Harnessing Social Media Possibilities for Business Growth
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Transcript of Harnessing Social Media Possibilities for Business Growth
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Harnessing Social Media Possibilities for Business GrowthTaslim OKUNOLAManaging Partner at ByteMars
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The Evolution of Social Media
2001
Friendster was
launched
2003 &
2004
MySpace and
Facebook were
launched
2005 &
2006
YouTube and Twitter
were launched 1bn
2015 &
2016
Facebook, WhatsApp and Messenger hit
1bn users.
2009 &
2010
WhatsApp and
Instagram were
launched
2011 - 2014
1bn
Snapchat was
launched. YouTube hit 1bn users.
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28%28% of the time spent online is spent on Social Media
Social Media Numbers
Source: GlobalWebIndex
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1.721.72 hours is spent on social media daily
Social Media Numbers
Source: GlobalWebIndex
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Social Media Disruption Key features:
● Filters using advanced tech● Integrations● User in control● Personalization
Just some figures:
● 150m active users● 7bn daily video views● Worth $20bn
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“It is no longer a question of whether to use social media but how”
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Social Media Checklist
● Know your goals
● Know your target audience
● Pick your platforms
● Decide on your content strategy
● Know your competitors
● Do a social media audit
● Track, analyze and optimize
Things to know...
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Stakeholders of Social MediaUsers
Advertisers Social Platforms
Source: The Art of Digital Marketing
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Media TypesPhoto credits: Indra PR
Source: Indra PR
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Content Planning
Plan it out Integrate Manage Adapt
Source: The Art of Digital Marketing
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Principles of Social Media
Focus Quality Share
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Principles of Social Media
Influence Accessibility Reciprocity
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Human is the new cool
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“Be human without losing your brand”
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Engagement > Followers
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Be Reactive
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Be Reactive
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“Never stop testing and optimizing”