HERO HONDA-FINALE

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INTRODUCTION - GAURAV

Hero Honda Motors Limited, based inDelhi, Indiais a joint venture between theHero

Groupof India andHondaof Japan.[verification needed][2]

It has been referred to as the world's

biggest manufacturer of2-wheeled motorized vehiclessince 2001, when it produced 1.3

million motorbikes in a single year. During the fiscal year 2008-09, the company has sold3.28 million bikes and the net profit of the company stood atRs. 1281.7crore, up 32% from

the previous fiscal year.[verification needed][2]

The company's most popular model is theHero Honda's Splendor, which is the world's

largest-selling motorcycle, selling more than one million units per year.[3]

A rich background of manufacturing high value,reasonably priced products; an uncompromisingpursuit of the goals to attain quality along withcustomer satisfaction; the resulting affinity in

working cultures - brought the world's largest manufacturer ofmotorcycles in collaboration with the world's largest bicycle manufacturer,bringing forth a market leader. Honda Motor Company of Japan and theHero Group entered a joint venture to setup Hero Honda Motors Limitedin 1984.

Quality Policy

Excellence in quality is the core value of HeroHonda's philosophy.

We are committed at all levels to achieve high quality in

whatever we do, particularly in our products and

services which will meet and exceed customer's growing

aspirations through:

Innovation in products, processes and services.

Continuous improvement in our total quality

management systems.

Teamwork and responsibility.

Safety Policy

Hero Honda is committed to safety and health of
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its employees and other persons who may be affected

by its operations. We believe that the safe work

practices lead to better business performance,

motivated workforce and higher productivity.

We shall create a safety culture in the organization by:

Integrating safety and health matters in all our

activities.

Ensuring compliance with all applicable legislative

requirements.

Empowering employees to ensure safety in their

respective work places.

Promoting safety and health awareness amongst

employees, suppliers and contractors.

Continuous improvements in safety performance

through precautions besides participation and

training of employees.

CUSTOMER SERVICE - NEHA

Customer-centric:

The Company's success has been driven by customer centric policies andteamwork to achieve progress and productivity. The philosophy of HeroHonda emphasizes the "Pursuit of Excellence" in designing and

manufacturing technologically and qualitatively superior products and increating economic value for its stakeholders. It takes care of itscustomers through value based competitive pricing and good aftersales service.

Excellent marketing, finance and loan services, an efficient dealernetwork, tactical promotion comprising of fuel conservation campaigns,mobile workshops, safety driving courses and others, all placed HeroHonda in a league distinct from the conventional. The Company focuseson providing "Value for Money" through its pricing strategies and after

sales services
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Honda, Enfield top customer satisfaction:

BAJAJ CT100, Honda Unicorn, Hero Honda Splendor

Plus and Royal Enfield Bullet 350 cc rank the highest in

their respective segments in the 2005 Motorcycle Total

Customer Satisfaction (MTCS) study conducted by the

TNS specialist division, TNSAutomotive.

According to the study, Hero Honda Splendor Plus leads

the competitive `executive' bikes, while Royal Enfield

Bullet dominates the niche `cruiser' bikes segment.

The study represents the responses of more than 7,000

new-motorcycle buyers towards the performance of 40

models in the key areas of sales satisfaction, product

quality, motorcycle performance and design, after-sales

service, brand image, and cost-of-ownership. The TCS

index score provides a measure of the satisfaction and

loyalty a given model or brand enjoys with its
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customers.

"The overall industry average TCS score remains

unchanged compared to 2004. The gains recorded bymost premium and cruiser bikes are nullified by the

lack of improvements in the high volume standard and

executive segments.

"Among the new models, Honda Unicorn receives the

best ratings to overtake Bajaj Pulsar in the premium

segment. Product quality and cost of ownership

perception emerge as Unicorn's key strengths. While

newness generally has a positive rub-off on customer

perceptions, this phenomenon is not universally true.

Hero Honda Splendor Plus defies the general trend with

a strong performance on all measures of customer

satisfaction," said Mr Rajeev Lochan, General Manager- Asia Pacific of TNS Automotive.

The study points out that the Indian market is sensitive

to mileage/fuel efficiency a trend seen since TNS'

inaugural study in 2003. While this sensitivity is

generally seen among all types of owners, it is

particularly relevant for `standard' and `executive'bikes where customers attach importance to fuel

efficiency.

"Bajaj CT100 benefits from its segment leading the

rating on fuel efficiency with its owners also reporting

industry-best mileage of 70 km per litre. However, it is

important to diffuse focus from fuel efficiency due to
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the heightened customer expectations. This is reflected

by TVS Centra's performance where satisfaction with

fuel efficiency is relatively lower despite strong mileage

figures reported by its owners," added Mr Lochan.

In addition to the customer evaluations on various

aspects of their ownership experience, this study also

finds that 14 per cent of the motorcycle owners

surveyed indicate their preference for a car in the next

three years, while 28 per cent of the current

motorcycle owners intend to buy an additional or

replacement motorcycle in the future

QUALITY CIRCLE - PALLAVI

Hero Honda. Business-Management. ... Focused on the quality of the modals on the

aspect of durability, fuel efficiency and pollutioncontrol Honda decided to consolidate its

R&D activities worldwide in three countries

Quality & Handling: Pulsar 150cc DTSi generates more noise, as it gets older; say a 2-year-old pulsar is noisier than a new Pulsar, but hardly there is any such difference in Hunk.

However, if the rider is fond of speed drive, his Pulsar 150cc DTSi will get heated up when

driven at 60kmph speed for sometime. Yowza! Hero Honda Hunk stays cool no matter

speed driving for a considerable length of time. It also means a difference with maintenance.

Pulsar 150cc DTSi warrants change in clutch plates more often than a Hero Honda Hunk. So

speed handling, Hunk betters the Pulsar.

Fuel Efficiency: Mileage wise Honda Hunk gives about 55-60 km/L for the economy riding

and 65 km/L on a long drive and Pulsar 150cc DTSi gives around 45-50 km/L mileage on

economy ride and about 55 on long drive (should it be driven smoothly).

Quality at Hero is attained not just by modern plants and equipment andthrough latest technology, but by enforcing a strict discipline(SHITSUKE).At the Group factories, attaining quality standards is an everyday practice- a strictly pursued discipline. It comes from an amalgamation of thelatest technology with deep-rooted experience derived from nearly fourdecades of hard labour.

It is an attitude that masters the challenge of growth and change -

change in consumers' perceptions about products and new aspirationsarising from a new generation of buyers. Conformance to quality at Hero


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begins on the shop floor. Every worker ensures at each stage ofmanufacturing that any of the faulty products are not allowed to gothrough further manufacturing and distribution cycles.

Today quality is ensured from steel processing to the finished product.

Each component goes through numerous tests at the stages of design,raw material procurement and, of course, during the manufacturingprocess.

Constant technology upgradation ensures that the Group stays in theglobal mainstream and maintains its competitive edge. With each of itsforeign collaborations, the Group goes onto strengthen its qualitymeasures as per the book. The Group also employs the services ofindependent experts from around the world to assist in new design andproduction processes.

Nevertheless, in this race to acquire the most modern techniques andtechnologies and to collaborate with the most advanced players in themarket, the core competence continues to be derived from the Group'sphilosophy - "To Engineer Satisfaction."

HERO HONDA-FINALE

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