Himalaya Facebook Campaign
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Transcript of Himalaya Facebook Campaign
![Page 1: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/1.jpg)
Success Story
Himalaya TVC Contest
![Page 2: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/2.jpg)
Objective
Engage the Target audience with the product.
Build awareness for the entire product range.
Engage audience on a zero paid marketing budget
![Page 3: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/3.jpg)
Solution
Launch a quiz around Himalaya TVC .
Also create a content platform around its product range.
Create personal engagement around Himalaya products and the
participants.
![Page 4: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/4.jpg)
Execution
How the campaign worked?
![Page 5: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/5.jpg)
Landing page
Participants had to
enter few details to
participate in the free
yourself contest.
![Page 6: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/6.jpg)
Quiz
Questions
Participants answered
multiple choice quiz
questions based on the
Himalaya TVC.
![Page 7: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/7.jpg)
Ending page
of contest
On finishing the
contest, the app gave
options to visit the
content platforms.
![Page 8: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/8.jpg)
Content Page
There were embedded
YouTube videos about
Skin care that participants
could see once they had
participated
![Page 9: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/9.jpg)
Product
Recommendation
Himalaya’s products were
recommended to participants on
the basis on their skin types
along with the directions to use it.
A personalised engagement was
created.
![Page 10: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/10.jpg)
Results
![Page 11: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/11.jpg)
Brand
Awareness
The Campaign got
5000+
Responses
![Page 12: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/12.jpg)
Zero paid Marketing
![Page 13: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/13.jpg)
Digital Technologies used
![Page 14: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/14.jpg)
app
A seamless Facebook
app was created to
execute the idea
The technologies used
were Python, Facebook
Application, Javascript
![Page 15: Himalaya Facebook Campaign](https://reader033.fdocuments.net/reader033/viewer/2022052823/55571156d8b42a4a418b53e6/html5/thumbnails/15.jpg)
Thank You