banner over the main entrance to Fringe Cen-tral Station for the duration of the festival. Over 25,000 patrons tra-verse the threshold during the festival and our entrance typically facesSanta Monica Boulevard in the heart of Hollywood.

* Fringe mainstage - $5,000

Fringe Mainstage is a agship performance space for over 30 festival productions and close to 100 perfor-mances, featuring state-of-the-art audiovisual facilities. The Fringe strives to keep rents at the Mainstage as lowas possible to lower the barriers for artists and drive prices down throughout the festival. Sponsoring the Main-stage drives these prices down even further, fostering good-will for your brand. Additionally, your logo will be

projected onto the stage during all intermissions at the space, reaching over 6,000 audience members over thecourse of the festival.

* Fringe Central BOx OFFiCe - $2,500

You sponsor the central box ofce of the festival, where patrons canpurchase tickets for every Fringe show and have all of their questionsanswered. Your logo will be prominently placed above the servicecounter and your materials will be available for patrons to peruse, aprivilege normally reserved exclusively for the Fringe Printed Guide.

* Bryans Bar - $2,500

You sponsor the much-loved Fringe bar, which sees over 25,000 pa-

trons over the course of the festival. LA Weekly called Bryans Bar the#2 theatrical event of 2011. Your logo will be placed above the menufor the bar and will be painted on the front of the bars surround.

* Fringe CaBaret stage - $2,500

You sponsor the stage where artists of all disciplines entertain themasses at Fringe Central Station nightly. Located adjacent to the bar,the Cabaret Stage is a focal point of the space and is the home of theFringe Awards and all Opening/Closing night performances. Your logois placed above the stage throughout the festival for our over 25,000patrons.

* Fringe COnCierge - $1,500

Located at the entrance to Fringe Central Station, Fringe Concierge isthe information desk for the festival where patrons can have all of theirquestions answered and purchase Fringe merchandise. Your logo willbe prominently placed above the service counter and your materialswill be available for patrons to peruse, a privilege normally reservedexclusively for the Fringe Printed Guide.


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Location Sponsorship Opportunites

Item Sponsorship Opportunites

* Fringe patiO - $1,500

You sponsor the outdoor congregation area for Fringe Central Station. Packed nightly with artists and audi-ence, the patio is a pleasant environment for conversation and features a nightly food truck. Your banner will beprominently placed and illuminated in the patio for the duration of the festival.

* Fringe upstage - $1,000

You sponsor the second stage at Fringe Central Station. Home to numerous performances and workshopsthroughout the festival, your banner will be displayed prominently during all performances and a display nearthe stage will be available for distribution of your materials.

Fringe exhiBit - $1,000

Your sponsorship allows your business to have a booth space with lighting in Fringe Central Station during ourprimetime hours (7PM 2 AM) on a single day. Your exhibit will allow you to interact over the course of theevening with our diverse crowd of artists and audience, promoting your brand and allowing you to distribute ma-terials to our 20-35 demographic.

* Fringe Venue signs - $5,000

Artfully designed foam-core signs will receive high prole placement at 25 venues partner-ing with the Fringe. An image/logo for this sponsor will be prominently placed on each. Thisis a major source for sponsor visibility and community goodwill.

* Fringe stepand repeat - $5,000

Each year Fringe produces a step and repeat used as a backdrop for photos and interviews.Place your brand in the Fringe Hollywood-style.

* Fringe light pOle signs - $5,000

Along Santa Monica Blvd, the Hollywood Fringe light pole signs will draw major attentionfrom April until June. Your logo will be seen along one of the busiest streets in Los Angeles.

* Fringe printed guide BaCk COVer - $2,500

The Fringe Printed Guide is a comprehensive 112-page handbook for all things Fringe.Each year we print and distribute 10,000 copies. Your sponsorship places your full-coloradvertisement on the back cover.

*Fringe Flyer taBle skirt/plaCard - $1,500/$200A giant table is provided for shows to display their marketing materials, visited by nearly all of our 25,000patrons as they plan their Fringe experience. Your sponsorship places your brand on the skirt for this table($1500) or an upright picture frame amongst the yers ($200/day).

Fringe Banner - $750

Your brand will be displayed at the Fringe in an area of Fringe Central Station devoted to posters advertisingFringe shows and banners contributed by our media partners.

Fringe sCreens - $300/day

During the festival, Fringe-run venues are equipped with at-screen monitors displaying the schedule of upcom-ing shows. Your brand will be placed on these monitors as part of a rotating banner ad at the top of the screen.


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Sponsorship BenetsThe Hollywood Fringe Festival provides four sponsor benet tiers which can be met with any of the aforemen-

tioned sponsorship opportunities or cash donations. Hollywood Fringe is a 501(c)(3) non-prot organization.

Fringe legend $10,000

Brand placement on our website and printed guide

Brand placement on Fringe Homepage as HFF partner

Full page ad in the Fringe Printed Guide

Brand placement on Fringe Map

Brand placement in every Fringe Newsletter

Brand placement in FringeTV episodes

100,000 web impressions8 VIP Tickets to every Fringe-run event in 2013

8 Tweets a month regarding sponsorship

2 Facebook posts a month regarding sponsorship

Fringe herO $2,500


Quarter page ad in the Fringe Printed Guide


25,000 web impressions

10 Brand placements in Fringe Newsletter

4 VIP Tickets to every Fringe-run event in 2013

2 Tweets per month regarding sponsorship

Fringe ChampiOn $5,000


Half page ad in the Fringe Printed Guide





4 Tweets per month regarding sponsorship1 Facebook post a month regarding sponsorship

Fringe Friend $1,000


Quarter page ad in the Fringe Printed Guide





1 Tweet per month regarding sponsorship

An Artful Feast

--Los Angeles Times

For more information please contact Kan Mattoo, Development Director

kmattoo@hollywoodfringe org 323 633 4225

You have to be an a**hole not to love this festival, which is the embodiment of free-market supply and demand.

--LA Weekly

Hollywood Fringe F&B Sponsorship Packet 2013

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