1

Case Study: ColdFX User Generated Campaign

2

Client: ColdFX

ColdFX is natural remedy helping reduce colds and flu by boosting the immune system .

3

Problem:

Cold-FX wanted Canadians to know they were a Canadian company.

4

Solution: Cold-FX Interactive Quiz Campaign

We recommended a WhiteFire Social Facebook Quiz app with Canadian Trivia.

5

Solution: Cold-FX Interactive Quiz Campaign

Weekly trivia questions drive repeat visits and the leaderboard allows visitors to

challenge their friends to promote sharing.

6

Solution: Cold-FX Interactive Quiz Campaign

Weekly trivia questions drive repeat visits and the leaderboard allows visitors to

challenge their friends to promote sharing.

7Interactive Online Quiz

8

Results:

Facebook Likes doubled over the duration the campaign from 12K to 24K.

10K new opt-ins

9

Results:

85,000 individual quiz/brand interactions

Top Influencer brought 64 new opt-ins

541% Social Lift on Paid Media drivers

10

Client ListFinancial Consumer