Content

Food industry

Gulfood 2013

Demographic growth

Egypt – increasing demand from a still rapid

growing population

Energy Industry

Power Plants in Lebanon

Energy Industry

Saudi Arabia – the oil-rich nation invests

massively in alternative energy

Others

His Royal Highness Prince Joachim visiting

the UAE

This issue’s spotlight:

The growing potential of the camels

Event calendar

THE TRADE COUNCIL’S

NEWSLETTER FOR THE MENA REGION April 2013

Welcome to the Regional Newsletter

Dear Reader,

Welcome to the second 2013 issue of The Trade Council’s Regional Newsletter for the MENA countries. Introductory, this issue of the MENA Regional Newsletter focuses on the largest food exhibition in the world held in Dubai, UAE: Gulfood 2013. The success of Gulfood underpins the increased growth of the food industry in the entire MENA region. The increasing demand in consumer goods is by observers explained by the demographic development in Egypt. What is more, investments within the energy industry in both Leba-non and Saudi Arabia are changing focus from mainly relying on fos-sil energy sources to more sustainable energy generation. Moreover, His Royal Highness Prince Joachim visited the UAE in con-nection to Gulfood in late February. Lastly, this issue’s spotlight highlights the rather unknown industry that lies in the shadow of equine business: the camel industry.

We hope that you will enjoy reading this issue of the MENA Regional Newsletter.

Per Tangsgaard Jensen Consul General E-mail: pertje@um.dk The newsletter is published at each quarter and contains commercial, political, and economic information related to the MENA region.

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Food industry

Gulfood 2013

The world’s largest annual food and beverage exhibition: Gulfood took place in Dubai International Convention and

Exhibition Centre (DICEC) from the 25th to the 28th of February 2013. The exhibition brings together food and bever-

age producers, suppliers and manufacturers. In an area of more than 110.000 m2, 4,200 exhibitors from 110 coun-

tries attended the exhibition. Last year the number of exhibitors was 3,800, and the increasing attendance is ex-

pected to coming.

The food industry is one of the fastest growing sectors in the world and the global food and beverage production

market is estimated to USD 5.66 tn. Gulfood 2013 highlights the growth of the local food and beverage industry in

the Middle East; food and beverage imports to the member countries of the GCC region (Gulf Cooperation Council)

are expected to be more than doubled by 2020 reaching a total of USD 53 bn. This growth is among others accredit-

ed by the growing population, the increase of tourists, and the high level of

income per capita.

This year Denmark was represented by 26 companies at Gulfood, where 16

companies were placed at a joint Danish pavilion. The Danish pavilion was

supported by the Confederation of Danish Industry, Export Promotion

Denmark and the Danish Trade Council in Dubai. Danish companies report-

ed an overwhelming interest for Danish products from especially Libya and

Nigeria. The Danish export of food and beverage to the Middle East has

increased significantly the last decade and was approximately USD 610 mil-

lion in 2011. The Danish stand was visited by His Royal Highness Prince Joa-

chim who also participated in the opening of Gulfood 2013.

The United Arab Emirates (UAE) has established itself as one of the world’s

leading re-exporter of rice and a logistical trading hub for sugar, chocolate,

fruit juices, coffee and tea. This position is geared by the UAE government

organizing the country’s infrastructure to meet the demand by expanding

the local manufacturing and warehouse capabilities. The newly opened and

highly modern industrial free zone Kizad in Abu Dhabi is also expected to

play a major role in this regard. The Kizad free zone is a 417 sq. km green

field with special dedicated food cluster to promote manufacture of food

and beverage.

The next Gulfood exhibition will take place the 23rd – 27th February 2014 at

the DICEC. The future exhibition has been extended with one more day

compared to this year.

For further information, please contact: The Royal Danish Consulate General in Dubai Astrid Svitzer Ching Nielsen – Head of Commercial Section Phone: +971 4 348 0877 / e-mail: asthan@um.dk

Danish companies at Gulfood 2013: AarhusKarlshamn Denmark A/S Aasted ApS Andelsmejeriet Saedager BPI Danapak Flexibles A/S ESS-Export Promotion Denmark ESS-Food Fortitech Europe ApS Glud & Marstrand A/S Gram Equipment Jacobsens Bakery Ltd. Kelsen Group A/S Lildal LINCO Food Systems A/S Mammen Cheese A/S Nordex Food A/S Nowaco A/S Orana A/S Palsgaard A/S Robert Damkjær Ltd Scandic Food A/S SkareGroup Tomex Danmark A/S Uhrenholt A/S WCB Ice Cream

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Demographic Growth

Egypt – increasing demand from a still rapid growing population

In the past year Egypt was ranked as number 110 out

of 183 countries regarding the ease to do business in.

This still implies potential challenges, however over-

shadowed by the long term possibilities Egypt has to

offer. Highlighting the statistics concerning the ease

of setting up a business, Egypt was ranked 21th com-

pared to the MENA region’s average of 98, this is ex-

plained due to among others the reduction in costs

when setting up a business.

Egypt is a rapid growing country and UN data forecast

a boom in the Egyptian population which by 2020 is

estimated to surpass 100 million people. This growing

rather young population are expected to have more

spending power.

Egyptians spend around 37 % of their income on food, drink and tobacco. Moreover, private consumption accounts

for 75 % of the Egyptian economy. This implies that the population growth will cause an increase in food consump-

tion, which is estimated to reach USD 94 bn. in 2017 compared to USD 47.52 bn. in 2012, a compound annual growth

rate (CAGR) at +11.8 %.

Danish companies in Egypt such as Arla and Danisco have regardless of the current instability gained a larger market

share and increased their turnovers. Arla’s turnover has doubled within the last four years and last year it reached

DKK 450 mil. Arla estimate that they have only reached approximately 15 % of the prospective consumers and there-

fore expansion plans are of great importance. Recently Arla introduced new cheaper product lines to reach a greater

segment of the Egyptian population with special focus of the rural areas of the Upper regions in Egypt.

