Corporate Overview

Bright Ideas. Brilliant Results.®

Who is HALO/Lee Wayne Corporation?

Industry leader in promotional products for over 55 years

Dedicated 200 member corporate service team with decades of knowledge and experience

800 creative, resourceful Account Executives who focus on implementing effective marketing solutions

Outstanding client relationships built on integrity, reliability and professionalism

National coverage with 15 sales offices and Account Executives in every state

Experience. Teamwork. Integrity.

Your Dedicated Account Executive

Chris Burger

Quick Response Dependable Creative Over 8 years of experience in the

promotional products industry Your “One Stop Shop”

AE Photo

7 Reasons Why Promotional Products Outperform Other Advertising Mediums

1. Newspapers – provide little demographic selectivity and are difficult to incorporate on those black and white pages

2. Magazines – do not present a sense of urgency; mailed monthly so consumers take their time to read till receiving the next issue

3. Radio Advertisements – no visual experience, therefore leaving the listener to imagine the product

4. Outdoor Media – one shot deal and either makes a large impression or no interest at all

5. Direct Mail – can be annoying to receive and are usually thrown out6. Television Advertisements – only shown during breaks of shows, which is used

by viewers to get snacks or talk7. Internet Advertisements – rely heavily on the “click through” process from

banner ads

The Power of Promotional Products

Promotional Products Have A High Recall Rate

Compared To Other Advertising Mediums

27%

54%

76%

0%

20%

40%

60%

80%

Banner Ads

Print & TV Ads

PromotionalProducts

Source: Hope Hopkins: Why T-Shirts & Pens Can Outdo TV & Internet, 2006

The recall rate for promotional products is 50% higher because promotional products are useful, long-lasting and appreciated.

Promotional products deliver an emotive response connected directly to your brand.

The Power of Promotional Products

Promotional Products Provide Long-Lasting/Repeat Exposure 73% of recipients use the promotional

product they received at least once a week 45% of recipients use the promotional

product they received at least once daily

Promotional Products Enhance Your Company Image 76% of respondents have a more favorable

attitude towards the company that gives them the promotional productSource: Georgia Southern University Study

Promotional Products are useful, long-lasting and appreciated.

Products You May Not Know I Can Provide

Medical: Employee Scrubs, Bed Linens, Band Aids, Stethoscopes, Latex Gloves

Restaurants: Floor Mats, Bar Taps, Napkins, Matches, Plates, Glasses

Public Service: Military, Police, Transportation Uniforms, Construction Cones

Automotive: Floor Mats, Wheel Covers, Service Reminder Stickers, License Plates

Athletics: Uniforms, Goals, Balls, Water Coolers

Just to name a few….

So What’s The Point?

You Can:

Focus on Target Audience Relative Low Expense Engage Multiple Senses Stand-Out Over Commercial Clutter High Recall Rate Long Useful Life Gifts and Awards Have Special Meaning

A Complete Focus On Our Clients’ Satisfaction

Over 40,000 clients around the country, around the world and around the corner.

Some Of My Clients

Let’s Get Started

Let’s Get StartedLet’s Get Started