Harsh (Naaptol)

7/22/2019 Harsh (Naaptol)

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TERM PAPER

OF

E ommerce

ON

Submitted To: Submitted By:

Dr. Sanjay Medhavi Harsh Verma

Roll No. : 14

MB 4th sem !Mar"etin#$

DEPARTMENT OF BUSINESS

ADMINISTRATION



UNIVERSITY OF LUCKNOW

%ND&'

S. No. To(i) *a#e No.

1. %ntrodu)tion+++++++++++++++++++++++.. ,

-. Business Model++++++++++++++++++++++. ,

,. Revenue Model++++++++++++++++++++++. 4

4. hat is uni/ue about the Naa(tol0........................................................ 4

. *roblems 2a)ed++++++++++++++++++++++

3. hallen#es++++++++++++++++++++++++.

5. 2uture *lanes and Tar#ets+++++++++++++++++..

6. *rodu)ts available on Naa(tol.)om++++++++++++++

7. *ayment o(tions+++++++++++++++++++++... 3 8 5

19. Shi(ment o(tions+++++++++++++++++++++. 5 8 6

11. Terms and onditions+++++++++++++++++++. 6 8 19

1-. Reeren)es++++++++++++++++++++++++ 11



%ntrodu)tion

Naa(tol registered as Naaptol Online Shopping Pvt Ltd, headquartered in Mumbai, Maharashtrais an ecommerce portal based in India. Founded in 2! b" Manu #gar$al. Naaptol started itsoperation as product research and price comparison engine in initial stage $ith a seed capital o%&s.' la(hs. Later in 2) it $as e*pended as an online mar(et place and started o%%ering products to purchase online in categories li(e mobiles, tablets, cameras, home appliances and avariet" o% other products. In this +ourne" Naaptol shot up its turnover to &s. -rore in 2)2 $hich $as &s. -rore in 2!2) and %acilitating transactions $orth &s .' -rore ever"single da".

In 2, Naaptol started investing in print media and increased its print media mar(et share b"./0 $ith top / positions %or t$o consecutive "ears. Naaptol has raised %unding %rom Ne$1nterprise #ssociates N1#3, -anaan Partners and Silicon 4alle" 5an( during its +ourne" since2! and launched a site Naaptol -lub and %ora"ed into television.

Naaptol.com $as also con%erred $ith 6Ne$ 5rand #$ard6 in 2 b" Star Ne$s.

Business model

dvertisements on Naa(tol

;line <ead Revenues

;nline sellin# (artnershi(

Mi)ro sites or Sellers

Naaptol ma(es mone" b" charging sellers %or the leads it generates %or them. #lso it charges brands %rom advertising on the site.

70 o% their business toda" comes %rom reaching out to the consumers, through the printadvertisements. /0 o% our business comes in %rom reaching out to consumers through 84advertisements. #nd about 0 o% our business comes %rom the retail space.

Margin $ith the dealers9 :epending on the categor", the margins in this sector is bet$een '0to /0.

http://www.naaptol.com/

http://www.naaptol.com/



Revenue Model

Naaptol.com is an aggregator o% man" brands. Its business model is based on procuring currentseason merchandise %rom various brands and ma(ing them available on the portal at the sametime as in respective retail brand outlets. #ll these products are o%%ered to customers on M&P.Itis a 5usiness to -ustomer 5 to -3 revenue model.

hat is uni/ue about the Naa(tol0

;Naaptol is essentiall" a comparison based social shopping portal. It gives products complete$ith their speci%ications and revie$s to help users ma(e in%ormed decisions. #nd it helps bothsellers and bu"ers together. <ith the gro$th o% the Indian econom" and the changing standardso% living there is a sudden upsurge o% brands and stores, both online and o%%line, that claim tosell the best o% the products at the most reasonable prices. 5ut $hat is the guarantee that the price o%%ered to them is the best=>



;?o$ does the consumer veri%" the %acts= It is not possible %or him to run %rom pole to polesee(ing the best prices or deals. I% he purchases online he loses out on o%%line retailers and viceversa. 8hus Naaptol gives him the bene%it o% bu"ing %rom both online and o%%line retailers at one place.>

*roblems a)ed

. &aising capital %or investment. @nli(e Silicon 4alle" in India %inding investors isdi%%icult.

2. Selecting the $rong products and call centers, and ma(ing other mista(es.

hallen#es

Poor customer service9 -ustomers o% Naaptol have been critical o% its services and delivered product qualit". Online revie$s about the compan" are not positive and could hamper its imageand business. <inning trust o% the customers b" better service and ensuring nonde%ective andtimel" product deliver" $ill be a big challenge to the gro$ing compan".