Danisco who have been in the Egyptian market since 2004 have managed to increase the turnover ever since. In fact

the turnover has increased tenfold and last year it reached DKK 100 mil., a doubling of the turnover is expected dur-

ing the next five years. Also Danisco emphasise that despite the economic crisis the dairy and bakery industry re-

mains unaffected.

At the moment Egypt faces domestic and external challenges, but there is no doubt that the food industry in Egypt is

a huge and fast growing market with a lot of opportunities.

For further information, please contact: The Commercial Section at the Embassy of Denmark in Cairo Engy Basiouny - Head of Commercial Section, engmet@um.dk Marwa El Tawil - Commercial Adviser, martaw@um.dk Tel.: +20 (2) 2739 6500

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Energy Industry

Saudi Arabia – the oil-rich nation invests massively in alternative energy

Countries of the Gulf Cooperation Council (GCC) intend to spend more than USD 250 bn. on energy projects over the

next decade, with Saudi Arabia alone taking up over USD 100 bn. of the value of these projects.

Saudi Arabia is dedicated to the growing trend in the region

towards the adoption of alternative and renewable sources

of energy in the foreseeable future. The increasingly growing

population in Saudi Arabia has resulted in a high demand for

energy and preparing the infrastructure for it is therefore a

major priority. Saudi Arabia has invested nearly USD 37.5 bn.

in electricity projects in 2012 alone. The investments, how-

ever, are expected to increase. For the last decade, the coun-

try has had an 8 % annual average rate of increase in de-

mand on electricity, however, to meet the demand, the

country today needs an 13 % annual average growth rate in

the electricity generation capacity until at least 2015.

Saudi Arabia has the ambition to become the largest producer of solar energy in the world. In fact, the Saudi gov-

ernment is planning to invest USD 109 bn. to produce 41 GigaWatt of solar energy by 2032 equaling 30 % of Saudi

Arabia’s energy demand at that time. The goal is not only to increase the electricity capacity, but Saudi Arabia is also

seeking ways to reduce the overwhelming consumption of electricity by adopting innovative lighting solutions. Con-

sequently, the Saudi Ministry of Water and Electricity has awarded projects worth USD 3.7 bn. to save 40 % of the

consumed energy.

Clearly, Saudi Arabia is aware of the demographic developments, and the demand for energy that will follow years to

come. The need for innovative solutions and know-how to develop the energy sector is where Danish corporations

can make a difference.

In corporation with the Ministry of Water and Electricity Saudi Energy is presented at the Riyadh International Con-

vention & Exhibition Center from May 26 – 29, 2013. The show provides a platform for buyers and suppliers to make

contacts and drive future developments in Saudi Arabia’s energy sector.

For further information, please contact: The Commercial Section at the Royal Danish Embassy in Riyadh Ali El-Hadidi – Head of Commercial Section Phone: +966 1 488 1366 / e-mail: alielh@um.dk

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Energy Industry

Power Plants in Lebanon

The need for renewable energy in Lebanon has, due to the implication of the adoption of the National Energy Effi-

ciency Action Plan for Lebanon (NEEAP) by the Ministry of Energy and Water on December 21th 2010, increased. The

total additional capacity of renewable energy sources is expected to be 525 MegaWatt by 2015. Currently Lebanon

has an installed hydro capacity of more than 283 MegaWatt; mean-

ing that together the total renewable energy capacity by 2015 will

be 808 MegaWatt.

The dominating provider of electricity in the Lebanese Market is the

public establishment, Electricité du Liban (EDL). EDL was founded in

1964, and with the favourable industrial and commercial location it

has been responsible for the generation, transmission, and distribu-

tion of electrical energy, with the highest possible quality standards,

in all Lebanese territories.

However, to meet the goals of NEEAP the Lebanese market has opened for private suppliers. Recently, Burmeister &

Wain Scandinavian Contractor A/S (a Danish power plant specialist) has landed two new large contracts worth USD

348 million, to build two diesel power plants of 194 MegaWatt and 78 MegaWatt respectively on a full turnkey basis

in Zouk and Jiyeh near Beirut, Lebanon.

The contract signing ceremony confirms that the two power plant projects are urgently needed by the State of Leba-

non in order to secure reliable and efficient power generation as soon as possible. Consequently, already in 2014

both power plant projects will be handed over to the client, the Ministry of Electricity and Water with the state-

owned utility company Electricité du Liban as the end user.

The new power plants will be state-of-the-art within Diesel Combined Cycle (DCC) technology. The two power plants

are expected to be the kick-off towards achieving more power capacity in the country in accordance to the national

energy action plan, which specifies the sustainable power generation to reach 12 % of the total energy consumption

in 2020.

The projects are expected to pave the way of more efficient energy projects, not only in Lebanon but in the entire

Middle East.

After the signing of the contracts Anders Heine Jensen, CEO in BWSC expressed: “…we are also very grateful for the fantastic

support we have had from the Danish Embassy in Lebanon, which has made an unsurpassed effort and without their support we

would not be where we are today”.

For further information, please contact:

The Royal Danish Embassy in Beirut

Ahmad Mahmoud El Loubani – Head of Commercial Section

Phone: +961 70222956 / e-mail: ahmlou@um.dk

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Others

Royal visit

His Royal Highness Prince Joachim attended a business delegation to the United Arab Emirates (UAE) the 25th – 28th

February.

H.R.H. Prince Joachim participated in the inauguration of the

Gulfood 2013 Monday morning the 25th of February by His

Highness Hamdan Bin Rashid Al Maktoum, Deputy Ruler of

Dubai held at the Dubai International Convention and Exhibi-

tion Center. The 18th edition of the Gulfood has become the

world’s largest annual food and hospitality exhibition with a

record space of 110,000 m2 hosting more than 4,200 compa-

nies from 110 countries. Prince Joachim visited the Danish

Pavilion and other Danish companies at Gulfood.

