Harnessing the Web to Grow your Business
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Transcript of Harnessing the Web to Grow your Business
HARNESSING THE WEB TO GROW YOUR BUSINESS
RIA JOSESocial Media Consultanthttp://www.riajose.com
July 20, 2011
How can the Web Help You?
Business
Audience
Online Tools That Can Help You
Brand Awareness◦ Official Website◦ Facebook◦ Flickr, PicLyf◦ Twitter◦ Blogs◦ Forums
For Mapping◦ Google Maps◦ Foursquare, Gowalla
Advertising Campaigns◦ YouTube, Vimeo◦ Blogs, Forums, Sites
Broadcasting◦ Live Streaming◦ Podcasts
Human Resource◦ LinkedIn◦ DavaoJobs.com
Build a Strategy
•Communicate with Clients
•Encourage Clients to
ENGAGE•Ho
st Contests
•Give Special Offers
DRIVE ACTION
•Connect online to offline activities
•Integrate Social Media
ADD SCALE
•Track REACH, ENGAGEMENT, and ACTION
MEASURE
ENGAGE
YOU
Family
Friends
Business Contacts
Acquain-tances
Random Persons
ENGAGE
YOU
Clients
Suppliers
PartnersEmployees
Brand Ambassadors
Drive Action
•Best Photo
•Best Answer
•Bidding
Contests
•Coupons and Discounts
•Exclusive Packages
Special Offers
SPECIAL OFFERS: SMART DEAL!
Rules or Mechanics must be clear and detailed
Must be managed by somebody competent and knowledgeable
Must have a specific goalOffline staff must be informed
Add Scale
“Add us on Facebook...”
Connect your online to your offline events
Measure
Reach: Fans, Mentions
Engagement: Wall posts, Views
Action: Contestants, Discounts
DON’T
filter your fans reviews or content simply to protect your messaging
spam fans with messages or invitations to their inboxes
ignore unofficial pages or groupsabandon your fansbe afraid of negative commentsleave negative comments unresponded toengage in practices you would never consider
offlineforget about existing content you can repurpose
DON’T
forget that the web is your online social NETWORK.
HAPPY NETWORKING!
RIA A. JOSE
http://www.riajose.comhttp://www.mydavaocity.comhttp://www.twitter.com/riajose