week 36

8 September 2011

“Hallo Berlin!”The famous presenter Arno Müller on the development

of 104.6 RTL into Berlin’s most popular radio station

GermanyRTL Interactive revamps Wer wird Millionär? app FranceM6 presents new season line-up

The NetherlandsA new website forThe Voice of HollandFranceRTL Radio unveils new broadcasting schedule

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Cover: Presenter and Programme Director Arno Müller in the studio

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Almost every Berliner is familiar with Arno Müller’s friendly “Hallo Berlin!” greeting to listeners as he starts the day with his morning crew. Arno und die Morgencrew, broadcast daily on 104.6 RTL between 05:00 and 10:00, is the station’s flagship show. It was the first programme of its kind in Germany and popularised morning shows based on the American model.

“Right from its launch, Arno Müller has been formative for the station in his role as morning presenter and Programme Director,” says Gert Zimmer, CEO of RTL Radio Deutschland. “He and his team keep inspiring the audience with new ideas.”

The very first “Hallo Berlin!” was broadcast on 9 September 1991 and is as old as 104.6 RTL itself. The Berlin radio station is currently celebrating its 20th anniversary. 104.6 RTL first broadcast via satellite from Luxembourg, following in the footsteps of Radio Luxembourg’s German programming, which is seen as the model for many German radio

stations. The launch of the German programme in 1957 ushered in a new era in radio history. Great presenters like Frank Elstner, Thomas Gottschalk and Camillo Felgen began their careers here.

104.6 RTL now broadcasts from Berlin itself, of course. Since its launch, the station has always been among the best in Berlin, and often the number one station. In the 2011 Media-Analyse rankings, 104.6 RTL was not only the top station in Berlin but also in the Brandenburg market. Gert Zimmer: “For 20 years, it has been one of the top stations in the capital. With record ratings in its anniversary year, 104.6 RTL is now the overall market leader in both Berlin and Brandenburg for the first time. This is an outstanding achievement in Germany’s toughest radio market, with over 35 FM stations.” Stefan Schmitter, CEO of RTL Radio Center Berlin, adds: “Its development from its launch into the capital’s firmly established top radio station is the best proof that creativity, continuity, teamwork and high quality pay off in the end.”

Creativity, continuity, teamwork and high quality Presenter and Programme Director Arno Müller on the importance of stability, creativity and a good team for the popularity of 104.6 RTL. Germany - 8 September 2011

Arno Müller in the studio at 104.6 RTL’s open doors event

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Its popularity is no accident. 104.6 RTL was the first radio station to tailor its choice of music exclusively to the listeners’ wishes, rather than what the presenters liked, as was often the case in the past. “We use detailed market research to find out exactly what listeners want from our programming,” says Müller. “And then we concentrate our work, the programme’s focus and the budget, the whole station in fact, on the main points.”

As well as paying heed to listeners’ wishes, 104.6 RTL also relies on consistency. “We have had the same morning show for 20 years, the same late-morning show for 15 years, and the same characters in the morning for over ten years,” says Arno Müller, and jokes: “One of our producers has been at 104.6 RTL longer than the station itself has existed. He previously worked at Radio Luxembourg. Because of this continuity, we don’t always have to keep starting from scratch again. The know-how stays with us and is gradually passed to new employees in the long term, so there are no gaps.”

104.6 RTL was the first German radio station to launch spectacular promotional events such as Arno macht Dich zur Prinzessin (Arno Turns You Into A Princess). This campaign involved the actual Prince of Anhalt adopting a listener, who became a bona fide princess as a result. And also with campaigns like Wer bietet weniger – Die erste Rückwärtsversteigerung der Welt (Who Bids Lowest – The World’s First Reverse Auction) in which listeners with the lowest bid were able to buy a house at auction, or Arno zahlt deine Rechnungen (Arno Pays Your Bills), the station thrilled and surprised listeners again and again.

