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Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing...
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Harnessing the Power of Video to Improve Internal Communications
Transcript of Harnessing the Power of Video to Improve Internal Communications · 2018. 12. 24. · Harnessing...
Harnessing the Power of Video to Improve Internal Communications
MediaPlatform
The power of internal video
Easy to consume and digest
Conveys lots of info in a short time
Real stories with real people
Shared experience/community building
Repository for institutional memory
Why now?
Technology is finally in place
Audience is trained and ready
Low employee engagement is a big issue that’s not going away
Internal Video at Illumina, Inc.
Internal Video at Illumina, Inc.
Goals:
• Improve knowledge sharing
• Foster collaboration
• Build community
Internal Video at Illumina, Inc.
• Increased engagement
• More social workforce
• More business-related content
What others are doing
81% are using video
How they are using it:
business updates/company strategy
training, marketing, interviews with leaders
values, financial results, benefits
Source: HGA Creative
What’s getting in the way
Only 27% measure ROI
Biggest obstacles:
budget
facilities
willingness
time
IT issues
•Source: HGA Creative
Video Webcasting ROI at ServiceNow
Video Webcasting ROI at ServiceNow
Goals:
• Improve executive communications
• Reach employees everywhere
• High quality video with PowerPoint
Video Webcasting ROI at ServiceNow
• Reaching the entire workforce with live video webcasts
• Auto-archiving of events
• Improved training
•Source: HGA Creative
Case study
Athabasca’s objectives
Connect the team
Connect individuals with the big picture
Create channels flexible enough to accommodate growth
Flow videos
Started with executive interviews
Progressed to weekly vignettes
100+ videos over two years
Spin-off benefits
Metrics
What Athabasca learned
Video can become a valued part of an organization’s culture
Length of videos is extremely important
Shooting video with multiple uses in mind pays off in the long run
Enterprise YouTube and Enterprise Social
Benefits
• Centralized management of media in a searchable database
• Optimal video delivery with Adaptive bitrate streaming
• Live webcasting inside the portal
• No limit on file size or format
• Video for mobile devices is fully supported with automated transcoding for iOS, Android and Windows
Enterprise YouTube and SharePoint
Enterprise YouTube and Yammer
Enterprise YouTube and Jive
10 tips for making engaging videos
1. Start with business objectives
2. Take a journalistic, integrated approach
3. Tailor the content to the audience’s needs/habits
4. Understand your competition
5. Establish a robust archiving system and meta-tagging protocol up front
10 tips for making engaging videos6. Get out in the field and get your
boots muddy
7. Be the producer, not the technician
8. Pay attention to technique – it matters
9. Set aside time and budget to get lots of ‘b-roll’
10. Find the‘stars’in your organization and get them involved
Connect with me!
• Email: [email protected]
• Twitter: @rockinronnie
• Join my LinkedIn network
• Listen to my TV@Work podcast
• Call me at 604-351-1999
www.mediaplatform.com
RON SHEWCHUK, BJ, MCPrincipalRon Shewchuk [email protected]
BARRY CANTYDirector of [email protected]
