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SO. WHAT DO YOU

THINK?....

HIGHLY BRILL LEISURE

CENTER HAS HIRED YOU

TO HELP THEM WITH THEIR

MARKETING DECISIONMAKING. PERFORM A

SWOT ANALYSIS ON

HIGHLY BRILL LEISURE

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The Center is located within a two-minute walk of themain bus station, and is a fteen-minute ride away from

the local railway station. There is a competition standard swimming pool;

although it has no wave machines or whirlpoolequipment as do competing local facilities.

t is located ne!t to one of the largest shopping centers

in "ritain. t is one of the oldest centers in the area and needs

some cosmetic attention.

#ue to an increase in disposable income over the last si!years, local residents have more money to spend onleisure activities.

There has been a substantial decrease in the birth rateover the last ten years.

n general people are living longer and there are more

local residents aged over fty-ve now than ever before.

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$fter a heated argument with the manager of acompeting leisure center, the leader of a respected localscuba club is looking for a new venue.

The local authority is considering privati%ing all localleisure centers by the year &'().

*ress releases have +ust been issued to conrm thatighly "rill eisure Center is the rst center in the area

to be awarded quality assurance standard. $ private +oke between sta states that if you want a

day-o from work that you should order a curry from theCenter/s canteen, which has never made a prot.

The Center has been oered the latest sporting cra%e.

ighly "rill eisure Center has received a grant to tspecial ramps and changing rooms to accommodate thelocal disabled.

t is widely acknowledged that ighly "rill has the best-trained and most respected sta of all of the centers in

the locality.