104.6 RTL is also particularly well known for its comedy slots – an essential feature of the morning show. These include the likes of the Agathe Bauer Songs. “I still remember clearly how we were puzzled for ages about what a listener meant by the ‘Agathe Bauer’ song she requested,” Müller explains. “Until we finally figured out that she meant I Got The Power by Snap.” Since then, listeners have repeatedly misunderstood song lyrics and were so eager to report them to Arno and his crew that soon a whole separate rubric was created: the Agathe Bauer Songs. “Now Agathe Bauer Songs go out all over Germany. Oliver Geissen also played a part in this with his RTL Television show,” says Müller. “Our listeners are incredibly creative with Agathe Bauer Songs. You wouldn’t believe what you can still hear in a song that you’ve heard a

thousand times before.” Der kleine Nils and his cheeky phone calls to unsuspecting members of the public, sometimes driving them into a rage, are also known all over Germany. Over the years “the comedies have become more natural,” says Müller about the development of formats. “People like funny situations with real listeners better than staged sketches. We’re not trying to be funny at any price, we just bring about funny situations.”

Once a year, 104.6 RTL treats its listeners to a free open-air concert with numerous top-class music acts: Stars For Free, in one of Germany’s most beautiful open-air theatres in Wuhlheide, Berlin. The 17,000 tickets available for this 8-hour music marathon cannot be purchased; they can only be won. The event is organised and carried out solely by station employees. “I still love thinking back to our very first Stars For Free,” says Arno Müller. “My dream of giving close to 20,000 listeners an entire open-air concert came true. This year we held Stars For Free for the 15th time – in other words we’ve given away a total of 270,000 tickets to date.”

Despite all these events, above all there is one decisive difference to other stations: “Without our team nothing would work,” says Müller. “Any station can play music, any station can do market research, and any station can give things away. The only thing that sets us apart from all the others is our staff.” And they are also one reason why the medium of radio is more widespread and popular than ever – and the trend is growing. Even increasing competition from Internet radio and digitisation has not lessened its popularity. Müller: “In recent years there have been a lot of prophets of doom saying that radio would die off because of the use of Internet radios, MP3 players and so on. The opposite is true. Every year more people are listening to radio and our ratings are the best ever.”

Arno Müller in the early days of 104.6 RTL

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An average 6.22 million people tuned in on 5 September to watch the first episode of the new Wer wird Millionär? season, giving Günther Jauch a market share of 17.2 per cent among viewers aged 14 to 49.

On the same day, RTL Interactive released a new version of the Wer wird Millionär? premium app for the I-Pad, I-Phone and I-Pod Touch, produced in cooperation with Two Way Traffic. In addition to an optimised Wer wird Millionär? app for the I-Phone and I-Pod, there will now also be an app for the I-Pad – for the first time and in HD (High Definition) – to ensure even more gaming fun. All apps can be used online and offline, giving users ‘anytime, anywhere’ access to trivia fun.

The 2011 edition includes 500 new questions as well as new community features and high score rankings thanks to a link to the Apple Game Center – this lets the app’s subscribers contact others and play with them.

There is a one-time €3.99 charge for the 2011 edition of the Wer wird Millionär? app for the I-Pad in HD. Additional packages of 250 new questions each can be purchased within the app for another €1.59 each. These extra pack-ages are also available – at the same price – for the I-Phone and the I-Pod Touch apps, which cost users a one-time €2.39 fee. The free, ad-financed app Wer wird Millionär? ‘Training Camp’, which is among the most popular entertainment apps in Germany, will also continue to be available. However, this app requires a mobile Internet connection.

Even more fun and gamesJust in time for the new season of Wer wird Millionär? (Who Wants To Be A Millionaire), RTL Interactive has revised its apps tying in to the show, and launches its first app for the I-Pad.Germany - 7 September 2011

Wer wird Millionär? on I-Pad...

...and on I-Phone

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M6 kicks off this season in excellent form after achieving new audience records during the summer. In fact, in the summer of 2011, M6 registered a total audience share of 10.6 per cent, a 0.1 percentage point increase compared to the summer of 2010. This makes M6 the only major channel so far to slightly increase its ratings year on year and achieve its best summer performances since 2007.

“We are starting off this new season with a sense of enthusiasm as well as ambition, and, more than ever, we are betting on innovation,” comments Bibiane Godfroid, Programme Director at M6, during the presentation of the new season schedule. According to her, the season 2011/12 will be, “in the spirit of the times, sparkling, daring, and close to our viewers.”

