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Harnessing the power of technology to create

an exceptional customer experience

Frank Guido

President/CEO Aareas Interactive

E-Commerce The Fastest Growing Sales

Channel In History

In 1995• Globally accounted for $900

million in business (Jupiter Research)

• Restricted to basic retail purchases

• 15% of shoppers researched products online before buying (ZDNet)

• 9% of companies featured website address on printed material

• Global Internet access at 6.8% (Forrester’s Research)

• Broadband Internet access restricted to corporations

Present• E-Commerce is estimated at $1

Trillion this year (Leadpile)

• U.S. online retail purchases reached $172 Billion (ZDNet)

• 63% of shoppers research online before buying (Burst! Media)

• 92% of companies featured website address on printed material (ZDNet)

• Global Internet access at 15.15% or 1 billion users (breitbart.com)

• E-Commerce is the only industry to achieve double-digit annual growth every year for the past five years (Clickz.com)

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Creating The Experience For Your

Buyers And Prospects

Banking Industry - Pre 1995

• 10% of all banks in North America allow customers to bank online (ZDNet)

• Consumers used online banking less than once a month in the US (Federal Reserve)

• Only 4% of internet users using online banking in the US (Federal Reserve)

Banking Industry - Today

• 92% of banks in North America offer online banking including a dozen completely virtual banks (ING Direct, ETrade Bank)

• Consumers average 5 online banking transactions a month in the US (Federal Reserve)

• Over 44% of internet users bank online in the US (PEW Internet)

Creating The Experience For Your

Buyers And Prospects

Banking Industry - Pre 1995

• Online transactions limited to checking balance, transferring funds between accounts (ComScore)

• Cost banks $0.11 to process a transaction (National Banking Association)

• Majority of banking done offline

Banking Industry - Today

• Online banking options include bill payments, investment management, account creation, credit increases and fund transfers (ComScore)

• Costs banks $0.03 to process a transaction (National Banking Association)

• 13 million users bank online a day in the US

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Creating The Experience For Your

Buyers And Prospects

The Banks

• Reduced costs by allowing customer self service

• Turned cost centers (general banking staff) into profit centers (financial services consultants)

• Reduced in-branch overhead

Builders & Developers

• Allow buyers to select options and upgrades over the internet

• Allow Design Center Consultants to see more buyers in same amount of time and allow them to spend more time selling upgrades versus choosing colours, in turn increasing revenue.

• Reduce Design Center size and overhead

How Technology Can Help

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Today the market is a buyers market

Housing Starts 2000-2008

Do More With Less•Manage contacts from one single centralized location

•Automate agreements and contracts•Help customers visualize their options•Reduce model home inventory by using VR

SOURCE NAHB

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The Virtual Marketplace

Which Image Below is a Real Photograph?

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A B

C

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Using Renderings & Virtual Reality

• Gives tangibility to the intangible

• Offers unlimited offsite potential (Malls, Road Shows, Realtor Events)

• Enhances sales presentations

• Increases customer satisfaction and referrals

• Can be used as a reference for architects and construction

• Can be used as a design tool

• Eliminates the need to build multiple models, in turn reducing costs

• Reduces costly construction errors before they happen

• Show color and design changes

From Blackline Floor Plan to Rendering

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From Blackline Floor Plan to Rendering

VR As A Design Tool

• Used for massing studies

• Sun studies

• Line of sight studies

• Condo exterior – color studies

• Visualize interior designer finishes

• Approvals in front of rate payers and for city approvals

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Show Design Changes With 1 Click

VR Can Help Catch Potentially Costly Errors

• VR allows for visual of finished project

• See visual flaws in design

• Ensures plan is followed and adhered to

• Costly errors can be caught before construction ever begins

Problem:A column was offset on Architects plans (Error caught during the VR process)

Outcome:Saved developer $1,500,000 in estimated costs

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Why Use Interactive Kiosks

Over Static Displays

• The best presentations engage the prospect

• We are a visually oriented society

• Allow prospects and buyers to immerse themselves in an enhanced home buying experience

350 million books sold

Vs.1.5 billion movie tickets & DVD’s sold

Interactive Kiosks – Home Search

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Interactive Kiosks – Suite Overview

Interactive Kiosks – VR

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Interactive Kiosks – Availability

Visit Us At Our Booth

To learn more about renderings, virtual reality, CRM or interactive kiosks please visit

Aareas Interactive

IBS Booth D4083 (West Hall)

Look for the rotating Aareas Interactive Banner