In the evening the confederation of Danish Industry, Export

Promotion Denmark and the Danish Trade Council in Dubai

hosted a reception on the occasion of H.R.H. of Prince Joachim’s visit. The reception was attended by Danish compa-

nies operating in the UAE as well as Danish participating at Gulfood.

From Wednesday the 26th and onwards H.R.H. Prince visited Al Ain and Abu Dhabi. In Al Ain the Prince visited Al

Dhara Farms, where they cultivate ecological vegetables and produce milk. He also visited Hili Archeological Park,

where Danish archaeologists in the beginning of the 1960’s helped uncover the ancient past of the Emirates.

In Abu Dhabi, the Prince paid a visit to the newly opened and state-of-art Khalifa Port in Abu Dhabi and Masdar City,

which relies entirely on solar energy and other renewable energy sources and thereby is the only CO2 neutral city in

the world. The Prince also had the great honour of participating in the re-opening ceremony of the Al Hosn Fort. The

old fort used to symbolize the region’s authority as it was originally designed to guard a water source and evolved

into a magnificent structure that protected and served the entire community for centuries.

During his official visit to the UAE, H.R.H. Prince Joachim also had time to visit several Danish companies; Christian

Hansen, Novo Nordisk, Uhrenholt and Falck to mention some.

It was a great pleasure to have H.R.H. Prince Joachim as our Guest in the UAE.

For further information, please contact: The Royal Danish Consulate General in Dubai Astrid Svitzer Ching Nielsen – Head of Commercial Section Phone: +971 4 348 0877 / e-mail: asthan@um.dk

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Spotlight

The growing potential of the camels

The spotlight of this newsletter issue from The Trade Council has its attention focused on the growing business

within the agriculture sector in the UAE, where it appears that camels entail to very substantial and growing busi-

ness opportunities. Businesses in terms of optimizing the camel dairy production as well as products for cleaning

and nourishing the camel’s coats; coat shampoo, conditioner, shiner, etc.

The economic expansion and intensive investments across the Middle East in the last decade has not only land-

marked UAE as the world’s centre for creative architecture and land of unforeseen opportunities, the property boom

and heavy investments has also blown plain hobbies as the equestrian sport into a huge interest organization where

the newer involved parties have shared status, money and glamour as common denominators.

Despite of that the true spirit of the UAE, its culture and Arabian heritage has survived throughout the high rising

and modernized society and the ever passion for not only the Arabian horse but also camels is an example of that.

In terms of UAE is today home of thousands of horses, hundreds of riders, owners and trainers and even more spec-

tators. The substantial local investment in the Equine Business is due to the Arabian heritage and the role that Arabi-

an horses have played in the Middle Eastern culture through centuries. The equestrian market has today proved

lucrative for foreign investors, and equestrian supplies and numerous companies has drawn benefits from the devel-

opment. However this is not the end of the cycle - in the shades of the Equine Business boom lure another closely

related business; the market for camels.

Camels are just like their equine friends of high importance in the Arabian culture. Reflecting the traditions of the

desert, the role of the camel has been given much attention as the ‘ships of the desert’. These proud animals once

carried Bedouins and travellers across the sands, and at the same time they would serve as important source for

nutritious milk and later; meat and leather.

Camel Dairy

Nowadays production of camel milk belongs to the dairy sector

and the demand and popularity of camel milk is increasing due

to various factors:

Camel milk has proved more convenient than cow milk in many ways; camel milk can be consumed unpasteurized, it is healthi-er, it has a higher nutritional value and is naturally lower in fat. More specifically camel milk contains half the fat, 40 % of the cholesterol and 3 times the amount of vitamin C of normal cow’s milk.

Currently, the camel dairies in Al Ain are experiencing an increasing overseas demand of their products which is due

to the approval by the EU of camel products for export to the EU. Dairy products produced by camel milk will now be

exported across 27 countries in EU.

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The popularity and increased demand has furthermore spread the range of products produced from camel milk and

the categories are now including; flavoured milk, yoghurt, cheese, camel-milk, chocolates and ice-cream.

There is however an issue regarding stabilising the production of camel milk. Some camels are producing up to 20

litres of milk a day while others only produce 2 litres. Given the increasing demand of camel milk the suppliers will

undoubtedly need to look for means to stabilize the production and make it more efficient.

Camel Beautification

It is not only the production of dairy products that makes

the camel industry interesting. Just like the equine col-

leagues, camels are raced, bred and rated for their beau-

ty. Beauty contest camel owners are paid premium for

the camel with the desired looks– in other words; the

most beautiful camel can bring in a selling price around

USD 2.5 million. Camel owners are very serious about the

beauty pageants and the grooms would spend hours

washing and brushing the camels to the desired look.

Locally there is put a great effort into the camel beauty

contests and the most winning camels belong to the

registry of protected blood lines in the region.

The attractiveness of the industry and the above mentioned markets, with the historical background and the cultural

importance of the camels followed by the honours accompanied with the camels, is due to: the local Emiratis will-

ingness to spend the necessary funds on their camels, and the sales of camel products expected to increase

throughout the world. The Trade Council in Dubai expects the camel industry to keep growing and the business op-

portunities definitely worth considering for Danish companies.

For further information, please contact: The Royal Danish Consulate General in Dubai Edith Christmas – Commercial advisor

Phone: +971 4 348 0877 / e-mail: edichr@um.dk

9

Events, exhibitions and other

Lebanon:

For further information, please contact: The Royal Danish Embassy in Beirut Ahmad Mahmoud El Loubani – Head of Commercial Section Phone: +961 70222956 / e-mail: ahmlou@um.dk

Forward Recruitment Forum-Exhibition

Date: April 18th -21st 2013

Location: BIEL, Down Town

Web: http://www.forwardforum.com/

Description: BUSINESS Forum offers an ideal business platform for entrepreneurs, business owners, managers,

inventors, investors and professional advisors to exchange services, ideas, advice and investment op-

portunities.

