University rankings strategies versus tactics
49
1 University Rankings & Rankers Make up versus cultural change (strategies versus tactics) 3ed. International Conference & Workshop on University Web Rankings. CSIC, Madrid, Spain, 10/04/2011
-
Upload
jorge-serrano-cobos -
Category
Education
-
view
763 -
download
1
description
When a university faces the challenge of improving its position in the world global top university rankings, has two options: to focus only on the factors measured, or address a long-term strategy that will help improve both current and future factors. The presentation will take into account advantages and disadvantages, and is accompanied by a proposal for planning with a mix of strategic and tactical actions, focused on cultural changes to drive excellence, improving educational quality and scientific visibility at the same time.
Transcript of University rankings strategies versus tactics
1
University Rankings & Rankers
Make up versus cultural change (strategies versus tactics)
3ed. International Conference & Workshop on University Web Rankings. CSIC, Madrid, Spain, 10/04/2011
2
The Objectives
3
Rankings…
3
4
Possible objectives…
■ Number 1? (Better than MIT?)
■ Number 1 of your region?
■ Number 1 of your country?
■ Improve overall quality?
■ I have the quality, need more scientific visibility
■ Etc.
5
My circumstances
6
Context
■ Me versus Everybody (International Context)
7
Context
■ Science Policy
8
Cultural change
■ Transnational policy
9
Context
■ National Higher Education Structure
10
Context
■ Competitors trends
11
Context
■ University model
12
Context
■ Overall quality level
13
Context
■ Where am I strong?
14
What to do?
15
Option A) Make up
Option B) Medium-
long term approach
16
Option A) Make up
17
Make up
■ Just factors?
Factor Webometrics THES ARWU SCIMAGO
SIZE X
RICH FILES X
VISIBILITY X
G-FACTOR X
GOOGLE SCHOLAR X
PEER REVIEW X
EMPLOYER REVIEW X
% STAFF / STUDENTS X
% CITATION / STAFF X
% INTERNATIONAL STAFF X
% INTERNATIONAL STUDENT X
NOBEL ALUMNI X
NOBEL STAFF X
HIGH CITED X
ARTS. ISI X
Nature/Science Papers X
SIZE / 5 KPI X
CROWN INDICATOR X
DOCUMENTS SCOPUS X
NUMBER CITE X
CITE/DOCUMENT X
18
Make up
■ Short Term versus Long Term
19
Make up
■ Bad practices are easy to detect
20
Make up
■ Bad practices don´t have to be evil
plagiarismtoday.com
21
Make up
■ Scientific Research Production is not easy
22
Make up
■ Tech is not the panacea
23
Option B) Medium-
long term approach
24
Cultural change
■ Lets broaden our minds
25
Cultural change
■ Change everything?
Cultural change Strategic change
Tactic actions Measurable tasks
26
Cultural change
■ University as an iceberg
27
Cultural change
■ The key: to find the lever (s)
28
Cultural change
■ Impact factor versus Web impact
29
Cultural change
■ Impact factor versus Web impact
30
Cultural change
■ The first: why and what for
31
Cultural change
■ Think Hollistically: What to Measure
32
Cultural change
■ Collaboration strategy / Tactics
The Royal Society
33
Cultural change
■ Take decisions
34
Cultural change
■ Take decisions
35
Cultural change
■ Communication strategy
36
Cultural change
■ Involve everybody
37
Cultural change
■ Involve everybody
38
Cultural change
■ Involve everybody
39
Cultural change
■ Involve everybody
40
Cultural change
■ Re-think research workflow
41
Cultural change
■ Re-think research workflow
42
Cultural change
■ Re-think research visibility strategies
43
Cultural change
■ University Library is your hidden treasure
44
Cultural change
■ Redefine your scientific social relationships
Webometrics.info
45
Cultural change
■ Timeline
• Audit & Analysis• Strategic Approach Definition• Tactic Ideas Definition• KPI DesignShort Term
• Tactic Solutions Implementation • Strategic Solutions Planning • Staff mentoring
Medium Term
• Betatesting• Strategic Plan Launch • KPI measurement• Results evaluation and iterationLong Term
46
Conclusions
47
48
It depends
;- )
49
Jorge [email protected]
HeadquartersC/Garcilaso 15-B46003 Valencia, SpainTel: 96 369 41 23Fax: 96 369 34 [email protected]
New York City675 3rd Avenue, Suite 400, New York, N.Y. 10017 U.S.A. Phone: (+1.212) 922-9000
