Healthy hair trends: It begins from withind1yta2btgyq163.cloudfront.net/fileadmin/user_upload/...In...
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Healthy hair trends: Deposits on hair surface and penetrates deep into the hair cortex GENENCARE ® OSMS BA formulated in shampoo protects the hair and scalp: How does hair get damaged? 13% LESS INTERNAL DAMAGE 15% LESS EXTERNAL DAMAGE Strengthens scalp barrier and mitigates irritation of Surfactants on the scalp Damaged hair Scalp issues Stronger, healthier-looking hair with GENENCARE ® All-natural It begins from within The desire for natural ingredients in haircare products is increasing around the world. Consumers are seeking out more information on ingredients to find ones that are in line with their greener lifestyle choices. However, they are not willing to compromise product efficacy for an all-natural product. In the US and Europe, the inclusion of botanical/herbal ingredients is almost a must for haircare products, strongly driving NPD. More than just natural ingredients, consumers are seeking out gentler, milder formulations, such as sulphate-free surfactants, which are perceived as more beneficial than synthetic chemicals Frizz reduction is an indication of reduced damage and results in increased shine (better alignment of hair fiber) and perception of healthy looking hair. Reduction in combing force will result in less hair damage and, over time, leave the hair stronger than it would have been without GENENCARE ® OSMS BA. In a clinical study on 39 Brazilian women, the regular use during 4 weeks of shampoo and conditioner containing GENENCARE ® OSMS BA reduces TEWL by 9% and promotes improved scalp barrier function and health. * Small molecules called osmolytes are nature’s secret to controlling water balance within living cells, by attracting and holding onto vital moisture. DuPont has harnessed this hidden power to create GENENCARE ® OSMS, a line naturally-sourced osmolytes for skin, hair, and color cosmetics applications. Open cuticle scales Itching, dryness, dandruff Washing, brushing, heat styling Chemical treatments, coloring Environmental conditions Poor fiber alignment Increased friction and force in combing and styling. With increased hair friction, hair properties are altered, resulting in: The hair shaft is less lubricated. Broken hair/hair loss, split ends, tangling, knots, weak hair and dull look. *compared to control shampoo *measured by fluorescence microscopy *measured by fluorescence microscopy Source: Euromonitor: Ingredient trends and Innovation in Haircare Mintel: shampoo conditioner hair treatments LA 2017 Derived from non-GMO sugar beet, GENENCARE ® OSMS is certified 100% plant-based origin. By binding to the damaged sites, GENENCARE ® contributes to hair that's smoother, stronger, and more resistant to breakage. Within the natural trend, men’s shampoo sales continue to outpace overall shampoo segment growth, and dry shampoo is benefitting from increased awareness. Women who purchase haircare products based on professional advice have expressed more interest in scalp-protecting products Women in France, Germany, Italy and Spain who think that botanical/herbal ingredients in haircare is an indicator of naturalness. United Kingdom Trends: United States Trends: European Trends: 37%-49% Conditioning shampoos have been gaining popularity in the US, due to concerns with damage from frequent shampooing and the need to simplify haircare routines. the new “2 in 1” *Compared to control. Frequency of wash=3 times/week. Proven results: 41% 36% 67% 40-50% Reduction of broken fibers Reduction of split ends Reduction in frizz effect in humid environment Wet & dry combability on virging and mecha- nically-damaged hair improvements Untreated Caucasian hair tresses washed with shampoo with GENENCARE ® OSMS BA* @DuPontBiobased bioscience.dupont.com/personalcare Copyright © 2019 DuPont. All rights reserved. The DuPont Oval Logo, DuPont ™ , and all products denoted with ® or ™ are trademarks or registered trademarks of E. I. du Pont de Nemours and Company or its affiliates.
Transcript of Healthy hair trends: It begins from withind1yta2btgyq163.cloudfront.net/fileadmin/user_upload/...In...
Healthy hair trends:
Deposits on hair surfaceand penetrates deep into the hair cortex
GENENCARE® OSMS BA formulated in shampoo protects the hair and scalp:
How does hair get damaged?
13% LESSINTERNAL DAMAGE
15% LESSEXTERNAL DAMAGE
Strengthens scalp barrier and mitigates irritation ofSurfactants on the scalp
Damaged hair Scalp issues
Stronger, healthier-looking hair with GENENCARE®
All-natural
It begins from withinThe desire for natural ingredients in haircare products is increasing around the world.Consumers are seeking out more information on ingredients to find ones that are in line with their greener lifestyle choices. However, they are not willing to compromise product efficacy for an all-natural product.
In the US and Europe, the inclusion of botanical/herbal ingredients is almost a must for haircare products, strongly driving NPD. More than just natural ingredients, consumers are seeking out gentler, milder formulations, such as sulphate-free surfactants, which are perceived as more beneficial than synthetic chemicals
Frizz reduction is an indication of reduced damage and results in increased shine (better alignment of hair fiber) and
perception of healthy looking hair.
Reduction in combing force will result in less hair damage and, over time, leave the hair stronger than it would have been without GENENCARE® OSMS BA.
In a clinical study on 39 Brazilian women, the regular use during 4 weeks of shampoo and conditioner containing GENENCARE® OSMS BA reduces TEWLby 9% and promotes improved scalp barrier function and health.*
Small molecules called osmolytes are nature’s secret to controlling water balance within living cells, by attracting andholding onto vital moisture. DuPont has harnessed this hidden power to create GENENCARE® OSMS,a line naturally-sourced osmolytes for skin, hair, and color cosmetics applications.
Open cuticle scales Itching, dryness, dandruff
Washing, brushing,heat styling
Chemical treatments,coloring
Environmentalconditions
Poor fiber alignment
Increased friction and force in combing and styling.
With increased hair friction, hair propertiesare altered, resulting in:
The hair shaft is less lubricated.Broken hair/hair loss, split ends, tangling,knots, weak hair and dull look.
*compared to control shampoo
*measured by fluorescence microscopy*measured by fluorescence microscopy
Source: Euromonitor: Ingredient trends and Innovation in HaircareMintel: shampoo conditioner hair treatments LA 2017
Derived from non-GMO sugar beet, GENENCARE® OSMSis certified 100% plant-based origin.
By binding to the damaged sites, GENENCARE® contributes to hairthat's smoother, stronger, and more resistant to breakage.
Within the natural trend, men’s shampoo sales continue to outpace overall shampoo segment growth, and dry shampoo is benefitting from increased awareness.
Women who purchase haircare productsbased on professional advice have expressedmore interest in scalp-protecting products
Women in France, Germany, Italy and Spain who think that botanical/herbal ingredients in haircare is an indicator of naturalness.
United KingdomTrends:
United StatesTrends:
EuropeanTrends:
37%-49%
Conditioning shampoos have been gaining popularity in the US, due to concerns with damage from frequent shampooing and the need to simplify haircare routines.
the new
“2 in 1”
*Compared to control. Frequency of wash=3 times/week.
Proven results:
41% 36% 67%40-50%Reductionof brokenfibers
Reductionof split ends
Reduction in frizz effect in humidenvironment
Wet & dry combability on virging and mecha-nically-damaged hairimprovements
Untreated Caucasian hair tresses washed with shampoo with GENENCARE® OSMS BA*
@DuPontBiobased bioscience.dupont.com/personalcare
Copyright © 2019 DuPont. All rights reserved. The DuPont Oval Logo, DuPont™, and all products denoted with ® or ™ are trademarks or registered trademarks of E. I. du Pont de Nemours and Company or its affiliates.