ITEX-Exhibition

Date: May 15th -19th 2013

Location: BIEL, Down Town

Web: http://www.promofair.com.lb/

Description: ITEX is set to provide the right balance between IT, Telecom & Electronic industry players, and senior

decision makers.

Energy Lebanon-Event

Date: June 4th -7th 2013

Location: BIEL, Down Town

Web: http://www.energy-lebanon.com/

Description: It addresses all the energy needs of the construction and development sectors, including large indus-trial and commercial projects, building and housing. Services are: Modern Lighting products and tech-nologies, ventilation, cooling and many more.

10

EcOrient-Conference

Date: June 4th -7th 2013

Location: BIEL, Down Town

Web: http://www.ecorient2013.com/

Description: It will address critical regional energy and environmental issues, providing green solutions for a better and more sustainable future, specifically in the Levant regions.

Beirut Motorcycle show-Exhibition

Date: June 26th -30th 2013

Location: BIEL, Down Town

Web: http://www.beirutmotorcycleshow.com/

Description: Lebanon's 2nd Beirut MotorCycle show 6,000 sq. of exhibition space will be used to showcase prod-ucts and services of top motorcycle brands such as Harley Davidson , KTM Yamaha and many more.

Dream-Exhibition

Date: Oct. 16th -19th 2013

Location: BIEL, Down Town

Web: http://www.promofair.com.lb/

Description: Dream Exhibition, is a distinctive trade fair that brings together industry professionals and the public

at large, providing them with a common platform to identify growing businesses and discover new op-

portunities.

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UAE:

For further information, please contact: The Royal Danish Consulate General in Dubai Astrid Svitzer Ching Nielsen – Head of Commercial Section Phone: +971 4 348 0877 / e-mail: asthan@um.dk

WETEX and Dubai Global Energy Forum

Date: April 15th -17th 2013

Location: Dubai International Convention and Exhibition Centre

Web: http://www.wetex.ae

Description: The 15th Water, Energy, Technology, and Environment Exhibition (WETEX) 2013 is being organized by

Dubai Electricity and Water Authority.

This exhibition will take place from 15 to 17 April 2013 at the Dubai International Convention and Ex-

hibition Centre (DICEC) and features the world's largest industry exhibition floor, with more than 1,000

exhibiting companies from around the world. Over 30 countries will participate, showcasing their lat-

est technologies and equipment and raising their corporate profiles and building awareness about

products and services while sharing ideas and best practices with the world’s leading players in the

Water, Energy, and Environment Technology industries.

Cityscape 2013

Date: April 16th -18th 2013

Location: Abu Dhabi National Exhibitions Center

Web: http://www.cityscapeabudhabi.com

Description: Cityscape Abu Dhabi is the only annual meeting point for governmental authorities, key investors and

developers, consultants, architects, designers and other real estate professionals to drive growth in

Abu Dhabi’s real estate market.

Cityscape Abu Dhabi 2013 is where the future of Abu Dhabi’s master plan and key developments are

being revealed. With over 25,000 participants in attendance, Cityscape Abu Dhabi is the opportunity

to build and maintain your presence in Abu Dhabi’s real estate market.

INDEX

Date: May 20th -23rd 2013

Location: Dubai World Trade Centre

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Web: http://www.indexexhibition.com

Description: The INDEX International Design Exhibition is the MENA region's biggest, longest-running and most

innovative trade event for interior/exterior designers and architects. With more than 900 exhibitors

from 45 countries occupying 20,000 square metres of exhibition space, it is the premier event for

sourcing the newest and most innovative designs and products, discovering new trends and discussing

industry best practice.

Beauty World Middle East and Wellness & Spa Exhibition

Date: May 28th -30th 2013

Location: Dubai World Trade Centre

Web: http://www.beautyworldme.com

Description: The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. On the world stage, few trade events can match the impact and influence of Beautyworld Middle East on the beauty industry, where thousands of forward-thinking business visitors come together to look for products and services that global exhibitors have to offer. Over the 16 long and fruitful years since its inception, the exhibition has evolved steadily – but surely – into a one-stop representation of the global beauty, hair, fragrance and wellness industries for the Wider Middle East region, and has played a pivotal role in their growth and development.

The show is of notable pedigree, organised by the Messe Frankfurt group, one of the leading trade fair organisers in the world with a presence in more than 150 countries around the globe.

GISEC – Gulf Information Security Expo & Conference

Date: June 3rd -5th 2013

Location: Dubai World Trade Centre

Web: http://www.gisec.ae/

Description: GISEC offers cutting-edge IT solutions via a dedicated exhibition concentrating on keeping you safe.

The increase in targeted industry attacks from Stuxnet, DuQu, Flame, Gauss and Shamoon reflect an

escalation in sophisticated and sustained cyber attacks in the Middle East.

Understand the legislative landscape of cyber security across the Middle East, and what changes need

to be implemented to provide a defence on all fronts.

Network with like-minded professionals across an array of industry verticals including the Finance, En-

ergy, Legal, Telecommunications and Government sectors

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Automechanika and Hardware & Tools Middle East

Date: June 11th -13th 2013

Location: Dubai World Trade Centre

Web: http://www.automechanikadubai.com

http://www.hardwaretoolsme.com

Description: With more than 1,324 exhibitors and over 20,700 trade visitors, Automechanika Dubai is geared up to

supply intermediate markets. A trading link to markets difficult to reach, this trade fair is a good plat-

form to find out more about new products, find new suppliers and compare product alternatives.

Hardware+Tools Middle East has been taking place in Dubai for thirteen years; it has become the con-

struction industry’s most focused trade fair dedicated to all retailers, distributors and contractors in

the MENA region. All industry professionals involved in the supply of equipment to the design, con-

struction, build or specification of commercial or residential developments, this is definitely your ideal

platform to make new contacts, discuss new trends and technological developments, keep up to date

with industry knowledge and source new products and solutions.