The first big show is Marrakech du rire (Marrakech Of Laughs), suggested and presented by Jamel Debbouze, who is a channel sponsor for the third year.

Humour is also on the menu on a new reality-TV show, La belle et ses princes… presque charmants (The Beauty And Her ‘Almost’ Charming Princes), in which a young woman in search of love must choose between the heart and the body.

Another big event for the start of this new season was the qualifying match for the Euro 2014 between Romania and France on 6 September. It also marked the return of the

“Contemporary, sparkling, daring, and close to our viewers.”Bibiane Godfroid presented the channel’s programme schedule for the new season. Pure pleasure, surprise, escapism, emotion and a proximity are the watchwords.France - 5 September 2011

Marc-Olivier Fogiel and Bibiane Godfroid

La belle et ses princes… presque charmants

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mythical duo Thierry Roland and Jean-Michel Larqué and was watched by an average 6.2 million viewers. Both will also comment on the French national team’s two other qualifying matches, against Finland and Georgia.

In Patron incognito (Undercover Boss) a boss interferes in his employees’ environment to see how things are working on the ground. Laisse-moi t’aider is about how one person’s experience will benefit the other, On ne choisit pas ses voisins aims to overcome the little conflicts among neighbours, and Ma maison est la plus originale de France is searching for the most extraordinary house of France.

This new season will also be the year of the news at M6. After welcoming Thomas Sotto as Editor-in-Chief on Capital, Marc-Olivier Fogiel returns to M6 for a new weekly programme, Face à l’Actu, where he will invite guests who have made the news that week.

Fiction is part of the channel’s DNA. Thus, Scènes de ménages enters its third season, while on L’homme de la situation, viewers will see the great debut of the comedian Stéphane Plaza. The co-production Le Transporteur, a series based on the Luc Besson film, is the big fiction event of the season.

In addition to the latest seasons of the channel’s major brands, M6 invites viewers to discover the international series Blue Bloods, Criminal Minds: Suspect Behavior and The Killing. Cinema has not been forgot-

ten, with Mesrine, featuring a surprising Vincent Cassel, Twilight and The Girl with the Dragon Tattoo, among others.

For W9, the new season begins amid much fanfare: the channel’s ratings have continued to climb, showing a 0.4 percentage point increase as compared to the previous season, thus confirming its status as the number one digital channel with viewers under 50.

W9’s new slogan, “La vie en violet”, promises a colourful start to the viewing season. The schedule includes plenty of reality-TV shows, including Les Ch’tis à Ibiza, a second season of A la recherche de…, honouring Claude François, and La meilleure danse, where dancers of every style compete all together on the dance floor before a prestigious jury.

Chris Vance is Le Transporteur

W9’s new slogan is La vie en violet, represented by new promo shots

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Fourteen billion litres per day: that is the staggering level of world oil consumption. From transportation to heating, plastics, detergents, fertiliser and medicine, oil is found everywhere, in all the machinery of daily life. And with ongoing economic and technological progress are a steadily increasing number of human beings who are hungry to consume even more oil.

This unquenchable thirst for “black gold” nevertheless clashes with a disillusioning reality: oil is increasingly expensive, increasingly polluting and above all, increasingly rare, as world reserves are inexorably running out. What are the solutions, therefore, for living without oil? For its third edition, Capital Terre offered an incredible voyage, a major inquiry across three continents to answer the questions that many are asking themselves.

Without trying to cast blame on the viewer in any way, but rather to inform and enlighten, Capital Terre, launched in March 2010, is a documentary magazine about the environment.

Solutions for a life without oilFor the third edition, Capital Terre showed viewers why and how our quest for oil has major ecological consequences all over the planet and which solutions already exist for meeting the challenges of a world without oil.France - 7 September 2011

Guy Lagache presented the third edition of Capital Terre

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RTL Nederland’s TheVoiceOfHolland.com homepage goes far beyond the usual broadcast of a TV format into the online world: from now on, it bundles a wealth of varied and exclusive TV experiences on a central platform. The Voice of Holland fans have round-the-clock access to all content as well as to exclusive material created specifically for the new site. A new form of navigation gives users a better overview of the website by giving them the feeling of ‘leafing’ through a wide-ranging video offering. The integration of social networks also lets users chat in real-time, see comments by their friends, and what videos they liked.

