Range design

HARLEY DAVIDSON BRAND STUDY include product range.

SUBMITTED TO

MR. ABHISHEK SHARMA

SUBMITTED BY;

RANJIT KUMAR RANJAN

AD-6

HISTORYIn 1901, William S. Harley, age 20, drew up plans for a small engine with a displacement of 7.07 cubic inches (116 cc) and four-inch (102 mm) flywheels.[8] The engine was designed for use is a regular pedal-bicycle frame. Over the next two years, Harley and his childhood friend Arthur Davidson worked on their motor-bicycle using the northside Milwaukee machine shop at the home of their friend, Henry Melk. It was finished in 1903 with the help of Arthur's brother, Walter Davidson. Upon testing their power-cycle, Harley and the Davidson brothers found it unable to climb the hills around Milwaukee without pedal assistance. They quickly wrote off their first motor-bicycle as a valuable learning experiment. This first "real" Harley-Davidson motorcycle had a bigger engine of 24.74 cubic inches (405 cc) with 9.75 inches (25 cm) flywheels weighing 28 lb . The prototype of the new loop-frame Harley-Davidson was assembled in a 10 ft × 15 ft (3.0 m × 4.6 m) shed in the Davidson family backyard. In 1906, Harley and the Davidson brothers built their first factory on Chestnut Street (later Juneau Avenue).[11] This location remains Harley-Davidson's corporate headquarters today.

PROTOTYPE

HARLEY DAVIDSON LOGO

DESIGN PHILOSOPHY OF HARLEYBeyond the chrome and the leather, beyond the wind in the face, beyond the harmonious yin and yang of Top Dead Center and Bottom Dead Center, there lies the open road of philosophical exploration, the endless hurtling of the intellect into fresh vistas of understanding.

Here twelve die hard bikers who also happen to be philosophy professors share their love for the ride and their love for the pursuit of wisdom. Why do we imagine that riding a motorcycle makes us freer than driving a car? Are the bikes themselves the real stars of Easy Rider? Is Motorcycle Syndrome a medical deployment of sexuality? Did Jesus ride a Hog into Jerusalem? Is there an ontology of suicide machines and what could we do with it? What would John Stuart Mill have thought about compulsory helmet laws? Do Harleys really belong in art museums? Just how did FTW nihilists become as marketable as apple pie? Is there a teleological ghost in the Harley machine? Can we ride our manufactured metal mojos back into a State of Nature? What is it about the biker’s worldview that isn’t at home in Starbucks, and what did the ancient Greeks have to say about that?

"Nobody rides a motorcycle because it is safe. Nobody reads a philosophy book because it is safe. But it is safe to say you will find this an interesting read if you ride, or if you are only bemused by those who do. With as wide a range of opinions about riding as there are bolt-on chrome accessories, and by often cleverly insinuating the ideas of Foucault, Hegel, Nietzsche, and Plato, with Sonny Barger or Peter Fonda, this book is bound to raise eyebrows."

HARLEY DAVIDSON BIKESHarley-Davidson Inc. often abbreviated H-D or Harley, is an American motorcycle manufacturer. From 1977 to 2014, the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles, with engine displacements greater than 700 cc, designed for cruising on highways. Harley-Davidson motorcycles, or

"Harleys", are noted for the tradition of heavy customization that gave rise to the chopper style of motorcycles. Production in 1905 and 1906 were all single-cylinder models with 26.84 cubic inches (440 cc) engines. In February 1907 a prototype model with a 45-degree V-Twin engine was displayed at the Chicago Automobile Show. The most famous and popular name in the world of motorcycles, Harley-Davidson announced its entry into India in 2008 and clearly stated that it has big plans for the huge two-wheeler market in India. After setting up an assembly line in the counry the American cruiser-bike company is dedicated to serving the Indian bikers with its luxurious set of wheels.

HARLEY BIKE FRONT VIEW

HARLEY SIDE VIEW

HARLEY BACK VIEW

HARLEY PETROL TANK

HARLEY RANGE OF WHEELS

HARLEY HEADLIGHT

HARLEY PRODUCT RANGE

ACCESORY BAND

BIKE COVER

BIKER BOOTS

BIKE WASH KIT

CAP

CARRY BAG

COFFE MUG

BAR AND SHIELD DARTBOARD

FILLER

BIKER GLOVES

HYDRATION WEST

HELMET

JACKET

LUBRICANT OIL

NECK PILLOW

TOOL KIT

ROLLING COOLER

SUNGLASSES

THROW BLANKET

T-SHIRT

WATCH

WOMEN’S VEST BACK

WALLET

WOMEN’S ACCESSORIES

MEN’S JEWELRY