Heidi Baron Godoff Portfolio Sept2011 Rev6 1
-
Upload
heidigodoff -
Category
Documents
-
view
843 -
download
2
Transcript of Heidi Baron Godoff Portfolio Sept2011 Rev6 1
![Page 1: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/1.jpg)
Heidi Baron GodoΩ
creative director, senior fashion editor, marketing director, style raconteur
![Page 2: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/2.jpg)
web: fashion/lifestyle /e-commerce
![Page 3: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/3.jpg)
Digital Launch:
Created and launched online store for internationally renowned fashion destination Kirna Zabete, Soho, NYC
Virtual e-commerce of the real store experience. Clean, elegant, witty.
Recreated the luxury shopping experience and sense of beauty in a digital format
Achieved through creating compelling + aspirational weekly site updates to highlight new merchandise.
Created email blast stories around new products with quick turn-around to stay ahead of trends and move merchandise.
Snappy tag-lines, edited and wrote short text.
![Page 4: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/4.jpg)
![Page 5: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/5.jpg)
![Page 6: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/6.jpg)
![Page 7: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/7.jpg)
![Page 8: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/8.jpg)
![Page 9: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/9.jpg)
![Page 10: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/10.jpg)
![Page 11: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/11.jpg)
![Page 12: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/12.jpg)
![Page 13: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/13.jpg)
Swanson Vineyards
Mission: develop and grow the direct-to-consumer business at Swanson Vineyards exclusive Rutherford estate and develop an upscale online experience to introduce the brand to a national audience.
Launched the Swanson digital wine shop: created brand + identity using a playful, upscale + youthful lifestyle message to set Swanson apart from the traditional advertising + promotion coming out of the Napa Valley Wine industry.
Created an e-commerce site with an editorial feel. Launched the Alexis’ blog for ‘the curious and eccentric’ visitor to the Napa Valley - more lifestyle in content, less wine.
Created lower price point wine line + Sip Shoppe to attract a younger, cosmopolitan audience.
![Page 14: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/14.jpg)
![Page 15: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/15.jpg)
![Page 16: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/16.jpg)
![Page 17: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/17.jpg)
![Page 18: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/18.jpg)
![Page 19: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/19.jpg)
![Page 20: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/20.jpg)
![Page 21: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/21.jpg)
![Page 22: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/22.jpg)
![Page 23: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/23.jpg)
![Page 24: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/24.jpg)
3 x 6” 2.5 x 6”
INSTANT NAPACABERNET
2008
3 x 6” 2.5 x 6”
INSTANT NAPACABERNET
2008
![Page 25: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/25.jpg)
Calypso St. Barth
Mission: Redesigned the Calypso St. Barth website to reflect the brand image and shopping experience of the international Calypso St. Barth stores. Easy, breezy island-feel to simulate the original tiny store in St. Barth that Christianne Celle created back in the early 90’s.
Created templates for easy product segmentation + functionality. Simplicity and beauty.
(The real reason for the site update was to get the entire brand ready to be sold. Mission accomplished sold for $60 million in 2008)
![Page 26: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/26.jpg)
![Page 27: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/27.jpg)
![Page 28: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/28.jpg)
![Page 29: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/29.jpg)
![Page 30: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/30.jpg)
print editorial + advertising fashion /beauty /lifestyle
![Page 31: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/31.jpg)
Mirabella Magazine: Senior Fashion Editor
Covered the American + Italian Designer Markets, maintained close relationship with designers in that market.
Sourced new Talent. Created compelling stories based on trends. Edited ‘the-best-of’ to highlight in the publications monthly issues.
Directed + styled cover stories, monthly fashion spreads.
![Page 32: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/32.jpg)
![Page 33: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/33.jpg)
![Page 34: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/34.jpg)
Print Advertising: Style Director, New York Times
“Best of the Season” advertorial national gift guide published by the NYT magazine. Arrived annually on the Sunday after Thanks- giving to launch the Holiday Season
Covered fashion, beauty, home, technology, hottest gifts of the season. Created story concept, did market, edited the best for the upscale NY Times reader.
![Page 35: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/35.jpg)
![Page 36: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/36.jpg)
![Page 37: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/37.jpg)
![Page 38: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/38.jpg)
![Page 39: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/39.jpg)
![Page 40: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/40.jpg)
promotion + special events fashion /beauty
![Page 41: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/41.jpg)
Twist Creative: Cofounder + Creative Director Boutique Marketing + Promotion Agency
Agency working with clients such as Ralph Lauren Fragrances. Created concept for major fragrance such as Romance, Ralph, Glamourous, Extreme Sport.
Created + Produced Ralph Lauren Fragrances Launch Parties for national + international press. Managed big budgets, crews, caterers, set designers, music + sound. In-store design and special events.
![Page 42: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/42.jpg)
![Page 43: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/43.jpg)
![Page 44: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/44.jpg)
![Page 45: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/45.jpg)
![Page 46: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/46.jpg)
Clients:
Swanson Vineyards, Kirna Zabete, Calypso St. Barth, Nike, Ralph Lauren Fragrances, L’Oreal, Helena Rubinstein, The New York Times, Anne Klein, Barneys NY, Mirabella.
Contact:
[email protected], 917 881 9394
![Page 47: Heidi Baron Godoff Portfolio Sept2011 Rev6 1](https://reader030.fdocuments.net/reader030/viewer/2022020123/559972cd1a28abee7e8b4603/html5/thumbnails/47.jpg)
HBG