Heelprint Communications
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Heelprint Communications University of North Carolina at Chapel Hill School of Journalism and Mass Communication Fall 2010 Heelprint Communications
description
Describes our purpose, vision and goals.
Transcript of Heelprint Communications
HeelprintCommunicationsUniversity of North Carolina at Chapel HillSchool of Journalism and Mass CommunicationFall 2010
HeelprintCommunications
Our History• Founded in summer 2009
• Co-Founders: Megan Carriker, Amy Dobrzynski, Cecilia Gomes, Sabrina Wood
• Partnership between Ad Club and Carolina PRSSA
• Clients: York House Press, Orange County Partnership to End Homelessness, Aasha, Blinkness
• Staff: 65 members
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Our PurposeGain real world public relations and advertising experience
Help businesses and non-profit organizations in the Chapel Hill community
Challenge students’ creativity while helping develop their communication skills
Emphasis on team-work and individual exploration
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Our Talent7 member Board of Directors
CEO, COO, CFO Senior Directors (Marketing, Design & Copy, Public Relations,
Technical)
22 associates, 3 teams Marketing Public Relations Design & Copy
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Our Services
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Our AdvantageOnly student-run firm in the area
No one can provide the services we offer at the same cost with the same connections to the UNC-Chapel Hill campus
Target businesses with little to no communications presence
Focus on non-profits
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Our Clients
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Example #1
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Examples of promotional materials:
Our VisionHelp students get the public relations and advertising
experience they need to get an internship/job
Support system of UNC
Build on what students learn in their classes
Create a community learning environment
Interaction with clients and other staffers
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Our FutureWe only accept the best at Heelprint Communications
Treated as an internship Resumes and cover letters Interview process
Extensive training and mentoring program Younger students “shadow” more experienced staffers Emphasis on learning and collaboration
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Our Mission
Heelprint Communications is dedicated to providing students at UNC-Chapel Hill with the unique opportunity to gain real world public relations and advertising experience, while helping businesses and non-profit organizations with their strategic communication needs. We are an innovative, student-run agency that aims to challenge students’ creativity while helping develop their communication skills through team-work and individual exploration. We are passionate about our work, and we are dedicated to making your heelprints stick.
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Let us help you. Create your heelprint.
Our Contact Information Chief Executive Officer – Amy Dobrzynski,
Chief Operating Officer – Elizabeth Graper, [email protected]
Chief Financial Officer – Vivian Xue, [email protected]
Current website: www.heelprintcomm.wordpress.com
New website: www.createyourheelprint.com
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