Higher SERP Rankings: Innovative Tactics and Proven FormulasPresented @ Think Tank Live! 2010 Advanced SEO WorkshopOctober 28, 2010

Rey VillarSearch Marketing Manager

Norvax/GoHealth.com

Higher SERP Rankings Think Tank Live!SM

@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi

2 Basic Ways to Move UpIncrease

Your Rank

Decrease Your Competitor’s

Higher SERP Rankings Think Tank Live!SM

@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi

Negative Tactics

• Google report

• Link hijacking or mimicking

• Usurp their keyword traffic

• Resubmit their site

Higher SERP Rankings Think Tank Live!SM

@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi

On-Site Formula

• Basic optimization

• SEO content

• Text links

• Image links

• 1st words

• Keyword map

Higher SERP Rankings Think Tank Live!SM

@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi

Smart Linkbuilding

Keyword Array

Home/ Deep

Authority Links

Volume Links

Network

Higher SERP Rankings Think Tank Live!SM

@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi

1st Page Fast: Local SEO

Higher SERP Rankings Think Tank Live!SM

@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi

Smart Linkbuilding

• Press releases• Directories• Sponsored

Low Impact

• Exchanges• Link bait• Article market• Bloggers• Forums

Nurture • Network• DMOZ• Link tracking• Video• Social media

Long-Term