Hiring Practices That Attract Investors

September 20, 2016

Welcome to

“Hiring Practices That Attract Investors”The webcast will start momentarily.

Grow your business with LinkedIn Talent Solutions

ADVERTISE your open jobs

with

Work With Us Ads

2

BUILDyour brand

with

Career Pages

3

POSTyour Jobs

with

Job Slots

4

FINDtop candidates

with

Recruiter

1

Request a demo and further explore Talent Solutions

bit.ly/contacttalentsolutions

Hi! It’s nice to meet you.

#hiretowin

Suzanne TranSr. Marketing Manager

LinkedIn

linkedin.com/in/suztran

SC MoattiManaging DirectorThe Angels’ Forum

linkedin.com/in/scmoatti

SC Moatti is the managing director of The Angels’ Forum, an early-stage hybrid venture fund, and founder of Products That Count, a community of 12,000+ product managers and innovators that produces a popular speaker series on product design.

A mobile veteran from Silicon Valley and a pioneer in the areas of mobile, innovation and leadership, Moatti served as an executive at companies like Facebook, Trulia and Nokia, launching and monetizing award-winning mobile products that are now used by billions of people.

Moatti is also the author of the best-selling book Mobilized: An Insider’s Guide to the Business and Future of Connected Technology.

Today’s session will cover:

① The Trends: SMB Growth & Investment Data

② Investor Evaluation Checklist

③ Talent Is a Priority: Makeup, Structure, & Culture • Top Management Characteristics • Diversity & Culture Play a Role• Most Common Mistakes And Pitfalls

④ Top Hiring Areas to Focus On

⑤ Best Hiring Sources for Top Talent

#hiretowin

SMB Growth & Investor Data

#hiretowin

1

6#hiretowin

Competition For Funding Is Fierce

550,000New owners

emerge monthly

2015

44%Investment Increase vs.

2014

VCs

$128.5BIn 2015

2016

Promise for

SMBs

Sources: Forbes, Kauffman Foundation

The State Of Emerging & Growing SMBs

7 of 10 New

employers survive

Investor Evaluation ChecklistWhat Investors Ask And Look For

When Evaluating A Business

#hiretowin

2

8#hiretowin

Investor Evaluation Checklist

1 Overview10 second summary of

What you doFor whomSo they can do what Where

3 DemoShowcase what will be sold

Live demoVideo mockupIllustrative mockup

4 MarketUnderstand market landscape

What’s the problemWhy does it existHow big is the opportunity

5 SolutionKnow your value proposition

What is your solutionHow can you solve it faster, cheaper, smarter

6 Business ModelSpecify how you make money

What are you sellingWhat’s the pricing modelWhere can it be purchased

2 TeamProof that team is qualified

Work historyNetwork & reputationSkillsCulture

9#hiretowin

Investor Evaluation Checklist (cont.)

7 CustomersUnderstand the user base

Who are you targetingHow will you reach themWhat is the messaging

9 Financial OverviewHow much money is expected

Expected revenueExpenses3-year forecast

10 FundingHow much is needed

How much is the askWhere will the funds goDetail team growth & investment strategy

11 MilestonesDetailed milestones for success

What is the future visionWhat are the milestones over 3 years time

12 Legal StatusCompany legal stance

Where are you incorporated

Are there plans to relocate some or all of your team

8 CompetitionWho are you up against

List major competitorsUnderstand competitive advantages

10#hiretowin

Top SMB Pitfalls

1

2

3

4

5

Underestimating time needed for fundraising

Poor presentation & interpersonal skills

Insufficient detail about the business’s future plans, cash flow & use of funds

Poor reputation & representation of leadership team

Poor team structure & growth planning

Talent Should Be a PriorityInvestors look for a strong management

team, workforce & culture

#hiretowin

3

Strong Talent Results In SuccessThe Impact Of Talent

12#hiretowin

TALENT Is the #1 area

of focus

3XLikely to grow

into large businesses

4XLikely to create

more jobs

4XLikely to

exceed profit goals

5XLikely to

exceed sales goals

Out perform competitors

22%In YoY profit

growth

Can increase company value

by

$1-2M

Sources: Gallup, Berkus Technology Ventures,

13#hiretowin

Evaluating Management & Leadership Teams

The 1st Step In The Talent Evaluation Process:

What is culture?Importance Of Culture

14#hiretowin

Business ImpactImportance Of Culture

15#hiretowin

Employees are

12%more

productive

14:1Businesses out

perform the S&P Index

2.5xMore revenue

growth

34%Less turnover

63%Better

performance from female

founder

Founding teams under 25

perform

30%above average

Sources: Forbes, Columbia University, First Round,

Measure Your CultureHow You & Investors Can

1

Employee confidence in management

3

Employee retention & knowledge transfer

Adaptability to change

2

Glassdoor Adaptability questionnaire NPS & Turnover Rates

4

Ease of hiring

Conversion Rates

Recognition

6

Simple Assessment Employee Voice Survey

5

Employee Diversity

Measure Your CultureHow You And Investors Can

18#hiretowin

Top SMB Pitfalls

1 Mismatch between job and hire Take the time to create a hiring plan and to detail the roles you’re looking to fill

2Lack of work / life culture29% of American employees resign due to work overload and lack of healthy work-life balance (Cornerstone)

3

4

5

Below market compensation packages66% of employees whose offices provide free snacks or beverages report being extremely or very happy with their current job (PeaPod) 

Feeling undervalued75% of employees receiving at least monthly recognition (even if informal) are satisfied with their job (BambooHR)

Stunted growth + lack of coaching, guidance, and leadership51% of employees report they receive “no input” or “input only once in a while” from superiors on how to perform better in their roles (Mercer)

What Roles / Departments to Hire Into FirstQuestions To Ask

#hiretowin

4

Where To Start HiringWhat Roles And Departments To Prioritize

20#hiretowin

Best Sources for Top TalentTips

#hiretowin

5

Sources for Top TalentTips & Tricks

22#hiretowin

LinkedIn is a good starting point!Tips & Tricks

2 3 4

FINDtop candidates

with

Recruiter

1

ADVERTISE your open jobs

with

Work With Us Ads

BUILDyour brand

with

Career Pages

POSTyour Jobs

with

Job Slots

23#hiretowin

Summary

#hiretowin

6

25#hiretowin

Key Take-Aways

1 Competition for funding is more competitive than beforeKnow your business inside and out.

2Prioritize hiring top talent and building a strong culturePrioritize building a high-performing and respected team. Don’t overlook the importance of culture.

3

4

5

Measure your culture and continue to keep employees engaged Employee voice surveys can reveal key findings and allow you to implement solutions.

Build a hiring strategyDetail a strategy in advance for headcount and where to hire for the year. Align your management and hiring teams on the type of candidates you are looking for.

Use a mix of hiring toolsIn addition to traditional job postings, activate modern recruiting tools (social professional networks, employer branding, referrals) to generate more awareness.

LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more.

Call 855-655-5653

or visit bit.ly/contacttalentsolutions

Let’s connect!

#hiretowin

SC MoattiManaging DirectorThe Angels’ Forum

linkedin.com/in/scmoatti

©2014 LinkedIn Corporation. All Rights Reserved.