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Digital Portfolio SIM
Internet penetration in age groups,% of an age group
12-24 years – 96,5% 25-44 years - 88% 45+ years - 54%
RUSSIAN INTERNET MARKET OVERVIEW
Russian population - 143,2 mln.
Connection type: Broadband - 68%Wireless modem - 19%Dial-up - 7%Mobile -1%Other - 5%
Source: TNS Web Index, November 2011
Internet audience (12-54) –52,486 mln*.
Penetration (12-54) – 61% Penetration (all population) – 44,98%
Men - 49,4 %Women - 50,6%
Use mobile for browsing: 12,3 mln., 34% of monthly reachMobile phone – 56%, smartphone - 41%, tablet – 6%.
*Source: ComScore, November 2011
Mail.ru (32 projects)
Yandex.ru (37 projects)
Vkontakte.ruGoogle (ru+com)
Youtube.comOdnoklassniki.ruWikipedia.orgRambler (24 projects)
Facebook.ruLiveJournal.comBiglion.ruAvito.ruLiveInternet.ruKinopoisk.ruQIP.ru
29 42729 39425 00923 47320 77020 50119 92214 19413 38813 38312 76610 87610 102
9 3499 298
68,168
58,554,3
4847,439,032,833,0
3126,125,223,421,621,2
‘000 UV % of populationTNS Web IndexRussia 100 000+, 12-54 years
Source: TNS Web Index, November 2011
TOP 15 WEBSITES
SEGMENT LEADERS
Blogs
Livejournal.ru Unique visitors – 13 383 121SUP Media
Search Engines
Yandex.ru Unique visitors -29 393 811Baring Vostok Capital Partners – 26%A.Volozh – 19.77%
Social Networks
Vkontakte.ru Unique visitors -25 009 314Mail.Ru Group 39,99%
Mail.ru Unique visitors – 29 427 142Mail.Ru Group
Women
Woman.ru Unique visitors – 5 375 400PH TOP 50
Entertainment
Kinopoisk.ruUnique visitors – 9 349 213LLC Kinopoisk
Source: TNS Web Index, November 2011
INTERNET AD MARKET STRUCTURE
INTERNETmediacontext
2010 bln RUR
Growth in 2011, %Segment 2009 bln RUR
2011 bln RUR
26.659.20
16.85
204963
Source: AKAR Russia, Mindshare
Cars25%
FMCG20%
Telecom19%
Retail9%
Media7%
Other20%
19.107.70
11.40
27.509.50
18.00
WEB ASSETS SANOMA INDEPENDENT MEDIA
SIM internet audience:Unique visitors:
???Unique visitors:
3 488 142Unique visitors:
1 365 986
Unique visitors:
1 937 922
Unique visitors:
???
Unique visitors:
447 655
Unique visitors:
???Unique visitors:
422 974
Unique visitors:
1 010 867
WEB DEVOPMENT ACTION PLAN 2011
January
February
March April May June
Grazia MagazineSite re-launchCosmo PsychologiaSite re-launch
WeddingMagazinemain page re-launch
Cosmo.ruBeauty service MakeMeUp launch
Cosmo.ruBeauty service Beauty Dictionary
Vkusno i Polezno Site launch
Cosmo.ruMain page redesign
Cosmo.ruBeauty-serviceBeauty Brands
CosmoshoppingFashion service Garage Sale
July August September
October
November
December
Cosmo.ru Beauty serviceHow to choose fragrance
Good HouseKeeping: Social serviceQ&A
To be discussed
Women’s Health Site launch
To be discussed
Web-sites: 7 launches & 7 services in 2012
Cosmo BeautyRe-launch
Svadba ExpertSite re-launch
Cosmo.ru Fashion serviceCollages launch
Ameno.ruRe-launch
COSMCOSMO.RU
Unique visitors
3 488 142Page views
13 558 409
2. Fashion CollectionLaunch – September 2011132 585 PV/monthStyle Adviser Platform
1. Vote from userLaunch – July 2011239 876 PV/monthStyle Adviser Platform
NEW SERVICES
COSMO.RU HAS POWERFUL SOCIAL NETWORKS
Twitter.com
139 562
Vkontakte.Ru
27 617
Facebook.com
15 984
COSMOCOSMOSHOPPING.RU
Unique Visitors
194 984 Page Views
764 165
1. New Design & StructureLaunch – June 2011
2. Street FashionLaunch – June 2011236 413 PV/month3 891 photosCover Girl of December IssueStyle Adviser Platform
May 144 107 PV
August223 675 PV
September362 958 PV
December239 213 PV
WEDDING-MAGAZINE.RU
Unique Visitors
422 974 Page Views
2 671 501
NEW SERVICES
1. Bride of the MonthLaunch – October 201114 967 PV/month>500 photos each month
2. Wedding GalleriesLaunch – August 2011164 351 PV/month
GOODHOUSE.RU
Unique Visitors
988 032 Page Views
2 642 252
New Design & Conception “The Encyclopedia of Advices”December 2011
AMENO.RU
Unique Visitors
447 655 Page Views
1 705 702
New Design & Conception “How to live better”December 2011
MHEALTH.RU
Unique Visitors
1 365 986 Page Views
4 784 617
New DesignSeptember 2011
RB.RU and VIADEO.COM
Action PlanJanuary – LaunchFebruary & March – Integration with RB.ru – Invitation to registerMarch & April – Mobile applicationsMarch – Start of MBA salesSeptember – Start of online recruitment sales
Community to the end of 2012
200 000
Russian Version of Viadeo.com
VEDOMOSTI.RU & IMALL
Action PlanJuly 2011- Launch September & October 2011- Promotion
DirectionsTravel, Fashion, Events
PartnersYoox.com, AnyDayAnyWay.com etc. + Ecvilibria
Registrations
8 108 Orders
167Average Bill
10 777 Rub
APPLICATION FOR IPAD & IPHONE
Subscribtions + NewsstandsLaunch - January 2012Cosmopolitan 21 790Popular Mechanics 11 349Men’s Health 5 620Harper’s Bazaar 368
iPhone appsiCosmo 2.1– February 2012My Day My Way 1.0 – April 2012
THANK YOU FOR YOUR THANK YOU FOR YOUR ATTENTION!ATTENTION!