Haro Company Prospectus€¦ · Our History. Company Prospectus 6 2016 2017 2018 Fahrizal starts...

Company Prospectus August 2018

Redefining Sports for a Better Future.

GROW FREELY.GROW EASY.GROW TOGETHER.

Content.

Company Prospectus 2

GROW FREELY.


Introduction.

Founded in 2016, Haro is a sports,

entertainment and marketing firm

with a special focus in partnership

sales, activation, licensing, sport

facility management, content and

talent management.

We provide services in Malaysia,

Indonesia and Singapore to mid-sized

and large properties owned by right-

holders with an interest to establish

enduring partnerships and grow its

commercial worth.

Haro is built on strong knowledge and

solid expertise built up from collective

years of it’s people representing

various clients and industries.

“The sports industry lacks branding decorum.

Sports and entertainment hasn’t kept

up with the sentiments of their

respective critical audiences and as a

result, many sporting organisations

are detached from people. So,

whenever Haro represents a property,

it will never be enough to just stand

out - we need to show people what we

stand for. Essentially, properties and


their right-holders must project a

clear, powerful purpose and a rich,

scalable identity that’s both

innovative, mindful and full of

substance.

Just like Haro.”

FAHRIZAL HASANManaging Partner

Our People.

We believe that intellectual capital is

critical to providing innovative

solutions and, ultimately, having a

positive business impact.

Over the years, we have been

fortunate to attract some of the most

talented professionals from different

industries. They stay to build

rewarding careers because of our

entrepreneurial spirit, a commitment

to our people and high expectation for

excellence.

Our people are our most valuable

assets – they are skilled, mindful

innovators that believe challenges are

naught but opportunities.


FAHRIZAL HASANManaging Partner

MUHAMMAD YUNUSChief Operating Officer

HAIZUL ANUARBusiness DevelopmentFootball and eSports

RAJA ZAINIBusiness DevelopmentMotorsports

SHAFIQ SHARIFFUDDINBusiness DevelopmentGolf

KEIFLI OTHMANBusiness DevelopmentMotorsports

Our History.


2016 2017 2018

Fahrizal starts Haro with a handshake deal with Pahang FA.

Haro enters the fashion industry with the introduction of Bola,a football inspired streetwear.

Haro acquires 25% ofMatthew Davies

[Commercial Rights].

Haro partners with JNG Golf to develop Golf Gemilang - junior

golf development program.

Haro acquires 33% of Azam Azih, Faisal Halim and Salomon Raj

[Exclusive Commercial Rights].

Haro enters the entertainment industry with the acquisition of

a minority share of a locally produced movie, “Suatu Ketika”.

GROW EASY.


Our Expertise.

We work with our clients and partners

to bring unmatched experiences and

innovation in sports, events, media

and fashion to the world.


Partnership Sales and Activation Talent Representation and Management Licensing and Property Management Haro Academy

Current Project.


Partnership SalesPahang Football Association.

We help right-holders generate

revenue for their respective

properties through enduring

partnerships with brand partners.

Haro supports Pahang Football

Association (Pahang FA) by being their

exclusive partnership sales

representative.

We connect Pahang FA with brand

partners interested in utilising

properties of Pahang FA i.e. first team,

players, infrastructure, etc; as a

marketing or commercial platform for

the promotion of their brands.

We also advise Pahang FA in the

upgrade and development of new

commercial avenues to enrich the

marketing and promotion offered to

brand partners.

We assist in the development of

their partnership prospectus,

navigating terms and conditions and

manage relationships at every step

of the partnership.

Players customary respect to the fans at the end of every game as they sing the state anthem.

Current Project.


Partnership SalesMalaysian Institute for Debate and Public Speaking.

Haro supports the Malaysian Institute

for Debate and Public Speaking (MIDP)

by being their exclusive partnership

sales representative.

We connect MIDP and their properties

to brand partners interested in

positioning themselves among the

most well-read and opinionated

market segment.

We also advise MIDP in the upgrade

and development of new commercial

avenues to enrich the marketing and

promotion offered to brand partners.

We assist in the commercial

development of their new properties

i.e. Malaysia Leaders Debate and

develop the partnership prospectus of

the entire institution, navigating

terms and conditions as well

as managing relationships at every

step of the partnership.

Through Haro, MIDP has currently

secured partnerships with Malaysia

Major Events and UEM. The institute

have also successfully appointed the

Minister of Foreign Affairs as their

Patron.

Picture: The Malaysian team to the World Schools Debating Championship

in Croatia with members from the Ministry of Education, The team was

ranked first at the preliminary rounds.

Current Project.


Partnership ActivationLazada.

We support brand partners to

optimise and activate their

partnership investment by

planning and executing

marketing and PR activities that

leverages their brand.

Upon navigating the

negotiations between Football

Malaysia LLP (FMLLP) and

Lazada, we recommended to

Lazada to reduce their

partnership investment as they

are already the leading online

marketplace in the country. The

investment should necessarily

focus on acquiring exclusivity

and block potential competitors

into football’s most premium

property.

