Hero Honda & Videocon

8/2/2019 Hero Honda & Videocon

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Presented By:

Shweta ,

Rajesh &Vidhi


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LOGO

The image is used to identify the organizationHero subject of public interest.

The significance of the logo is to help the readeridentify the organization.

It assure the readers that they have reached theright article containing critical commentary aboutthe organization.

It illustrate the organization's intended brandingmessage in a way that words alone could notconvey.


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INTRODUCTION

An Indian motorcycle and scooter manufacturer

based in New Delhi, India.

Hero Honda started in 1984 as a joint venture

between Hero Cycles of India and Honda of

Japan.The company is the largest two wheeler

manufacturer in India.

The 2006 Forbes 200 Most Respected companies

list has Hero Honda Motors ranked at 108.
http://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Motorcycle


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PROMOTION-ACTIVITIES


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HERO-HONDA & HONDA


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TERMINATIONOF HONDAFROM

JOINTVENTURE

Decided in December ,2010 by board of

directors

To terminate the joint venture between Hero

Group of India and Honda of Japan in a phased

mannerThe Hero Group would buy out the 26% stake of

the Honda in JV Hero Honda


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NEW LOGO


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HERO MOTOCORP

HUM MAIN HAI HERO


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NEW LOGO

The new brand identity and logo,

Hero MotoCorp, was developedby the London firm Wolff Olins.

The logo was revealed on 9

August 2011 in London, the daybefore the third test

match between England and

India.

The entire logo is used to conveythe meaning intended and avoid

tarnishing or misrepresenting the

intended image.
http://en.wikipedia.org/wiki/Wolff_Olinshttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Wolff_Olinshttp://en.wikipedia.org/wiki/Wolff_Olinshttp://en.wikipedia.org/wiki/Wolff_Olins


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HERO MOTOCORP

Hero MotoCorp can now export to

Latin America, Africa and West

Asia.

Hero is free to use any vendors for

its components instead of justHonda-approved vendors.

Hero can use the Honda brand till

2014, but the Indian group wants to

acquire a new identify of its own at

the earliest in order to maintain its

leadership position.


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AFTERNEWSOFDEMERGER

Overall sentiment about Hero motors future was

not very positive.

Stock market and financial pundits had theirreasons (like royalty that Hero group would have topay to Honda motors till 2014) to doubt their

profitability.

Hero Honda would be able to command samebrand loyalty, customer faith and credibility in theeyes of its customer sans Honda?

Would it be possible to instil same feeling ofbelongingness after removing 'Honda' from 'HeroHonda?


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WITH A.R.RAHMAN

An affirmative yes was the answer from acombined team the Mozart viz. A R Rahman, a

pug viz. 'hero

the word Hero did for Hero Moto Corp whatthe pug once did for Vodafone.

Post demerger, the word hero was again usedwith music to evoke emotional appeal in its

viewers.Two, fabulous Rahman music got viewers

hooked on to Hero Moto Corps brand, creatinga familiarity with the brand very quickly.


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COMPANYPROFILE

The brand, which has been in existence for more

than two decades, has managed a fair share in

the entry/middle product segment.

It is perceived as a brand for the Indian middle

class -- no frills, no glamour, simple, reliable and

hassle-free.

The brand will also be positioned to make aconnect with the hearts and minds of young-at-

heart consumers.


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NEW LOGO


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NEW LOGO

The new logo was revealed by king SRK at LA. "The new identity and logo is based on the

consumer-centric approach of the brand and its

positioning to be closer to the consumers heart -

both in terms of its values and philosophies, aswell as its servicing aspects.

The brand make-over is aimed at Youth-minded

consumers who have a new global mind-set.

The Videocon logo is the heart of the new brand

identity.


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CONT..

The Fluid lava reflects the brand idea,'Experience change'.

The green colour is symbolic to the company's

ecology drive.

The brand reinvention will involve our

employees and keep them engaged, energised

and rewardedas a strong workforce results in

even stronger products.

-KR Kim,

vice-chairman and CEO,

Videocon Group


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EXECUTINGTHECHANGE

The re-branding comes after a major review of

the brand's advertising and media planning and

buying duties.

To communicate the change in identity, thebrand will engage in strong marketing initiatives

and promotional campaigns across all the media,

including print, electronic, radio and various

BTL and on-ground activities, marketingcollaterals and visual merchandising.


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CONT..

The group had put up the account, estimated to

be in the region of Rs 200 crore, for a pitch.

"The rationale behind Videocon's brandevolution comes from our constant endeavour to

listen and respond to the changing market

dynamics in India and overseas."


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PROMOTIONALACTIVITIES


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Hero Honda & Videocon

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