HKTDC April Mega Fairs

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HKTDC April Mega Fairs. Christine Kwok Managing Consultant Actrium Solutions 30 April 2009. Key Findings Buyers. Respondents By Market. Base: All Respondents (N=944). Respondents By Region. Base: All Respondents (N=944). - PowerPoint PPT Presentation

Transcript of HKTDC April Mega Fairs

  • HKTDC April Mega Fairs Christine KwokManaging ConsultantActrium Solutions 30 April 2009

  • Key Findings Buyers

  • Respondents By MarketBase: All Respondents (N=944)

  • Respondents By Region Base: All Respondents (N=944)

  • Over 80% of Buyers Planned to Place / Had Placed Orders During April Mega Fairs Base: All Respondents (N=944)

  • Nearly 70% of Buyers Had Either Increased or Maintained Their Order Value When Comparing to 2008 Base: All Respondents (N=944)

  • A Higher Percentage of Emerging Market Buyers Intended to Increase Orders

  • 83 % of Buyers Would Order More Value-for-money Products Under Current Economic Situation

  • Over 80% of Buyers Agreed that Visiting Trade Fairs Still Remained as an Effective Channel to Find High Quality Suppliers Under Current Economic Situation Base: All Respondents (N=944)

  • Nearly 70% of Buyers Considered Trade Fairs in HKBest Venues to Source Value-for-money Products Base: All Respondents (N=944)

  • Electronic Fair HKTDC Fairs Were Considered As Must Attend Fairs by Buyers Base: Electronics Fair Buyers (N=317)

  • Houseware Fair HKTDC Fairs Were Considered As Must Attend Fairs by Buyers Base: Houseware Fair Buyers (N=316)

  • Gift & Premium Fair HKTDC Fairs Were Considered As Must Attend Fairs by Buyers Base: Gift & Premium Fair Buyers (N=311)

  • Over 99% of Buyers Were Satisfied with HKTDC April Mega FairsBase: All Respondents (N=944)

  • Nearly 70% of Buyers Believed Current Economic Crisis Would Begin to Subside Within 18 Months Base: All Respondents (N=627)

  • Over 60% of Buyers Would Increase or Maintain Their Sourcing Activities from / through HK Under Current Market Situation Base: All Respondents (N=627)

  • 96% of Buyers Would Increase or Maintain Their Sourcing Pattern with / through HK Once the Crisis SubsidesBase: All Respondents (N=627)

  • Key Findings Exhibitors

  • Nearly 50% of Exhibitors Had Received Order(s) from New Customer(s) During HKTDC Mega Fairs Base: All Exhibitors (N=882)

  • 62% of Exhibitors Believed Current Economic Crisis Would Begin to Subside Within 18 Months Base: All Exhibitors (N=938)

  • Nearly 80% of Exhibitors Would Increase or Maintain Their Focus on China & Asia Markets Under Current Market SituationBase: All Exhibitors (N=938)

  • 82% of Local Exhibitors Also Indicated that They Would Place More Focus on China & Asia marketsUnder Current Market SituationBase: Local Exhibitors (N=454)

  • Conclusion

  • Conclusion (Buyers)Its apparent that the current financial situation had less impacts on the buyers from the emerging markets.

    Visiting trade fairs still remained as an effective channel for locating quality suppliers under the current economic situation.

    HK trade fairs were regarded as the best venues to source quality and value-for-money products.

    HKTDC Fairs were considered as must attend trade fairs.

    Over 99% of participants were satisfied with the April Mega Fairs.

  • Conclusion (Buyers)68% of buyers believed that the current global economic crisis would begin to subside within 18 months.

    Over 60% of buyers would increase or maintain their sourcing activities from / through HK under current economic crisis.

    96% of buyers would increase or maintain their sourcing pattern with / through HK once the crisis subsides.

  • Conclusion (Exhibitors)Nearly 50% of exhibitors had received order(s) from new customer(s) during HKTDC Mega Fairs.

    Over 60% of exhibitors believed that the current global economic crisis would begin to subside within 18 months.

    79% of exhibitors would increase or maintain their focus on the China & Asia markets under the current economic crisis.

    82% of local exhibitors also indicated that they would place more focus on China & Asia markets under the current economic crisis.

  • EndThank You!