Helen McRae, Mindshare: Artificial Intelligence: This centurys most exciting marketing opportunity...
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Artificial Intelligence: Fad or future? Helen McRae, CEO, Mindshare UK
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Transcript of Helen McRae, Mindshare: Artificial Intelligence: This centurys most exciting marketing opportunity...
The impact of AI will go far beyond the confines of marketing
“According to our estimates,
about 47percent of total
US employment is at risk”
Source: The Future of Employment, Oxford University, 2013
In the short term, there are three areas driven by AI I’d like to highlight
1
Personalisation
2
Chat bots
3
Programmatic
commerce
Three things to remember
1. We need to work harder to augment
the AI in Personalisation with HI and
turn communications into a service
2. To succeed with chatbots brands
need to appreciate the quirks of
human–machine interaction
3. Programmatic commerce has to
balance the human desires for
convenience and control