Hard Rock Cafe Case Study

Q1.Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971.The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band - Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a long time. From then on, the other guitars were sent here continually, have not stopped at all times. Hard Rock Cafe was an instant classic, attracting droves of customers with its first-rate, but moderately priced casual American fare, warm service and ever-present rock 'n' roll music and sensibility. At that time it has been doing things its own way. It was initially decorated with an eye toward eclectic American. What started as an American dinner in the heart of London has blossomed into a way of life.Hard Rock

began its global expansion in 1982, when Tigrett and Morton agreed to develop their own Hard Rock Cafes in various parts of the globe. Morton opened Hard Rock Cafes in Los Angeles, San Francisco, Chicago and Houston. Tigrett opened in New York, Dallas, Boston, Washington, D.C., Orlando, Paris and Berlin, eventually selling his interest to Mecca Leisure. In 1990, The Rank Group, Plc. a London-based leisure company, acquired Mecca and continued expansion of the concept in their geographic territory. Rank then acquired Hard Rock America from Peter Morton, and Hard Rock Canada from Nick Bitove. With these acquisitions, Rank consolidated worldwide control of the Brand, and with it, one of the most universally recognized trademarks.With 138 venues in 42 countries, Hard Rock has become a truly global phenomenon. From its launch in London, England, to New York, Los Angeles, Paris and Tokyo, and on to such exotic and far-flung locales as Kuala Lumpur and Shanghai, Hard Rock offers a special...

Hard Rock Operations Management And Productivity Of The Staff

OPM300-INTRO TO OPERATIONS MANAGEMENT   

The Hard Rock Café (HRC) has become such a successful business due to the business aspect being adequately managed operationally.   Since the first HRC opened in 1971, the household name has continued to expand and succeed.   How has a small pub that originated in London, England become one of the most successful enterprises around the world?   Hard Rock has over 166 venues in more than 52 countries around the world, including 133 cafes and 14 Hotels/Casinos. The purpose of this paper is to discuss how the ten decisions of operations management is applied at HRC and how the productivity of the kitchen and wait staff is determined.Service and product design:   Hard Rock Café started with a simple design.   In the 1970s rock and roll was at its peak in the music world, so what better design than an electric guitar with the words Hard Rock written across.   The products and services provided at that time were those of a traditional London

pub. Customer requests depicted what services to offer and provide at the first Hard Rock Cafe.Quality management: It’s unique how Hard Rock Café defines quality within their properties. They do this by conducting numerous surveys to get an honest assessment from whom else but their number one priority, the customer. They pride themselves on quality from the music, food, and atmosphere. Their surveys are on a scale from 1-7, and anything less than a 7 is considered a failure. Their menu will change according to customer surveys and feedback. They expand their menu to change with the times and to fulfill customer recommendations accordingly.Process and capacity design: The process and capacity design is what drives the decision of the locations of their facilities. HRC creates products in an efficient manner, by analyzing them for cost effectiveness and by labor requirements. HRC analyses the whole production process from purchasing food ingredients, to preparing the food, and...