History, Location Analysis, and · Business Plan Outline. Location Analysis: Geography. Location...
Transcript of History, Location Analysis, and · Business Plan Outline. Location Analysis: Geography. Location...
• History, Location Analysis, and
Buy-Out Structure
• Strengthening Current Sales
• Generating Growth
• Financial Analysis
Heights Care Pharmacy
Business Plan Outline
Location Analysis: Geography
Location Analysis: Geography
Defined Rx Market = $16,000,000
HCP Currently does 2.6 Million in sales representing
only 15% of the potential market
Education, Stability, and Affluence
Over 50% of the population in 72207
have at least a Bachelor Degree
Heights Care Pharmacy NCPA Digest Average
38% 11%
Non-Third Party Prescription Sales
Insurance
Security
o Commercial General Liability
o Professional Liability
o Property
Business Owner’s Policy
Junior Partnership and
Management Structure
Summary of Loan Request• Amount of Loan Request
• $411,000
• Terms of Request
• Amortizing 10-year loan with set interest rate at
current market value.
• Loan will be used to purchase remaining 50% of
pharmacy
• Loan Repayment
• Monthly installments of $4,359.29
• Payments will be drawn from business cash flow
• Market Value
• $422,181.78
Strengthening Current Sales:Front-End Renovation and
Medication Adherence Service
Physical Description of the Business
2700 Square Feet$13 per Square Foot in a Straight Lease
Physical Description of the Business
The Entrance
(First view by Patient)
One of Five
Saturated Aisles
Physical Description
of the Business:
The Remodel
High Turnover Items
Over-The-Counter
Relief and Care Centers
Medication Adherence
Services
Generating Growth:TailorFitRx and Community Marketing
Mrs. Smith
73% Have a Genetic Variation
• Pharmacogenomics
Residency
• Genetic Testing Lab
Pharmacists Interpreting:
• genetic data
• drug interactions
• diet interactions
• physician consult
120 Other Drugs!
CELEXA
TailorFitRx Results
Current Marketing Budget
$14,0000.5% of Total Sales
New Marketing Budget
$32,0001.1% of Total Sales
Target Market
• Direct Mailers and Flyers
• Bag Stuffers
• Newspaper Ads
• Magazine Articles
• Charitable Contributions
• Coupons for Front-End Merchandise
MRS. HAILEY HEIGHTS
Marketing Through Technology
“Wine Night in the Heights”
Continuing Education and Doctor Detailing
$13,000In Hospital Bills
HCP Current Financials
2012 2013 2014 2015
Total Sales $ $2,685,517 $2,776,871 $3,146,936 $3,573,649
COGS $ $2,168,536 $2,193,728 $2,454,610 $2,787,445
COGS % 81% 79% 78% 78%
Gross Profit $ $515,187 $583,143 $692,326 $786,203
Gross Profit % 19% 21% 22% 22%
Expenses $ $397,191 $437,793 $495,996 $534,470
Expenses % 15% 16% 16% 15%
Net Income $ $117,996 $145,350 $196,329 $251,733
Net Income % 4% 5% 6% 7%
38% Non-Third Party
Prescription Sales
6% Below NCPA Avg.