2uture (lans and tar#ets

. Increase transactions %rom ' a da" to ', a da".2. # turnover o% &s.2 -rore %or the %iscal "ear 2

/. &aise around A2' million &s. -rore3 in the ne*t couple o% months to start a privatesales section, Privileged :eals, on the <ebsite.

B. Co digital $ith a 2Bhour 84 shopping channel.

*rodu)ts vailable on Naa(tol.)om



*ayment ;(tions

<e (no$ ho$ cash is not al$a"s the convenient mode o% pa"ment considering times are rough,and some o% us donDt have credit cards. 5ut that urge to bu" doesnDt listen to "our circumstance,does it= Put a stopper to restlessness. Shop eas" $ith us $ith our convenient, eas" to use pa"ment options that lets "ou pa" both on and o%%line.

;line *ayment Modes

• ash on Delivery:

-ash on :eliver" -O:3 is available in most o% the cities and to$ns across India. 8he-ash on deliver" pa"ment option is available on orders that ship to a single shippingaddress onl". ?and over the cash to courier onl" $hen products are delivered at "ourdoorstep. 1as" peas"=

O&

• he/ue=Demand Drat:

Eou can pa" either b" -heque or :emand :ra%t o% the required amount in the %avor o%>N*T;< ;N<%N& SH;**%N? *R%VT& <TD> to the %ollo$ing address



Naaptol Online Shopping Private Limited,, -onopus, abra Cala*" StarI -?S,5rahmand, #Gad Nagar,8hane <est B 7H.

;nline *ayment Modes

• redit ard=Debit ard:

Eou can no$ shop at Naaptol $ith "our credit:ebit cards Maestro, Master-ard, 4isa,:iners club, #merican 1*press3 over secure mediums.

• %nternet Ban"in#:

-onvenient shopping is in. @se internet ban(ing to pa" through "ourban(Ds inter%ace b"the help o% a simpli%ied stepb"step process.

• *ayMate:

Eour mobile is no$ "our $alletJ Ma(e pa"ments via Pa"MateDs mobile ban(ing service

that has the highest secure standard.

&M% @sa#e Terms and ondition

Shopping is more a%%ordable $hen "ou can pa" in eas" monthl" installments. Naaptol allo$s"ou to pa" 1MI $ith #*is 5an(, Standard -hartered 5an(, ota( Mahindra 5an( or I-I-I5an( credit cards, stretched over a period o% / to ) months $ith nominal processing %ree. Li(e

$e sa", shop right, shop more.

Naaptol shopping Private Limited o%%ers /,7 K ) eas" installments on "our #*is 5an(, Standard-hartered 5an(, ota( Mahindra 5an( or I-I-I 5an( credit cards,

• Pa" in eas" /7) month installments

• #vailable %or minimum transaction value o% &s. 2 %or / Months 1MI options, &s.

' %or 7 months and &s. H %or ) months 1MI options

• No additional charges %or the / months 1MI option



Shi(ment o *rodu)t

Once "ou have completed a success%ul online transaction, "our order is processed at the earliest.In case o% o%%line transaction such as -ash on :eliver"3 "our order is processed a%ter "ouDveattended the veri%ication call %rom our customer support. I% "ou are ma(ing pa"ments via-heque :emand :ra%t, pa"ments are veri%ied be%ore processing "our order.

#%ter the order processing is completed, "our products are dispatched at the earliest, the status%or $hich and the intermediate steps $ill be constantl" updated via emails and te*t messages,using in%ormation provided b" "ou during completion o% "our order. Eou can also chec( thestatus o% "our order through courier $ebsite.

Naaptol have collaborated $ith industr" best logistics to deliver "our order accuratel", in goodcondition, and al$a"s on time.

#ll success%ull" processed orders are assigned #<5 #ir <a" 5ill3 number o% the partneredlogistic vendor.

Eou can clic( on the %ollo$ing courier lin( and paste "our #<5 no to trac( "our Order9

ourier terms sim(liied. !hen the )ourier status reads the olloAin# this is Ahat you

de)i(her$

• %n Transit: 8he consignment is on route to the destination.



• Delivered: 8he consignment is delivered.

• Returned to ;ri#in: :eliver" had been attempted, ho$ever due to reasons mentioned

belo$, the consignment is returned bac( to the Naaptol.-onsignee &e%use toaccept-onsignee not available at ?omePa"ment not &ead"#ddress-ontact number

irrelevantinsu%%icient.3

Once "our order has been dispatched, it should reach to "ou $ithin a time %rame o% H $or(ingda"s, unless other$ise in $hich case "our order shall be returned to origin.

