HKTDC April Mega Fairs

HKTDC April Mega Fairs HKTDC April Mega Fairs

Christine KwokChristine Kwok

Managing ConsultantManaging Consultant

Actrium Solutions Actrium Solutions

30 April 200930 April 2009

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Key Findings Buyers

Key Findings Buyers

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Respondents By Market

Markets

Mature Markets,

41%

Emerging Markets,

59%

Markets

Mature Markets,

41%

Emerging Markets,

59%

Base: All Respondents (N=944)

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Respondents By Region


Mature Markets

NorthAmericas,

25%Asia

(Japan & S.Korea),18%

Australia &New

Zealand,15%

WesternEurope,

42%

Emerging Markets

ChineseMainland,

36%

Other Asia(Excl.

Japan & S.Korea),28%

Middle East& Africa,

13%

Central &South

Americas,12%

Central &EasternEurope,

11%

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Over 80% of Buyers Planned to Place / Had Placed Orders During April Mega Fairs

Planning to Place/ Had Placed OrderDuring HKTDC Mega Fairs

Yes, 82%

No, 18%

Planning to Place/ Had Placed OrderDuring HKTDC Mega Fairs

Yes, 82%

No, 18%


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Nearly 70% of Buyers Had Either Increased or Maintained Their Order Value When Comparing to 2008

Changing of Order Value When Comparing to 2008

Increased, 21%

Same, 47%

Decreased, 32%


Increased, 21%

Same, 47%

Decreased, 32%


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A Higher Percentage of Emerging Market Buyers Intended to Increase Orders


24%

17%

46%

49%

30%

35%

0% 20% 40% 60% 80% 100%

Emerging Markets(N=555)

Mature Markets(N=389)

Increased Same Decreased



24%

17%

46%

49%

30%

35%

0% 20% 40% 60% 80% 100%

Emerging Markets(N=555)

Mature Markets(N=389)

Increased Same Decreased


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83 % of Buyers Would Order More Value-for-money

Products Under Current Economic Situation

The Impacts of the Current Finacial Situation on Buyers' Sourcing Pattern

50%

56%

75%

83%

60%

62%

0% 20% 40% 60% 80% 100%

Shorten number of daysspent at each fair

Send less buyers to overseastrade fairs

Place smaller orders

Make more frequent orders

More selective in attendingoverseas trade fairs

Order more value-for-moneyproducts


The Impacts of the Current Finacial Situation on Buyers' Sourcing Pattern

50%

56%

75%

83%

60%

62%

0% 20% 40% 60% 80% 100%

Shorten number of daysspent at each fair

Send less buyers to overseastrade fairs

Place smaller orders

Make more frequent orders

More selective in attendingoverseas trade fairs

Order more value-for-moneyproducts


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Over 80% of Buyers Agreed that Visiting Trade Fairs Still Remained as an Effective Channel to Find High Quality Suppliers Under Current Economic Situation

Visiting Trade FairAs an Effective Channel

To Find High Quality Suppliers

Agreed ,84%

Disagreed,16%


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Nearly 70% of Buyers Considered Trade Fairs in HK

Best Venues to Source Value-for-money Products The Best Venue to Source Quality and

Value-for-money ProductsTrade fairs inHong Kong,

68%

Trade fairs inthe Chinese

mainland, 23%

Trade fairs inAsia (other than

HK & themainland), 6%

Other tradefairs, 3%

The Best Venue to Source Quality andValue-for-money Products

Trade fairs inHong Kong,

68%

Trade fairs inthe Chinese

mainland, 23%

Trade fairs inAsia (other than

HK & themainland), 6%

Other tradefairs, 3%


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Electronic Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers

"Must Attend" Fairs for Electronics Fair Buyers

2%

94%

0% 20% 40% 60% 80% 100%

Other Fairs

HKTDC Electronics Fairs

Base: Electronics Fair Buyers (N=317)

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Houseware Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers

"Must Attend" Fairs for Houseware Fair Buyers

18%

91%

0% 20% 40% 60% 80% 100%

Other Fairs

HKTDC Fairs

Base: Houseware Fair Buyers (N=316)

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Gift & Premium Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers

"Must Attend" Fairs for Gift & Premium Fair Buyers

14%

96%

0% 20% 40% 60% 80% 100%

Other Fairs

HKTDC Fairs

Base: Gift & Premium Fair Buyers (N=311)

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Over 99% of Buyers Were Satisfied with HKTDC April Mega Fairs

Overall Satisfaction Levelof the Fair

Dissatisfied,0.4%

Satisfied,47.4%

Very satisfied,52.2%


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Nearly 70% of Buyers Believed Current Economic Crisis Would Begin to Subside Within 18 Months

When The Current Global Economic Crisis Will Begin to Subside

More than 24 months from

now, 7%

Within 24 months,

25%

Within 18 months,

40%

Within this year, 28%

When The Current Global Economic Crisis Will Begin to Subside

More than 24 months from

now, 7%

Within 24 months,

25%

Within 18 months,

40%

Within this year, 28%


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Over 60% of Buyers Would Increase or Maintain Their Sourcing Activities from / through HK Under Current Market Situation

How Has the Current Economic Crisis Affected Buyers' Sourcing Activities from/ through HK

Decrease ordering

frequency/quantities,

40%

No Change, 54%

Increase ordering


8%

How Has the Current Economic Crisis Affected Buyers' Sourcing Activities from/ through HK

Decrease ordering


40%

No Change, 54%

Increase ordering


8%


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96% of Buyers Would Increase or Maintain Their Sourcing Pattern with / through HK Once the Crisis Subsides

Will Buyers Maintain Their Sourcing Patternwith/ through HK Once the Crisis Subsides

No Change,50%

Decreaseordering


4%

Increaseordering


46%


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Key Findings Exhibitors

Key Findings Exhibitors

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Nearly 50% of Exhibitors Had Received Order(s) from New Customer(s) During HKTDC Mega Fairs

Had Received Sales Order(s) from New Customer(s)During HKTDC Mega Fairs

No, 51%

Yes, 49%

Had Received Sales Order(s) from New Customer(s)During HKTDC Mega Fairs

No, 51%

Yes, 49%

Base: All Exhibitors (N=882)

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62% of Exhibitors Believed Current Economic Crisis Would Begin to Subside Within 18 Months

When The Current Global Economic CrisisWill Begin to Subside

Nocomment,

2%

Within thisyear, 22%

Within 18months,

40%

Within 24months,

20%

More than24 monthsfrom now,

16%


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Nearly 80% of Exhibitors Would Increase or Maintain Their Focus on China & Asia Markets Under Current Market Situation

How Has the Current Economic Crisis AffectedExhibitors' Focus on the China & Asia Markets

Nocomment,

3%

Decreasefocus,18%

Nochange,

40%

Increasefocus,39%


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82% of Local Exhibitors Also Indicated that They Would Place More Focus on China & Asia marketsUnder Current Market Situation

How Has the Current Economic Crisis AffectedLocal Exhibitors' Focus on the China & Asia Markets

Nocomment,

2%

Decreasefocus, 17%

No change,39%

Increasefocus, 42%

Base: Local Exhibitors (N=454)

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ConclusionConclusion

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Conclusion (Buyers)

It’s apparent that the current financial situation had less impacts on the buyers from the emerging markets.

Visiting trade fairs still remained as an effective channel for locating quality suppliers under the current economic situation.

HK trade fairs were regarded as the best venues to source quality and value-for-money products.

HKTDC Fairs were considered as “must attend” trade fairs.

Over 99% of participants were satisfied with the April Mega Fairs.

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Conclusion (Buyers)

68% of buyers believed that the current global economic crisis would begin to subside within 18 months.

Over 60% of buyers would increase or maintain their sourcing activities from / through HK under current economic crisis.

96% of buyers would increase or maintain their sourcing pattern with / through HK once the crisis subsides.

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Conclusion (Exhibitors)

Nearly 50% of exhibitors had received order(s) from new customer(s) during HKTDC Mega Fairs.

Over 60% of exhibitors believed that the current global economic crisis would begin to subside within 18 months.

79% of exhibitors would increase or maintain their focus on the China & Asia markets under the current economic crisis.

82% of local exhibitors also indicated that they would place more focus on China & Asia markets under the current economic crisis.

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End

Thank You!

HKTDC April Mega Fairs

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