HSE Forum in Energy

Date: Sep 30th - Oct 2nd 2013

Location: Doha Grand Hyatt Hotel, Doha, Qatar

Web: http://www.fleminggulf.com/conferenceview/HSE-Forum-in-Energy/284

Description: The 9th edition of this major HSE conference is an established event in the HSE professionals’ calendar

and continues to be the meeting place where new trends are discovered, ideas are shared and solu-

tions are engineered.

The theme is “Reflective Practise: Promoting Collective Responsibility”, and the programme is de-

signed to ignite self-realisation and inspire delegates to drive a change in their organisation by pro-

moting continuous learning and lead by example. The event will also propagate HSE as a corporate

value which should be owned, nurtured, promoted and safeguarded to ensure a safe and healthy

workplace for now and in the future.

Cityscape Global

Date: October 8th to 10th 2013

Location: Dubai World Trade Center

Web: http://www.cityscapeglobal.com

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Description: City Scape Global is the region’s largest and most influential international real estate event.

For more than a decade, Cityscape Global has been the annual meeting point for key real estate inves-

tors, developers, regional and city investment promotion authorities, architects, designers and other

real estate professionals to drive growth in real estate investment and development across emerging

markets globally.

With over 25,000 participants, Cityscape is the annual opportunity to build and maintain your pres-

ence across Middle East real estate markets.

ADIPEC – Abu Dhabi International Petroleum Exhibition and Conference

Date: November 10th to 13th 2013

Location: Abu Dhabi National Exhibition Center

Web: http://www.adipec.com

Description: ADIPEC - the Abu Dhabi International Petroleum Exhibition and Conference - is the largest gas and oil

event for the Middle East. At ADNEC, Abu Dhabi, UAE between 10 - 13 November 2013, ADIPEC is now

an annual event that attracts more than 51,000 attendees, 1,600 international suppliers, NOCs, IOCs

and IGOs across 38,500 square meters of net space. An event not to be missed

The big 5

Date: November 25th to 28th 2013

Location: Dubai World Trade Center

Web: http://www.thebig5.ae

Description: The Big 5 is the largest event for the building and construction industry in the Middle East. It attracts

more than 2,500 exhibitors from 70 countries, taking place at the Dubai World Trade Centre.

For more than 30 years The Big 5 has provided a business and networking platform for the construc-

tion industry. It is an opportunity for buyers and sellers of construction products and services from

around the world to source an astounding array of the very latest technologies, innovations and tech-

niques.

More than an exhibition, the event provides attendees with unrivalled access to information, intelli-

gence, contacts and hands on experience. Experts from around the world engage in the industry's

most topical discussions, finding solutions, facing challenges and seizing opportunities.

It is the gateway to the Middle East and North Africa (MENA) providing both exhibitors and visitors

with the opportunity to conduct serious business with like-minded professionals.

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World Future Energy Summit

Date: January 20th – 22th 2014

Location: Abu Dhabi National Exhibition Center

Web: http://www.worldfutureenergysummit.com/

Description: Dedicated to renewable energies, energy efficiency and clean technologies. WFES includes a world-

class Conference, an international Exhibition, the Project & Finance Village, the Young Future Energy

Leaders program, as well as a number of corporate meetings and concurrent social events.

Hosted by Masdar, Abu Dhabi's multi-faceted renewable energy company, and staged at the Abu Dhabi National Exhibition Centre, the WFES Conference attracts world leaders, international policy makers, industry experts, investors from the public and private sector and media, who gather in Abu Dhabi to discuss practical and sustainable solutions to future energy challenges.

The WFES Exhibition is an international business platform that connects project owners and solution providers to investors and buyers from the public and private sector.

Egypt For further information, please contact: The Royal Danish Embassy in Egypt Engy Basiouny – Head of Commercial Section Phone: +20 2 2739 6500/ e-mail: engmet@um.dk

EGYPT African Beauty Show 2013

Date: April 11th – 13th 2013

Location: Conrad Hotel and Exhibition, Cairo, Egypt.

Web: www.alfamedical.org

Description: Egypt and Africa Beauty Trade Show will be held in Cairo during February 2013, where 80 Egyptian and

international major exhibitors will be participating in this event.

Around 4000 visitors from Egypt and the Middle-East will be attending, which will provide participants

with a great opportunity to expand their Sales in Egypt and the Middle-East region through having the

chance to build a solid network and possibly future business relationships.

EU Turkey Global Bridge Building Initiative 2013

(EU-Turkey Business Connectivity with Egypt and Tunis)

Date: May 26th – 27th 2013

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Location: Alexandria, Egypt

Web: http://www.eu-turkeyglobalbusinessbridges.eu/

Description: “EU Global Bridges” project will be bringing together over 1000 European, Turkish and Egyptian com-

panies for a joint tri-lateral strategic cooperation. Some of the advantages this event will provide are:

Offer businessmen first-hand information and contacts to potential partners and to provide experi-

ence and market know-how on the EU, Turkish and Egyptian markets.

There are also two matchmaking events which have been organized in Mersin - Turkey for transport

and logistics, and the second one in Antalya - Turkey for six other sectors.

Meanwhile, the third matchmaking event will be held in Alexandria on the above-mentioned dates to

include the below sectors: Renewable Energies and applications, construction, food and beverages,

retail and franchise, textiles, transportation and logistics and tourism.

1st Med Ports 2013

Date: April 23th – 24th 2013

Location: Alexandria Hilton Hotel Green Plaza

Web: www.transportsevents.com

Description: MED Ports is the only annual Container Ports, Shipping and Transport Logistics Exhibition and Confer-

ence trade event serving the Mediterranean ports and shipping markets.