Each weekend, the start page will feature the video that elicited the most discussion following the latest episode in fullscreen. All other videos may also be viewed on a spectacular, rotating fullscreen video wall. Visitors will find it contains all videos related to the show – from the auditions to exclusive reports by the two reporters Arien and Thomas, to interviews with coaches and former candidates.

Arno Otto, Managing Director Digital Media at RTL Nederland: “We’re the leading provider of video-on-demand in the Netherlands. Now our videos have a prominent place on TheVoiceOfHolland.com as well. But we wanted to go one better, and as a result we have created a unique online experience that goes well beyond a regular website. We are expanding the TV experience into a whole new dimension using the time between the TV programmes. And we are proud to be working with Clockwork and Talpa Digital. Together, we have created a perfect example for how the TV and digital realms can mutually complement and strengthen each other.”

A mobile website and an interactive app for tablets and smartphones like the I-Phone, Android and I-Pad will be launched within the month.

A new, one-of-a-kind online experienceFor the second season of the talent show The Voice of Holland, RTL Nederland is partnering with Talpa Digital and Clockwork to launch an unprecedented online project.The Netherlands - 6 September 2011

TheVoiceOfHolland.com with fullscreen video

For more information, see

TheVoiceOfHolland.com

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As Christopher Baldelli, Chairman of the Board of RTL Radio in France, explained in the introductionto his presentation of the new season’s programmes, “RTL is a leader that is making headway and growing stronger, a fact borne out by the two performance records recently beaten by the station based on measurements over the past decade: being the most popular radio station in France and amassing the biggest ever lead over its closest rival in the rankings”.

Not content with that, the station is nonetheless working hard to maintain its challenger mentality. “We are taking nothing for granted”, Baldelli went on. “Just because we have been the leader for a number of years now doesn’t mean to say that there is no need to question our position”, he said, before going on to add that new programmes and risk-taking will once again help RTL Radio face up to mounting competi-tion. Since his arrival at the helm of the station in 2009, nearly 60 per cent of its programme schedule has been renewed.

Among the new voices joining the station are Stéphane Bern, who will present A la Bonne Heure, a brand new mix of comedy and culture airing at 11:00 every weekday, and Marie Drucker, who will be the presenter of Journal Inattendu at 12:30 every Saturday.

On the news front, Stéphane Carpentier, one of the station’s established top presenters, will front RTL Petit Matin at 4:30 every weekday, and Christophe Hondelatte, is returning after a brief

absence to take the reins of RTL Soir, broad-cast at 18:00 from Monday to Thursday. During what will be a pivotal year for French politics, RTL Radio will make sure it is right at the heart of the action surrounding the 2012 presi-dential election by stepping up its political coverage, running a special dedicated web-site called 2012etVous.fr together with M6 and MSN. In addition, RTL Radio Director of Information Jacques Esnous said that a new magazine scheduled to be launched in January will take the station’s listeners “right to the core of issues of interest to the French people”.

As for sport, Bixente Lizarazu will present Club Liza Prolongation, a second football programme entailing a live debate with listeners at 20:00

“A leader that is making headway and growing stronger”Last season, RTL Radio confirmed its status as France’s leading radio station more convincingly than ever. Now, it unveiled the contents of its new broadcasting schedule.France - 7 September 2011

Christopher Baldelli, Chairman of the Board of RTL Radio

Stépane Bern

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every Thursday, covering all topical soccer issues. On top of this, RTL Radio and its correspondents Frédéric Dominici and Fabrice Santoro will cover the main highlights of the rugby World Cup and the top tennis tournaments.

In a bid to underpin its listeners’ loyalty, RTL Radio will continue airing last season’s hits, naturally while continuing to respect the values of pluralism and independence that are the trademark of all its programmes. Accordingly, Les Grosses Têtes, which is much a cult pro-gramme as ever after running for 35 years, will be back, this time with a prestigious new panel-list, the TV presenter and producer Mireille Dumas.

Spurred on by the success of her radio debut during the 2010/11 season, Flavie Flament will be back for a second season, this time taking charge of On est fait pour s’entendre, a new programme in which she will invite listeners to talk about topics of general interest with relevant specialists. La BonneTouche, presented by Jean-Pierre Foucault and Eric Laugerias, will also be back, albeit in a different slot, to shore up the radio station’s weekend ratings.

