Have you been doingContent Marketingcorrectly?Some Ideas and Tools to Ace the Process

It helps in:Attracting visitors and lead generationIncreasing online salesEstablishing brand presence and user engagement

Content MarketingMarketing technique focused on creation, publication and distributionof content for a targeted audience group through the online medium.

It helps in:Attracting visitors and lead generationIncreasing online salesEstablishing brand presence anduser engagement

60%93%

2012 2013

According to Forbes Magazine, use of content marketing had jumpedacross corporations as part of their overall marketing strategy.

BlogsNewsVideosE-booksCase studiesPodcastsHow-to guides

Question - answer articlesPhotosNewsWhite papersInfographicsEmail newslettersVlogs

Some popular content types

How should you go about it/start the process? Understanding Buyer’s persona - Who is he? - What does he want? - Why does he want it? - What can you do about it?

Tips and Tools for yourContent Creation

Purposes

1MAKE AN EDITORIAL CALENDAR THAT RUNS LIKE CLOCKWORK

Sort content ideas across variousbuckets or domains and dividethese into further subcategories.This streamlines your contentcreation process.

2KEEP AN EYE ON WHAT YOUR COMPETITORS

ARE TALKING ABOUT

Stay ahead with some of the bestcontent ideas in the business.

Even a basic Google search willtell you what is the most popular

content for your identifiedkeywords and relevant topics.

3CREATE CONTENT

Repurpose - RecycleEvergreen ContentEngage Shoot! Engage

4PROMOTE

Owned ChannelEarned Channel

Paid ChannelEngage

5TRACK & ANALYZE

Were your goals realistic, do theyneed tweaking or revamping?Embrace data!You can track tra�c in terms ofusers, pageviews, sessions etc.You can even get a sense of mostof your audience being new orloyal, returning readers.

So, what are you waiting for?Go ahead and reap the benefits of

content marketing!