1st MED PORTS 2013 will be hosted by the Arab Seaports Federation in the beautiful city of Alexandria

in Egypt; this event will draw senior executives and decision makers from the leading ports of the re-

gion.

MED PORTS is an event that will stand out as an important convergence for the entire Mediterranean

Ports and Terminal Market place, as it shall focus on promoting and facilitating the movement of con-

tainerised and general cargo all along the Mediterranean water ways.

The International Forum for Rebuild Gaza 2013

Date: October 7th – 10th 2013

Location: Maritim – Jolie Ville International Congress Centre

Sharm el-Sheik

Web: www.rebuildgaza.com

Description: The residents of the Gaza Strip suffer from an acute shortage of all basic materials due to the blockade

that have been imposed on the Gaza Strip since 2006. The Gaza Strip has experienced shortage of

food and medical suppliers, destruction of the infrastructure, destruction of hundreds of education

17

and health facilities and industrial companies and thousands of houses. Beginning the reconstruction

of Gaza is an urgent need.

The three day exhibition will include international pavilions, institutions, public and private bodies

within the field of reconstruction. The exhibition will provide international exhibitors with the oppor-

tunity to meet decision makers in Gaza; more than 500 business men from the commercial, industrial

sectors and services.

Saudi Arabia

For further information, please contact: The Royal Danish Embassy in Saudi Arabia Ali El-Hadidi – Head of Commercial Section Phone: +966 1 488 0101 Ext. 103 / e-mail: alielh@um.dk

Medexpo 2013

Date: April 6th – 8th 2013

Location: Jeddah Center for Forums and Event

Web: http://www.medexposaudi.com

Description: Held under the patronage of His Royal Highness Prince Mishaal bin Majed bin Abdulaziz, Governor of

Jeddah; MEDEXPO Saudi Arabia is currently the largest and only international healthcare exhibition

and forum in the Kingdom focusing on a wide array of health sectors, including medical, dentistry,

ophthalmology, laboratories, pharmaceutical and bio-technology and medical tourism

The show receives overwhelming support from the Saudi Arabian Ministry of Health, Saudi Food &

Drug Authority and the Jeddah Chamber of Commerce & Industry. The health sectors at MEDEXPO

Saudi Arabia 2013 are supported by the Saudi Dental Society, Saudi Pharmaceutical Society, Saudi

Heart Association, Saudi Ophthalmological Society, Albir Society and the Saudi Scientific Society for

Biomedical Engineering amongst others.

Saudi Building and Interiors Exhibition 2013

Date: April 14th – 17th 2013

Location: Jeddah Center for Forums and Events

Web: http://www.sbie-arabia.com

Description: Saudi Building & Interiors Exhibition tends to add sparks to the building and construction sector of

Saudi Arabia. This show offers a comprehensive range of construction equipments and maintenance

machineries that are of advanced technology and are easy to use and install. The event strives to offer

complete information about the recent inventions made in the construction and interior decoration

industries. The exhibitors find this exhibition to be the perfect business meeting place where the ex-

18

hibiting companies get an opportunity to establish themselves and create their own brand name. The

attendees will come across helpful information which is necessary in understanding the work flow of

this sector so that they are completely informed before getting into partnership. The visitors get into

personal interaction with the exhibitors and discuss about the various issues happening in this arena.

The exhibitors find this show to be the perfect place where they can introduce their range and in re-

turn receive instant feedback from the attendees present.

Metal and Steel 2013

Date: April 20th – 23th 2013

Location: Riyadh International Convention & Exhibition Center

Web: http://www.metalsteelsaudi.com

Description: Metal & Steel Saudi Arabia 2013 is the only truly steel focused show in the Gulf region for steel, found-

ry and metallurgy industry: Putting Gulf and Saudi Arabia under the microscope, Right from the outset.

It has firmly established itself as a solid platform for industry professionals in the region and a must-

attend show for manufacturers, distributors, decision makers and contractors, etc.

Metal & Steel Saudi Arabia 2013 will be moving to an exciting new venue and big business city will un-

doubtedly raise the profile of the event to a completely new level, whilst the timeslot will ensure

thatit does not just appeal to visitors from the region, but alsothose looking for a global meeting

place. 2013 edition will be the perfect opportunity for you to maintain and improve your presence in

the regional market. Since its inception in Saudi Arabia last year, we have worked endlessly to get the

Metal & Steel brand into the Gulf & Saudi Arabia, and provide you the exhibitor with the best possi-

ble, highest profile regional – and global – profile

Saudi Health 2013

Date: May 12th – 14th 2013

Location: Riyadh International Convention & Exhibition Center

Web: http://www.saudihealthexhibition.com

Description: Informa Life Sciences Exhibitions, organisers of the world’s most important health care exhibition ‘Ar-

ab Health’, and Riyadh Exhibitions Company (REC), organizers of Saudi Medicare Exhibition for the last

15 years, announce the launch of the new Saudi Health Exhibition and Conference.

This launch is based on the strategic collaboration between Informa Life Sciences Exhibitions and Ri-

yadh Exhibitions Company. The Saudi Health Exhibition will integrate the knowledge and experience

from these two events-industry giants to create the largest international health care event in KSA and

to serve all aspects of this USD 20bn multi spectral industry. By exhibiting at or sponsoring Saudi

Health 2013, you are gaining a positive opportunity to demonstrate the essence and scope of your

company, brand and products, and all in a very cost effective manner.

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Wepower 2013

Date: May 13th - 15th 2013

Location: Dhahran International Exhibition Center

Web: http://www.wepower-sa.com

Description: WE-Power Expo is an electricity power and energy exhibition held in the eastern province of the king-

dom of Saudi Arabia. This show promises to deliver real business and distributorship opportunities for

local and international visitors. E-POWER is not only an exhibition; it is an industry event where con-

current seminars and workshops will be organized grouping many delegations, field's specialists and

decision makers from regional and international institutions gathered at one place.

