HARNESSING

THE P O W E R OF

ANALYTICS TO

TELL YOUR

STORY

STEFANI Z I M M E R M A N D R A K E

F O U N D E R + LEA D STRATEGIST

D R A K E STRATEGIES

W W W .D R A K E S T R A T E G I E S .C O M

WEST AFRICA

2014

PO LL

Who can log into their organization's analytics

accounts?

40

30

20

10

0Google Facebook Instagram Email Database

O B JECTIVESHARNESSING THE POWER OF ANALYTICS TO TELL YOUR STORY

OBJECTIVE 1

LEARNING THE INTERSECTION OF

DATA + COMMUNICATION

OBJECTIVE 2

ANALYZING YOUR DATA IN ORDER TO BETTER TELL YOUR

STORY

OBJECTIVE 3

TELLING A DATA-DRIVEN STORY THAT CREATES

INSPIRED ACTION

LEARNING THE

INTERSECTION OF

D A T A +

CO M M U N ICA TIO N

OBJECTIVE 1

PALMETTO MED IC AL INITIATIVE

Using data to connect with

supporters + prepare for growth.

CASE STUDY

ANALYTICS

What are people

responding to?

TEST

Experiment with

communication.

CONNECT

Use your data to talk to

your supporters.

MEET YOUR AUDIENCE AT

THEIR ENTRY POINT

KEY TAKEAWAY

ANALYZ ING YOUR

D A T A TO BETTER

TELL YOUR STORY

OBJECTIVE 2

BRIGHT H O P E INTERNATIONAL

Responding to data by changing

strategy + creating a bigger impact.

CASE STUDY

GOALS

What type of action

are you trying to

produce?

MEASURE

Set benchmarks and

adjust along the

way.

IMPACT

Stay focused on your

mission and be creative

in your solutions.

ALL D A T A IS IMPORTANT

KEY TAKEAWAY

TELLING A D A T A

DRIVEN STORY

THAT CREATES

INSPIRED ACTION

OBJECTIVE 3

YOUR O R G A N I Z A T I O N

Harnessing the power of your

analytics to create inspired action.

APPLICATION

D A T A

Understanding what

moves your

supporters is key.

CREATIVITY

Don't be afraid of

failing, use it to

grow.

ACTION

Telling a powerful story

that resonates creates

inspired action.

BE A POINT OF CONNECTION

KEY TAKEAWAY

Q U ESTIO N S?THANK YOU FOR YOUR TIME!

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