Lastly, following last season’s successful launch of RTL Radio’s I-Phone and I-Pad application, the station will continue to focus on mobility. Since yesterday, fans of RTL Radio have had a new Android application at their disposal to enable them to keep up with the news broadcast by French listeners’ favourite station “anywhere, at any time, using any kind of appliance”.

Flavie Flamant

Bixente Lizarazu

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RTL-TVI had not carried out a publicity campaign for the news since 1987 with “L’autre vérité” (The Other Truth), an image campaign that had been created to counter the television news on the public channel and to establish its legitimacy. The RTL-TVI news programme gradually became a standard in terms of news in French-speaking Belgium.

“There’s reason to say that things are going well,” says RTL Belgium’s editorial director Laurent Haulotte. Through its new slogan, L’info, ça se partage (News Is For Sharing), RTL-TVI once again underlines its desire to remain close to its viewers to bring them high-quality, local news. This is very clearly translated in the creative strand running through the ad, high-lighting the integration of the RTL-TVI journal-ists in everyday life, the way they live the news and how they render an account of it. Over a peaceful musical background, two dimensions appear on the screen: people in everyday life and, at the same time, life in the editorial department of French-speaking Belgium’s number one channel. “We meet again in this campaign,” Laurent Haulotte says in conclusion.

During the summer of 2011, the 27 August edition of the Journal du 19 Heures presented by Carline Fontenoy notably allowed the channel to register its highest rating of the season with a record total audience share of 56.4 per cent.

New TV campaign for the newsRTL-TVI launched a new advertising campaign for the news. The TV ad was produced entirely in-house and underlines the channel’s desire to always stay close to its viewers.Belgium - 8 September 2011

“News is for sharing”

The new campaign has two dimensions: people in everyday life (on the left) and

everyday life for RTL-TVI journalists (on the right)

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As announced at the press conference for the start of the new season at Radio Contact, the radio station wished to move even closer to its listeners by offering them a mobile product linked to the radio and music world and that reflects its identity 100 per cent.

Every day, Radio Contact is listened to by more than 500,000 listeners and positions itself as the brand for 15 to 34 year-olds at RTL Belgium. On the basis of its music world and thanks to an extension of a partnership between KPN Group Belgium and RTL Belgium initiated at the launch of “Allo RTL” at the end of June 2009, it now launches Contact mobile. The new product offers attractive rates and a strong identity, the principal characteristic of the number one music radio station in French-speaking Belgium.

Contact mobile customers will enjoy access to the Internet, with entirely new content from Radio Contact. Additionally, a Radio Contact application is directly accessible by listeners on Apple as well as on Android. It will allow them, among other things, to be in contact with the radio host via a system of instant messag-ing, listen to the radio on their telephone and watch certain video sequences. Contact mobile customers will be able to watch Radio Contact Vision – Radio Contact’s TV counterpart – via their smartphones or tablets using Wifi networks.

Finally, Contact mobile subscribers will also be able to participate in exclusive free contests and win VIP tickets to concerts selected by Radio Contact and cinema tickets to sneak previews as well as meet their favourite stars. More information regarding the details of Contact mobile services are available on RadioContact.be.

Going mobileRadio Contact launches “Contact mobile”, a new telephony service in collaboration with KPN Group Belgium.Belgium - 6 September 2011

Radio Contact’s new mobile offer

For more information, see

RadioContact.be

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The popular musical talent show is back on the screen for its second season in Hungary. The first broadcast of X Faktor immediately surpassed even last year’s high audience ratings. The broadcast of 3 September 2011 was watched by 2,105,331 viewers according to AGB Nielsen. This translates to an audience share of 52.6 per cent, well above the ratings for the first episode of X Faktor in 2010 (44.5 per cent). X Faktor not only achieved the highest prime-time audience share for last week, but also in the entire year to date among viewers aged 18 to 49.

Several thousand candidates auditioned for the second season of X Faktor on RTL Klub, and many have now had an opportunity to sing for the members of the veteran mentor team: Feró Nagy, Miklós Malek, Ildikó Keresztes and Péter Geszti. The mentors already found a number of talented youngsters in the first audition, who will be included in the top 150 who go through to the X Faktor Bootcamp.