Saudi Food, Hotel and Hospitality Arabia 2013

Date: May 19th – 22th 2013

Location: Jeddah Center for Forums and Events

Web: http://sfhh-arabia.com

Description: New foods, flavors, ingredients, additives, choices and needs are cropping up fast and are being met

equally fast by restaurants, supermarkets, food outlets and catering. Saudi Arabia’s fast food market is

expected to reach a value of USD 4.5bn in the next three years, driven by high demand among young,

affluent citizens. The packaged food market is expected to grow to USD 21.7bn by 2014 and sales ris-

ing by around 5 percent annually. The relatively young and educated population in the Kingdom is in-

creasingly health conscious, embracing health and dietary foods and beverages; a market growing at

nearly 12percent a year.

Saudi Arabia also has an expanding food processing industry, which relies mostly on imported raw ma-

terials. This has prompted many international companies to set up licensing agreements with local

manufacturers in Saudi Arabia, to produce their brands. Across all areas of the food market, growth is

due to continue to serve the widening demand of the domestic market and its burgeoning population.

Suppliers able to provide these needs have the perfect opportunity to take advantage of food arabia

to meet and conduct business with Saudi manufacturers, agents and distributors.

Saudi Energy 2013

Date: May 26th – 29th 2013

Location: Riyadh International Convention & Exhibition Center

Web: http://www.saudi-energy.com

Description: Saudi Energy is one of the largest and most specialized energy exhibitions in the region and attracts

hundreds of regional and international companies. The show provides a unique and dynamic platform

20

for buyers and suppliers to make contacts and drive future developments in Saudi Arabia’s energy

sector. The exhibition addresses all the energy needs of the construction and development sectors,

including large industrial and commercial projects, various infrastructure projects, buildings and hous-

ing.

In 2011, Saudi Arabia attracted over 180 companies from 27 countries. This year, the exhibition will

devote a special section for alternative energy technologies and applications, offering a unique oppor-

tunity for companies specialized in this domain to showcase their products and technologies.

Saudi Energy is certified by the UFI - The Global Association of the Exhibition Industry in recognition of

its high international standard of organization.

Makinat Saudi Arabia 2013

Date: May 26th – 29th 2013

Location: Riyadh International Convention & Exhibition Center

Web: http://www.makinat-saudiarabia.com

Description: Makinat Saudi Arabia 2013, another promising trade show by Riyadh Exhibitions Company (REC) - the

region’s leading exhibition and fair organizer -, the event will offer an ideal venue for key regional and

international manufacturers and suppliers to showcase their latest novelties in machinery, machine

tools, equipment, accessories and spare parts, all under one roof. Supported by Riyadh’s Chamber of

Commerce and Industry, Makinat Saudi Arabia 2013 will provide you with an excellent business net-

working platform whether you are an industrialist, a manufacturer, an agent, or a distributor. This

year’s edition will also comprise a special woodworking machinery section, in addition to other spe-

cialized pavilions covering all aspects of the industrial machinery sector.

The International Trade Exhibition for Industrial Machinery, Machine Tools, Equipment & Technology

will be held concurrently with Saudi Energy 2013, the International Trade Exhibition for Electricity,

Power Generation, Alternative Energy, Water Technology, Lighting and HVAC, bringing even more val-

uable opportunities to your business.

Saudi Agriculture 2013

Date: May 26th – 29th 2013

Location: Riyadh International Convention & Exhibition Center

Web: http://www.saudi-agriculture.com

Description: With Saudi Arabia being the biggest agriculture market in the Middle East, the 31st International Agri-

culture, Water and Agro-Industry Show, Saudi Agriculture, is an eagerly awaited event for internation-

al and local companies to showcase new products and technologies to the country.

21

With the continued patronage and support of Saudi Arabia's Ministry of Agriculture, Saudi Agriculture

is the Middle East's largest agriculture exhibition attracting exhibitors from the Middle East, Europe,

the Americas and Asia in addition to local companies who will be displaying the latest agricultural

products, services and equipment. The show's visitors include high-ranking officials, major producers,

manufacturers, dealers, agents and distributors looking to explore partnerships and growth opportu-

nities within the largest and fastest growing agricultural market in the GCC region.

FlooRex Arabia 2013

Date: June 8th – 11th 2013

Location: Jeddah Center for Forums and Events

Web: http://floorexarabia.com

Description: The construction and infrastructure sub-sectors in Saudi Arabia are strong, and has placed emphasis

firmly on design of the most fascinating interior spaces. Saudi Arabia is the region's most buoyant con-

struction market over the next 5 years and is often bigger spaces which will create huge interior design

with more innovative flooring solutions. The Gulf region is also incredibly diverse in its flooring needs,

requirements range from practical, cost, simple designs to high luxury design.

The 4-day trade show provide one-stop-shop to interact with all flooring professionals, wholesalers

and retailers, decision-makers from the construction industry, architects, interior designers, project

planners, developers, investors and potential buyers from Saudi Arabia to network with industry ex-

perts and SEE live demonstrations of new technology and products.

Saudi Build 2013

Date: November 4th – 7th 2013

Location: Riyadh International Convention & Exhibition Center

Web: http://www.saudibuild-expo.com

Description: Saudi Build 2013, the 25th International Construction Technology and Building Materials Exhibition,

provides contractors, real estate developers and building owners with a full range of building solu-

tions. Saudi Build is the largest business to business construction fair in the Kingdom.

Trade visitors to Saudi Build 2013 will be able to evaluate the latest offerings in Building Materials &

Equipment, Architectural Finishing Products, Stone, Marble and Granite Products, Construction Tools

and Technology, Engineering Services, Infrastructure Materials, Security & Safety Systems, among oth-

ers. They will also establish new representation agreements, expand their existing business and source

their project needs, all under one prime location.

