© 2010 MediaMind Technologies Inc. | All rights reserved

Harley Ramien | Creative Team AU & NZCreative Innovation

© 2010 MediaMind Technologies Inc. | All rights reserved

USE THE SPACE GRAB ATTENTION MAKE AN IMPACT ADD RELEVANCY

© 2010 MediaMind Technologies Inc. | All rights reserved

?make your ads

smarter

can youHow

USE THE SPACE!

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Agency: Oddfellows

Advertiser: Toyota

Ad Format: Polite Banner

Country: Australia

Smart Ads

• Bring the website content to the user on the page

• MediaMind supports up 10Mb of content per ad

• Utilize advanced features like Data Capture to generate sales leads for direct marketing.

“Measure engagement using Dwell Time – the average number of seconds

the user actively engaged with the ad “

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Crazyvity

• Advertiser: Sony Pictures

• Ad Format: Expandable Banner

• Country: Spain

Baseboard

• Floats over page content at the base of a user’s browser

• Scrolls with page content

• Setup with an additional expanding panel

• Supports video and our advanced features.

Setup using the MediaMind baseboard block, creating a new ad

space on the page

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Agency: Crispin Porter + Boqusky

Advertiser: Microsoft

Ad Format: Sync Unit

Country: USA

Roadblock Sync

• Utilize synching to draw the users attention

• MediaMind supports up 10Mb of content per ad

• Associating the brand with innovation and elegance

“Be the only voice on the page by synching your units. Purpose-built

video demands user attention”

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Agency: Bridge WorldWide

Advertiser: Pringles

Ad Format: Polite Banner

Country: UK

Are clicks really Dead?

• Strong use of calls to action to keep the user engaged

• Simple ad setup and concept, with great results.

• Used Custom Interactions to track the user journey and analyze post campaign.

“This ad requires 97 clicks before you click through. 20% of the

people who clicked, clicked all the way through”

© 2010 MediaMind Technologies Inc. | All rights reserved

GRAB ATTENTION!

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Crispin Porter & Bogusky

• Advertiser: Microsoft

• Ad Format: Expandable Banner

• Country: USA

Windows 7 Interactive Video

• User initiated hot spots to explore various PC’s guided by the hostess

• Video is synced between the mrec and expanding panel to create a seamless transition using the MediaMind component

• Fun additional features the user can interact with. E.g. the light switch

“A strong call to action and purpose-built video encourages the

user to interact and explore”

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Agency: Salt Design NZ

Advertiser: Orcon

Ad Format: Polite Banner

Country: New Zealand

Interactive Video

• Effective ad format for all industries

• Use Eyeblaster Video Components prebuilt with our tracking capabilities

• Custom shot video for online enhance's the user experience and increase's interaction

“Add interactivity and control to your videos to drive engagement

and generate longer user interactions”

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Biborg Interactive FR

• Advertiser: Sony

• Ad Format: Expandable Banner

• Country: France

Interactive Game

• Strong call to action

• Use video to entice the user to interact

• Banner expands using site snap at the end

“Engage the user with a strong call to action and then keep their attention

with a continuation of storyline”

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: DDB FR

• Advertiser: McDonald’s

• Ad Format: Homepage Takeover

• Country: France

McDonald’s Interactive Game

• User initiated expansion from the 300x250 Mrec and characters start racing down the publishers page

• Publisher site content is captured by using our screen grab block and certain elements overlayed with an animation to create obstacles

Funny full page takeover that makes clever use of elements on the

publishers page to create obstacles

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Crispin, Porter + Bogusky

• Advertiser: Microsoft Zune

• Ad Format: Expandable Banner

• Country: US

Mouse Tracker

With multiple messages competing for your attention, every little bit

helps. Mouse Tracker give Zune a second shot at getting the viewer’s

attention.