Terms and onditions

1. *ayment and Returns

Naa(tol a))e(ts return as (er the olloAin# (oli)y

• Onl" de%ectivedamaged products $ill be accepted %or returnsre%unds.

• -ustomer need to raise an alert $ith us $ithin 2 $or(ing da"s %rom the date o% deliver"

%or being eligible %or the return.

• Onl" those products $ill be eligible %or return policies $hich are received b" us $ithin

$or(ing da"s o% the date o% deliver".

• Naaptol retains the rights to e*amine $hether the product returned is de%ectivedamaged

and based on the veri%ication Naaptol $ill either reshipreplace the product to the

customer.

• In case product is de%ective or damaged then the Naaptol team $ill replace and reship

the product to the same shipping address o% the customer sub+ect to the availabilit" o% thestoc( o% the product.

• In case the returned product is not de%ectivedamaged then the customer $ill be in%ormed

about the same and the same product $ill be reship to the shipping address o% the order.

• -ustomer $ill have to bear the shipment charges %or the replacedreshipped product.

• I% the product stoc( is unavailable then a request %or the re%und $ill be initiated and the

same shall be in%ormed to the customer through registered email.



-. an)ellation *oli)ies

Naa(tol an)ellation (oli)ies

• 8he amount $ill not be trans%erred to the respected retailer until the user receives the

product he orders and changes his status to D:eliveredD on naaptol.com. I% the deliver"%ails $ithin the speci%ied deadline, the order $ill be cancelled and the amount $ill bere%unded to the user.

• I% the user places the order and due to some reason une*pected lac( o% inventor" or an"

other reason3 the retailer is not able to ship the product, the order $ill be cancelled andthe amount $ill be re%unded.

• I% the seller reports order as shipped and delivered %rom their side and the user does not

raise an alert $ithin 2 da"s the mone" $ould be trans%erred to the seller.

,. Reunds

Naa(tol reund (oli)ies are as olloAin#

• Onl" those products $hich are returned %rom the customers as per the acceptable return

polic" and %or $hich the replacement is not possible $ill be eligible %or re%unds.• In the event that a product is listed at an incorrect price or $ith incorrect in%ormation due

to an error in pricing or product in%ormation, Naaptol ma", at its discretion, eithercontact the customer %or instructions or cancel the order and noti%" customer o% suchcancellation. In such cases Naaptol $ill re%und the charged amount to the customer onl"

%or $hich the pa"ment is alread" received3.

2or ;nline Reunds

• In case the pa"ment mode o% the re%unded order is Online -redit -ardNet 5an(ing3 the

amount $ill be re%unded to the customer -ard #ccount.• &e%und $ill be done $ithin 2 $or(ing da"s %rom the date o% request o% re%und.

• For online re%und the transaction might ta(e /' $or(ing da"s to re%lect into "our

account.

2or ;line Reunds

• In case the pa"ment mode o% the re%unded order is o%%line -O:-heque::an" other

o%%line pa"ment mode3 the mode o% re%und $ill be through -heque.



• &e%und $ill be done $ithin 2 $or(ing da"s %rom the date o% request o% re%und.

• &e%und cheques $ill be sent to the billing address o% the re%unded order.

Reeren)es

. htt(:==AAA.iitstories.)om=-911=96=9-=naa(tol8online8

sho((in#8(ortal=

2. htt(:==AAA.naa(tol.)om=terms8

)onditions=(aymentReturns.html

/. htt(:==AAA.naa(tol.)om=hel(=(ayment;(tions.html

http://www.iitstories.com/2011/08/02/naaptol-online-shopping-portal/


http://www.naaptol.com/terms-conditions/paymentReturns.html


http://www.naaptol.com/help/paymentOptions.html





http://www.naaptol.com/help/paymentOptions.html



B. htt(:==AAA.naa(tol.)om=terms8

)onditions=(riva)y(oli)y.html

'. htt(:==AAA.naa(tol.)om=terms8)onditions=reunds.html

7. htt(:==AAA.naa(tol.)om=hel(=shi((in#;(tions.html

H. htt(:==Ai"i.ansAers.)om=C=hatisnaa(tolallabout

http://www.naaptol.com/terms-conditions/privacypolicy.html


http://www.naaptol.com/terms-conditions/refunds.html

http://www.naaptol.com/help/shippingOptions.html

http://wiki.answers.com/Q/What_is_naaptol_all_about



http://www.naaptol.com/terms-conditions/refunds.html

http://www.naaptol.com/help/shippingOptions.html

http://wiki.answers.com/Q/What_is_naaptol_all_about

Harsh (Naaptol)

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