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Index 2013

Date: November 12th – 14th 2013

Location: Jeddah Center for Forums and Events Center

Web: http://www.indexksa.com

Description: INDEX International Design Exhibition Saudi Arabia has positioned itself as the largest and the strong-

est gathering in Saudi Arabia for the design community. Building on the overwhelming success of the

launch edition in 2012, INDEX Saudi Arabia is returning to Jeddah event bigger and better and will take

place from 12-14 November 2013 / 8-10 Muharram 1435H at the Jeddah Centre for Forums and

Events.

With a complete programme of features and seminars, INDEX International Design Exhibition Saudi

Arabia offers a unique show experience for exhibitors and visitors. In 2013, INDEX will run design sem-

inars covering various hot topics of the interiors and design community. The seminar platform will

give an opportunity for visitors and exhibitors to discuss the latest trends and innovations in design,

present the latest projects and products.

Gitex Saudi Arabia 2013

Date: November 17th – 20th 2013

Location: Riyadh International Convention & Exhibition Center

Web: http://www.saudigitex.com

Description: Held under the patronage of the Saudi Ministry of Communication and Information Technology, the

2013 edition of GITEX Saudi Arabia will take place from 17 - 20 November 2013 at the Riyadh Inter-

national Convention & Exhibition Center, concurrently with the Saudi Communications 2013 exhibi-

tion certified by UFI - The Global Association of the Exhibition Industry. GITEX 2013 state-of-the-art

platform is ideal for decision-makers and businessmen in the region to showcase the latest ICT prod-

ucts and technologies, network and maximize business opportunities across this dynamic sector.

GITEX has been continuously supported by the Saudi Ministry of Communications and Information

Technology; and every year, a large number of decision-makers and high-profile officials from minis-

tries to government agencies gather at GITEX to find out about the latest innovations and technolog-

ical solutions that optimize companies performances, and to meet with regional and international

exhibitors to explore the possibilities for developing the sector in Saudi Arabia.

The 12th edition of the GITEX is a premier venue for leading global brands to grab their share of the

Saudi market; hundreds of international exhibitors have maintained a steady presence in previous

editions of GITEX, drawing in thousands of visitors every year.

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Key economic figures for the MENA region

Population (2012)

Bahrain 1.2 million

Egypt 80.9 million

Iran 77.0 million

Iraq 33.6 million

Jordan 6.4 million

Kuwait 3.8 million

Lebanon 4.0 million

Oman 3.2 million

Qatar 1.8 million

Saudi Arabia 28.8 million

Syria 21.6 million

United Arab Emirates 5.5 million

Yemen 25.9 million

Total 293.7 million

Note: Estimates from Syria are from 2011.

Source: All figures are estimates from IMF

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Key economic figures for the MENA region

GDP per capita - Purchasing Power Parity (2012)

Bahrain USD 27,908

Egypt USD 6,594

Iran USD 13,072

Iraq USD 4,272

Jordan USD 6,002

Kuwait USD 43,774

Lebanon USD 15,985

Oman USD 27,350

Qatar USD 106,284

Saudi Arabia USD 25,466

Syria USD 3,415

United Arab Emirates USD 48,435

Yemen USD 2,249

Total USD 330.806

Note: Estimates from Syria are from 2011.

Source: All figures are estimates from IMF

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Key economic figures for the MENA region

GDP - Real Growth Rate (2012)

Bahrain 2.0 %

Egypt 1.5 %

Iran 0.4 %

Iraq 11.1 %

Jordan 2.8 %

Kuwait 6.6 %

Lebanon 3.0 %

Oman 5.0 %

Qatar 6.0 %

Saudi Arabia 6.0 %

Syria 5.1 %

United Arab Emirates 2.3 %

Yemen -0.9 %

Note: Estimates from Syria are from 2011.

Source: All figures are estimates from IMF

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Key economic figures for the MENA region

Inflation rate – Average consumer Prices (2012 est.)

Note: Estimates from Syria are from 2011.

Source: All figures are estimates from IMF

Bahrain 1.0 %

Egypt 9.5 %

Iran 21.8 %

Iraq 7.0 %

Jordan 4.9 %

Kuwait 3.5 %

Lebanon 4.0 %

Oman 3.2 %

Qatar 4.0 %

Saudi Arabia 4.8 %

Syria 5.0 %

United Arab Emirates 1.5 %

Yemen 17.1 %

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Danish companies’ entry to the Middle Eastern market The Trade Council is the official Danish Ex-port and Investment Organisation. Its pur-pose is to promote and help Danish compa-nies with matters relating to their export and internationalisation. In the Middle East, we are represented in Egypt, Iran, Iraq, Leba-non, Saudi Arabia, Syria, and the United Arab Emirates, but our network and competences cover several other markets in the region, including Kuwait, Jordan, Oman, Qatar, Bah-rain, and Yemen.

Because the Middle East is a very diverse area and presents great opportunities for competitive Danish firms, your business can benefit from the Trade Council’s local knowledge and network. We offer a range of services within the commercial area and can help your business with entry, and conse-quent expansion, to the Middle Eastern markets.

If you or your firm is interested in more than one market in the Middle East, please con-tact Astrid Svitzer Ching Nielsen asthan@um.dk.

If you wish to receive this newsletter, please send an email to dxbhkt@um.dk.

About Us

For more country specific information and contact infor-

mation, please refer to the specific websites:

EGYPT

Danish Embassy - Cairo

http://egypten.um.dk/en.aspx

IRAN

Danish Embassy - Tehran

http://iran.um.dk/en.aspx

LEBANON

Danish Embassy - Beirut

http://libanon.um.dk/en.aspx

SAUDI ARABIA

Including: Bahrain, Kuwait, Oman and Yemen

Danish Embassy - Riyadh

http://saudiarabien.um.dk/en.aspx

UNITED ARAB EMIRATES

Including: Qatar and Iraq

Royal Danish Consulate General - Dubai

http://fae.um.dk/en.aspx