• After the initial animation, Mouse Tracker kicks in to bring attention back to the ad

• Getting closer to the ad opens the Zune up a bit more

• Rollover gives the full expandable panel experience

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Goodby Silverstein

• Advertiser: HP Touchsmart

• Ad Format: Expandable Banner

• Country: US

Mouse Tracker

Not every technology needs to be obvious. Here Javascript (Mouse Tracker) provides solutions Flash

alone couldn’t.

• We found that Flash Player was retaining portions of the panel even after it had been removed from the page.

• Mouse Tracker allowed us to do proper garbage collection on the panels to be sure the ad didn’t continue to impact CPU usage after the panel disappeared.

• Allowed us to use one event to handle everything.

© 2010 MediaMind Technologies Inc. | All rights reserved

Make an IMPACT!

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Clemenger

• Advertiser: Yellow Pages

• Ad Format: Polite Banner

• Country: Australia

Yellovator

• Mobile page is HTML and uses a combination of PHP and xml to communicate with the flash

• Uses a unique ID to sync the gameplay (no app required)

• Custom tracking implemented to calculate number of users who played via Mobile vs. PC

“Yellovator is an in-banner game which can be controlled through a

mobile device, utilizing cross-channel technology”

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Carnival Studios

• Advertiser: Sony Pictures

• Ad Format: Page Takeover

• Country: Australia

3D Page Cube

• Knock-Your-Socks-Off User Experience!

• Demand user interactions

• Bring the website content to the user on the page

“Immerse your brand in realistic 3D environments powered by the

Papervision 3D engine”

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Avatar Labs

• Advertiser: HBO

• Ad Format: Expandable Banner

• Country: US

Wallpaper Javascript

Custom Javascript allowed us to change the background image on the site to match the action in the

Rich Media ad.

• Worked with the publishers to develop a custom script that would allow us to change the background image

• Used externalInterface in the Flash assets to tell the script when to fire.

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Naked Communications Sydney

• Digital Production: Future Buro AU

• Advertiser: Unilever

• Ad Format: Polite Banner

• Country: NZ

Custom Development

When major projects come along, our custom development group can

help make it happen.

• Gives the consumer the opportunity to add their voice to the brand

• Enabled Webcam video recording and upload

• Viewer videos then filtered using a custom moderation system before posting to group

© 2010 MediaMind Technologies Inc. | All rights reserved

ADD RELVANCY!

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: 30Thirty

• Advertiser: Warner Bros Entertainment

• Ad Format: Expandable Banner

• Country: Australia

Creative State Retargeting

• Built using the MediaMind Creative State component

• Default banner sets a cookie with the state value on the users computer based on the user’s selection

• Different creative is then targeted to the to the value of the cookie state.

Campaign optimization using Advanced behavioral retargeting

creates a tailored journey for the end user.

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Clemenger BBDO Sydney

• Advertiser: Virgin Australia

• Ad Format: Standard Banner

• Country: Australia

Smart Versioning Pro

Allows Virgin Australia to manage their messaging during a year long

campaign with minimal delays between concept and market.

• Targeting of ads to specific geo-locations to speak more directly to the viewer’s needs

• Ads are easily updated by anyone from the MediaMind platform

• Platform uses an XML or excel to gather the data required

© 2010 MediaMind Technologies Inc. | All rights reserved

Smart Versioning Pro

© 2010 MediaMind Technologies Inc. | All rights reserved

Local Formats

• Glider / Levitator• Fireplace• Filmstrip• Tornado• Catalogue

© 2010 MediaMind Technologies Inc. | All rights reserved

http://creativezone.mediamind.com/blocks.aspx

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative inspiration

▸ Showcase of great MediaMind creative

▸ Links to case-studies and benchmarks

▸ Forum, blog and much more!

http://creativezone.mediamind.com

© 2010 MediaMind Technologies Inc. | All rights reserved

MediaMind Support

• Creative Training upon request

• Local MediaMind support available- Email: creativeau@mediamind.com- Phone: +61 2 8243 0000

• 24/7 global support available when Australian office is closed

- Email: support@mediamind.com - Phone: +1 866 438 552

© 2010 MediaMind Technologies Inc. | All rights reserved

Thank you