Ratio Analysis
The Good HCP *NCPA
Return on Investment 23.5 19.9
Current Ratio 5.5 4.1
Accounts Payable 5.4 days 14 days
Improvement Targets HCP *NCPA
Annual Prescription
Inventory Turnover10.3 12.4
Sales per Sq. Ft. $975 $1168
Cost of Goods Sold 81% 76%
*Based on the 2011 NCPA Digest
Heights Care Recommendations
Decrease Cost of Goods Sold
by 1% Annually in Years 1-3
Increase Total Sales
by 10% Annually
Heights Care Recommendations
Decrease Cost of Goods Sold
by 1% Annually in Years 1-3
• Establishing Primary Wholesaler
• Maximize Purchasing Discount
• Improving Payment Structure to Wholesaler
Net Profits from Beginning to Year 3
Increase Total Sales
by 10% Annually
HCP Income Statement
2012 2013 2014 2015
Total Sales $ $2,685,517 $2,776,871 $3,146,936 $3,573,649
COGS $ $2,168,536 $2,193,728 $2,454,610 $2,787,445
COGS % 81% 79% 78% 78%
Gross Profit $ $515,187 $583,143 $692,326 $786,203
Gross Profit % 19% 21% 22% 22%
Expenses $ $397,191 $437,793 $495,996 $534,470
Expenses % 15% 16% 16% 15%
Net Income $ $117,996 $145,350 $196,329 $251,733
Net Income % 4% 5% 6% 7%
HCP Income Statement
2012 2013 2014 2015
Total Sales $ $2,685,517 $2,776,871 $3,146,936 $3,573,649
COGS $ $2,168,536 $2,193,728 $2,454,610 $2,787,445
COGS % 81% 79% 78% 78%
Gross Profit $ $515,187 $583,143 $692,326 $786,203
Gross Profit % 19% 21% 22% 22%
Expenses $ $397,191 $437,793 $495,996 $534,470
Expenses % 15% 16% 16% 15%
Net Income $ $117,996 $145,350 $196,329 $251,733
Net Income % 4% 5% 6% 7%
HCP Income Statement
2012 2013 2014 2015
Total Sales $ $2,685,517 $2,776,871 $3,146,936 $3,573,649
COGS $ $2,168,536 $2,193,728 $2,454,610 $2,787,445
COGS % 81% 79% 78% 78%
Gross Profit $ $515,187 $583,143 $692,326 $786,203
Gross Profit % 19% 21% 22% 22%
Expenses $ $397,191 $437,793 $495,996 $534,470
Expenses % 15% 16% 16% 15%
Net Income $ $117,996 $145,350 $196,329 $251,733
Net Income % 4% 5% 6% 7%
HCP Income Statement
2012 2013 2014 2015
Total Sales $ $2,685,517 $2,776,871 $3,146,936 $3,573,649
COGS $ $2,168,536 $2,193,728 $2,454,610 $2,787,445
COGS % 81% 79% 78% 78%
Gross Profit $ $515,187 $583,143 $692,326 $786,203
Gross Profit % 19% 21% 22% 22%
Expenses $ $397,191 $437,793 $495,996 $534,470
Expenses % 15% 16% 16% 15%
Net Income $ $117,996 $145,350 $196,329 $251,733
Net Income % 4% 5% 6% 7%
HCP Income Statement
2012 2013 2014 2015
Total Sales $ $2,685,517 $2,776,871 $3,146,936 $3,573,649
COGS $ $2,168,536 $2,193,728 $2,454,610 $2,787,445
COGS % 81% 79% 78% 78%
Gross Profit $ $515,187 $583,143 $692,326 $786,203
Gross Profit % 19% 21% 22% 22%
Expenses $ $397,191 $437,793 $495,996 $534,470
Expenses % 15% 16% 16% 15%
Net Income $ $117,996 $145,350 $196,329 $251,733
Net Income % 4% 5% 6% 7%
HCP Income Statement
2012 2013 2014 2015
Total Sales $ $2,685,517 $2,776,871 $3,146,936 $3,573,649
COGS $ $2,168,536 $2,193,728 $2,454,610 $2,787,445
COGS % 81% 79% 78% 78%
Gross Profit $ $515,187 $583,143 $692,326 $786,203
Gross Profit % 19% 21% 22% 22%
Expenses $ $397,191 $437,793 $495,996 $534,470
Expenses % 15% 16% 16% 15%
Net Income $ $117,996 $145,350 $196,329 $251,733
Net Income % 4% 5% 6% 7%
HCP Balance Sheet: Assets
Assets 2012 2013 2014 2015
Current Assets
Cash $ 43,911 $ 102,053 $ 138,969 $ 217,040
Accounts Receivable $ 211,465 $ 289,424 $ 332,654 $ 375,884
Inventory $ 232,799 $ 308,672 $ 333,368 $ 336,306
Total Current Assets $ 488,176 $ 700,150 $ 804,992 $ 929,231
Fixed Assets
Total Fixed Assets $ 22,497 $ 19,997 $ 17,997 $ 38,304
Total Assets $ 510,673 $ 720,147 $ 822,989 $ 967,535
$ 929,231
HCP Balance Sheet: Liabilities
Liabilities 2012 2013 2014 2015
Current Liabilities
Total Current Liabilities $ 48,014 $ 64,392 $ 73,921 $ 87,085
Long Term Liabilities
Total Liabilities $ 88,491 $ 64,392 $ 73,921 $ 87,085
Net Worth
Total Capital $ 422,181 $ 655,755 $ 749,068 $ 880,450
Total Liabilities + Capital $ 510,673 $ 720,147 $ 822,989 $ 967,535
Thank you.