H&H Webranking GCCH&H Webranking GCC

D b i O t b 7 2009Dubai, October 7 2009

The story of H&H Webranking

Annual corporate website survey, started in 1997 to improve use of Internet also for corporations

Year by year1997 Sweden1998 Nordic countries2001 Europe top 1002004 Italy Netherlands Germany2004 Italy, Netherlands, Germany 2007 Emerging markets: Russia, Kazakhstan, Ukraine, Turkey2009 GCC, Europe top 500, p p

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What is H&H WebrankingY l i f th l tYearly review of the largest corporate websites to improve online corporate communication According to 90% of850 websites in 30 countries

The rankings are based on survey

According to 90% of the respondents, the corporate website isof requirements and demands from

business journalists, analysts and investors

corporate website is the main source for

corporate informationThe H&H Webranking report is used regularly by more than 100

i th h t E

corporate information

companies throughout Europe as a tool for improving online communication

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How does it workM th d lMethodology

1. The SurveyQuestionnaire sent to analysts, y ,investors and business journalistsTheir answers create the basis for the research protocol20% renewal ratio20% renewal ratio

2. The RankingRanking of all websites based on the

t l3. The Results

protocolGathering of Best Practice database Knowledge gathering of trends

3. The ResultsAnalysis of the results Publishing of resultsTh H&H W b ki R t iThe H&H Webranking Report is launchedSeminars and Awards

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The most published research on corporate The most published research on corporate websites

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H&H Webranking GCC

First ranking of corporate websites in GCC

Largest companies by market cap inBahrainKuwaitQatarSaudi ArabiaUnited Arab EmiratesUnited Arab Emirates

Total of 85 companies

GCC rankings are the first to be published based on the protocol of 2009

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Examples of findings in the survey 2009p g y 9

Requirements based on responses from more than 350 business journalists, analysts and investors

Up to date information

Q: How fast should the news flow on a corporate website (i.e. financial reports, press releases, webcasts etc.) be updated? p , p , ) p

Answers Number Share

1.In real time 195 62%

2.Within 3 minutes 62 20%

3.During the same day 35 11%

4 Within a week 8 3%4.Within a week 8 3%

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Internet habits

Q: How often are you connected to the Internet?

Answers Number Share

1.Permanently online 256 82%

2.One or more times per day 52 17%

3.At least once a week 0 0%

4.Less often than once a week 1 0%

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Information on corporate websites

Q: How often do you search for information on corporate websites?

Answers Number Share

1 Several times per day 139 44%1.Several times per day 139 44%

2.Daily 88 28%

3 W kl 58 19%3.Weekly 58 19%

4.Monthly or less often 18 6%

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Mobile access

Q: Do you access the Web with a mobile phone?

Answers Number Share

1.Daily 48 15%

2.Weekly 50 16%

3.Monthly 18 6%

4.Never, although I have a cell phone with an internet browser 51 16%

5.Never, don’t use a cell phone with an internet browser 53 17%

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Most requested – financial informationL l i PDFLatest annual report in PDF

Latest interim report in PDF

Financial targets

Debt/credit/financing ginformation

Information about major shareholders/free float

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Most requested – press A hi f lArchive of press releases

Clear time-stamps for press lreleases

Fact sheet in PDF

Transcripts from teleconferences

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Most requested – company information M k h /SMarket share/Sector or competitor statistics

F t f t ith k i f tiFast facts with key information

Information about the business operationsoperations

Geographical dispersion of production and salesproduction and sales

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The results and the reportsp

How does it workM th d lMethodology

1. The SurveyQuestionnaire sent to analysts, y ,investors and business journalistsTheir answers create the basis for the research protocol20% renewal ratio20% renewal ratio

2. The RankingRanking of all websites based on the

t l3. The Results

protocolGathering of Best Practice database Knowledge gathering of trends

3. The ResultsAnalysis of the results Publishing of resultsTh H&H W b ki R t iThe H&H Webranking Report is launchedSeminars and Awards

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The results and the reportsR l bli h d i b iResults published in business dailies all over the world

R t il bl t llReports available to all companies included in the rankingsg

General reportCompany reportS t tSector report

Content of the reportsQ&A of target group surveyQ&A of target group surveyAnalysis of requirementsScoring motiveBest practiceCompany result

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Questions and answers from the target Questions and answers from the target group survey

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Analysis of requirements of each sector on Analysis of requirements of each sector on a corporate website

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Scoring motive

Who wants the criteria By target groupBy regionBy region

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Best practice

What companies have solved the issue in a good way?Links and screenshots

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Company score

Score per criteria

Also score for your peers are available in the Sector report

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Winners of H&H Webranking GCC

Award ceremony today 18.15

Press conference tomorrow 10.00

Results published on www.webranking.eu tomorrow 11.00

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