Hands On WordPress SEO Mozinar - June 4, 2013

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Slides to accompany the Mozinar from June 4th 2013 which you can find here: http://moz.com/webinars

Transcript of Hands On WordPress SEO Mozinar - June 4, 2013

  • Hands On Answers To The Most Asked WordPress Ques6ons By Dan Shure Join us on Twi2er at #Mozinar Ques8ons or problems? Email community@moz.com
  • WordPress Happy 10th Birthday!http://ma.tt/2013/05/dear-wordpress/
  • Congrats To MozThis is the rst Tuesday Mozinar on the new Moz!(didnt plan that but cool!)
  • Im Dan.Evolving SEO OwnerMoz Associate
  • Im Dan.Evolving SEO OwnerMoz Associatewww.evolvingseo.com@dan_shure
  • Resources.Set Up WordPress For SEO Success Dan Shure (me)http://moz.com/blog/setup-wordpress-for-seo-successAdvanced WordPress SEO (Mozinar) Nick Herinckxhttp://moz.com/webinars/advanced-wordpress-seoTop 100 WordPress Resourceshttp://whdb.com/blog/2012/top-100-resources-for-wordpress-tips-tricks-and-tutorials/WordPress Codexhttp://codex.wordpress.org
  • No Plugin Will SEO Optimize Your Site For You.
  • Plugins Do Something With Forms & CheckboxesYou Would Normally Have To Code.
  • Have a test site or two where you can break a fewthings and experiment.
  • URL Structure Architecture MattersSource: www.home-desinging.com
  • URL Structure Architecture MattersSource: someone in need of help Dont let your site become a franken-house.
  • URL Structure Three Site Setups1. Blog2. Site w/Blog In It3. Site w/Blog In It + Special Section/Pages
  • URL Structure BlogPage URL Content Home site.com Recent post excerpts Pages site.com/page-name/ Page content Posts site.com/2013/05/31/post-name/ Individual posts Category Archives site.com/category/name/ Post excerpts Tag Archives site.com/tag/name/ Post excerpts Date Archives site.com/2013/05/ Post excerpts Author Archives dont use unless custom Site where blog is 80% or more of all content. Very few pages.
  • URL Structure Site w/Blog In ItPage URL Content Home site.com Sta8c Homepage Pages site.com/page-name/ Page content Child Pages site.com/page-name/child-page/ Page nested under parent Blog site.com/blog/ Recent Post Excerpts Posts site.com/blog/2013/05/31/post-name/ Individual posts Category Archives site.com/blog/name/ Post excerpts Tag Archives site.com/blog/tag/name/ Post excerpts Date Archives site.com/blog/2013/05/ Post excerpts Author Archives dont use unless custom Very common small business setup. The main contentof the site is static pages, and a blog is within it.
  • URL Structure Site w/Blog Plus Special Pages/SectionsPage URL Content Home site.com Sta8c Homepage Pages site.com/page-name/ Page content Child Pages site.com/page-name/child-page/ Page nested under parent Blog site.com/blog/ Recent Post Excerpts Posts site.com/blog/2013/05/31/post-name/ Individual posts Category Archives site.com/blog/name/ Post excerpts Tag Archives site.com/blog/tag/name/ Post excerpts Date Archives site.com/blog/2013/05/ Post excerpts Author Archives dont use unless custom Special Sec8on site.com/news/ News excerpts News Ar8cles site.com/news/2013/06/01/ar8cle-name/ Individual Ar8cle These will be your larger and more complex sites. You might have two blogs, or anews section (which functions like a blog) or an artist portfolio.
  • URL Structure ImplementationLets go from franken-house to nice house.
  • Setting Up URL StructureSite Type Homepage Displays As Permalink Custom SeCngs Op6onal Category Base Yoast Permalink SeCngs Category Blog Latest posts Day and name* Leave blank Unchecked Site w/Blog Sta8c Page Day and name* Leave blank Checked Site, Blog, Special Sta8c Page Day and name* Leave blank Checked *Day and name = /%year%/%monthnum%/%day%/%postname%/
  • Crawling WordPress Siteshttp://www.screamingfrog.co.uk/seo-spider/
  • Crawling WordPress Start With A Wide NetThis will crawl everything. Careful with really large sites.
  • Crawling WordPress Start With A Wide NetThese are settings under Congure->Spider
  • Crawling WordPress Cast A Realistic NetThese are normal crawl settings. Good to get a feel for how Google is likely spideringyour site.
  • Crawling WordPress Not Done Yet
  • Crawling WordPress Get A Clean CrawlGoal: Get a clean crawl we can export ofjust actual URLs of content pages, posts,categories, etc.
  • Crawling WordPress Get A Clean CrawlWe need to weed out this junk!!
  • Crawling WordPress Get A Clean CrawlUse excludes on /wp-content/ to startSurround anything with .* to exclude from crawl.
  • Crawling WordPress Go Here For Morehttp://www.seerinteractive.com/blog/screaming-frog-guide
  • Migrating From All In One To Yoast(Or from most other SEO Plugins).http://bit.ly/toyoast
  • Migrating From All In One To YoastBasic Steps (full instructions in video).http://bit.ly/toyoast1. Snapshot Yoast Se^ngs 2. Install & Ac8vate Yoast 3. Match Yoast se^ngs to old plugin se^ngs so site looks the same. 4. Decide to use Yoasts Sitemap 5. Import Old data into Yoast 6. Once everything looks the same as it did before, then you can make the changes.
  • Tags
  • WordPress TagsWe get this question all of the time.
  • WordPress TagsShould we index tags?
  • WordPress Tags(dont index tags)NO
  • WordPress Tags(dont index tags)But Dan
  • WordPress Tags(dont index tags)
  • WordPress Tags If Already Indexedhttp://www.evolvingseo.com/2012/08/10/clean-sweep-yo-tag-archives-now/
  • WordPress Tags If Already IndexedTo leave only a few tags indexed that still get trac(short of 301ing them to a specic post etc)
  • WordPress Tags If Already IndexedEdit that specic tag and you can override global setting with Yoast.
  • Use Google Analytics For WordPresshttp://wordpress.org/plugins/google-analytics-for-wordpress/
  • Analytics Basic Settings
  • Analytics Basic SettingsEntering UA code accomplishes same thing as normal manual JS installation.
  • Analytics Basic SettingsWhy not.
  • Analytics Basic SettingsWell need that.
  • Analytics Basic SettingsHelp out @yoast.
  • Analytics Custom Variables
  • Analytics Custom VariablesYa know THESE!
  • Analytics Custom VariablesThese work pretty well.
  • Analytics Ignore UsersImportant.
  • Analytics Ignore UsersSelected Role & Higher Are Not Tracked In Analytics
  • Analytics Ignore Users(Your Copywriter)
  • Use WP Super Cachehttp://wordpress.org/plugins/wp-super-cache/
  • Need Convincing On Importance Of Site Speed?http://wordpress.org/plugins/wp-super-cache/
  • Need Convincing On Importance Of Site Speed?http://wordpress.org/plugins/wp-super-cache/SEO, Site Performance Jon Coleman, REIhttp://www.slideshare.net/jcolman/seo-site-speed-and-battlestar-galactica-searchfest-2012-11735155How We Made Portent.com Really Freakin Fast Ian Laurie, CEOhttp://www.portent.com/blog/design-dev/how-we-made-portent-com-really-freaking-fast.htmImproving UX Through Fr