Lazada is also much concerned

with the usage taking place in

markets within the Malay, rural

context. Hence, we

recommended Lazada to

allocate the bulk of their

investment and ride on the

positive brand perception of

Tifo Arena.

Tifo Arena is a local football

video channel that has a huge

following among the loyal local

football fans. Tifo Arena’s

capacity to engage directly with

the fans creates ample

marketing opportunities that

We help brand partners optimise their

partnerships through brand marketing

and communication that leverage

experiential events, social and digital

activations.

can be utilised by Lazada. Most

importantly, usability and

consumption of online

marketplace platforms are

reliant on trust. Therefore, it is

paramount to further enhance

Lazada’s brand perception

among the said target audience

through brand association -

endorsement.

Lazada is looking at the

possibility of becoming a

partner for Tifo Arena’s

premium program and

attendance campaign -

#AkuTurunStadium.

Current Project.


Talent Representation and ManagementMatt Davies | Issey Nakajima

We help professional talents with managing

their image and naming rights, increasing their

commercial value, procuring and negotiating

marketing and promotional opportunities,

public speaking engagements and other

endorsement arrangement.

Matt Davies Issey Nakajima

Current Project.


Licensing & Property ManagementBola.

We help brands, leagues, events, media

properties, schools and teams optimise

their licensing potential through new

market penetration and the expansion

of their global footprint.

We support the ‘Bola’ trademark

through professional licensing

management.

By connecting our clients with

properties interested in partnering as

licensees, we help them monetise their

intellectual property while creating new

avenues for marketing and promotion.

We assist in navigating terms and

conditions, consult on creative and

strategic development and manage

relationships at every step of the

licensing process to help build

partnerships that generate revenue and

consumer loyalty for all parties.

Current Project.


Licensing & Property ManagementGolf Gemilang.

We help brands, leagues, events, media

properties, schools and teams optimise

their licensing potential through new

market penetration and the expansion

of their global footprint.

Golf Gemilang is a premium junior golf development program jointly developed with JNG Golf. The objective is to

identify ‘hot golfing prospects’ in Malaysia and provide them access to elite golf training. Haro’s main role and

responsibility is to increase the commercial value of the program and partnership sales. The intention is to

position Golf Gemilang as one of the most recognised and respected brands in junior golf development.

Golf Gemilang sent four junior golfers to the United States for three tournaments throughout the month of June

and July. All four junior golfers successfully received scholarship for college golf in the United States. We hope

they will turn professional upon graduation.

Picture: The technical and coaching team of Golf Gemilang.

www.golfgemilang.com

GROW TOGETHER.


Our Network.

Here are some of the remarkable

strategic partners and collaborators

we work with every day to provide the

most innovative and creative

opportunities to our clients,

employees and partners:


Creative agency working closely with Haro to bring together

brands and talents in the core area of digital services, brand

and marketing communications.

Ticketing agency working closelywith Haro to provide innovative

ticketing solutions to clients.

KITAMEN is the leading eSports marketing company in Malaysia.

Its aim is to promote and elevate the the standards of

eSports in Malaysia.

Malaysia Major Events is a division of Malaysia Convention and

Exhibition Bureau (MyCEB), an agency of the Ministry of Tourism

and Culture.

JNG Golf is the technical training partner of Golf Gemilang which

oversees the development of the training programs.

Bahas Bola is an online social platform dedicated to the discussion and debate of

Malaysian football.

Our Testimonials.


“Not only is the activation plan rich in

storytelling and substance, it’s all

designed to work in the real world.

The result is a program with the power

to show up consistently and

meaningfully.”

DR. SAIFUL AMIN JALUNFounder,World Universities Peace Invitational Debate

“Everything they do - from partnership

negotiations and activation campaigns

- is underpinned with solid strategic

insight and a painstaking attention to

detail. They're a joy to work with and I

consider them an integral part of our

team.”

AHMED FARISCEO, Malaysia Institute for Debate and Public Speaking

“I love working with these guys!

Their thinking and execution is

consistently world-class.”

MIZAL GHAZALICMO, Al Ikhsan Sports

“Haro are my go-to sports marketing

agency. Not only are they incredibly

talented, they have a real commitment

to delivering work that has a genuine,

lasting impact on the business.”

NORLIYA ABDUL MANAFSecretary General,Pahang Football Association

Find out more about us, or tell us about you.

GET GROWING.Haro Sports and Entertainment Sdn. Bhd. (1126409-U)

P-2-20 Plaza Damas No. 60

Jalan Sri Hartamas 1

50480 Kuala Lumpur MALAYSIA

T : +60 3 6211 4616

F : +60 3 6201 6755

E : [email protected]

harosports.my

facebook.com/Haro

Haro Company Prospectus€¦ · Our History. Company Prospectus 6 2016 2017 2018 Fahrizal starts...

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