X Faktor is co-produced by Grundy Light Entertainment and Iko Productions for RTL Klub.

New season starts with a splashThe season premiere of X Faktor on RTL Klub was watched by more than 2 million viewers, representing 52.6 per cent of Hungary’s TV audiences.Hungary - 8 February 2011

The Jury: Feró Nagy, Miklós Malek, Ildikó Keresztes and Péter Geszti (from left to right)

Several thousand candidates auditioned for the second season of X Faktor

In all his gloryBroadcast in prime time, the film

‘Le petit Nicolas’ was a hit with

audiences. 7.3 million viewers were

charmed, representing a total audience

share of 30 per cent, making M6 the

most-watched channel in prime time

and enabling the channel to reach

its best rating ever for

a French film.

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The German TV market in AugustMediengruppe RTL Deutschland’s channels collectively attracted 34.0 per cent market share of the 14- to 49-year-old viewer market in August, beating the ProSiebenSat1 channels by 4.6 percentage points.Germany - 2 Septembre 2011

Best August since 1998RTL Nederland’s channels collectively scored a market share of 34.2 per cent in the 20- to 49-year-old target group in August, which put them well ahead of the public-service broadcasters (23.0 per cent) and the SBS group (24.0 per cent).The Netherlands - 5 September 2011

An exclusive guest: Paul AusterRTL Radio welcomed American author Paul Auster, who reveald the secrets of his latest novel to be released, Sunset Park, during an exclusive interview.France - 5 September 2011

Summer 2011 is indisputably the summer of M6During this summer period, M6 was the only major national channel to increase its ratings and it achieved its best summer performance since 2007: a total audience share of 10.6 per cent.France - 7 September 2011

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No sign of fatigueFor the 10th anniversary of Caméra Café, M6 offers fans of the cult series an entire evening in the company of France’s most cynical and funny employees on 8 September.France - 8 September 2011

Top-secret consignments all over the worldAt 20:15 on 8 September RTL Television broadcasts the new UFA Fernsehproduk-tion pilot World Express – Atemlos durch Mexiko (World Express – Breathless Through Mexico), which takes the heroes and viewers on a breathtaking and dangerous journey through Mexico.Germany - 8 September 2011

The royal saga returns to RTL-TVIAfter a season rich in royal events, the programme Place Royale is back on RTL-TVI. Its return has been anxiously awaited by viewers, as almost 300,000 viewers tuned in for an audience share of 25.6 per cent.Belgium - 5 September 2011

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People

COO Gary Carter to lead European Management TeamUnited Kingdom - 2 September 2011

FremantleMedia recently announced structural changes designed to further develop the company’s business focus in Europe and Asia Pacific.

From 1 September, the management of The Netherlands, Belgium, Italy, Portugal and Spain report to Gary Carter, Chief Operating Officer. This new reporting structure follows the recent announcement of Simon Spalding’s departure

from the company who had been Regional CEO, Europe and Asia Pacific. As part of the changes, both Monica Galer, who is now focusing on the French market as CEO of FremantleMedia France, and Daniela Matei, CEO FremantleMedia Nordics, Central Eastern Europe and Balkans report to Carter. Ian Hogg, who was recently promoted to CEO Asia Pacific, now reports directly to Tony Cohen, CEO of FremantleMedia.

People

Mathieu DelahousseFrance - 6 September 2011

Mathieu Delahousse, a special correspondent in judicial affairs, has joined the editorial department of RTL Radio, effective immediately.

Mathieu Delahousse, 38, is a graduate of the Ecole de Journalisme de Bordeaux and has worked in radio for most of his career. A journalist for 18 years, he has served in succession as a news presenter and reporter specialising in judicial affairs at France Info, Sud Radio and RMC. After more than 10 years as a

reporter and presenter on 18h/20h and Europe Midi at Europe 1, Mathieu Delahousse was named the station’s Editor-in-Chief in charge of the morning show, a position he held until his departure for RTL Radio.

A seasoned journalist, Mathieu Delahousse has also worked as a special correspondent in judicial affairs at the national daily newspaper Le Figaro.

Mathieu Delahousse

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